From Website Visitor to Customer: How to Build and Grow Your Online Sale Funnel

Cast by Niall Devitt

1. What is Your Website?

Cast by Niall Devitt

Warning: Your Website is NOT Your Shop Window.

Your Website is Your Online Sales Funnel

A typical website will convert @ 1%-2% (if traffic is 100 visitors a month, expect about 1 or 2 new leads per month)

It’s a numbers game! The FIRST GOAL for your website is simply to GROW TRAFFIC.

2. How Can Your Online Sales Funnel Work for Your Business?

Cast by Niall Devitt

TOFU: blogs, newsletter and how to videos etc. (Awareness)

MOFU: Case studies, whitepapers, webinars etc. (Consideration)

BOFU: demos, requests to meet/call, enquiries etc. (Decision)

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Traffic (Google, social, PPC, Traditional etc.)

Customers (Advocates?)

C.T.A.(s)

C.T.A.(s)

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3. How to Measure Your Online Sales Funnel’s Effectiveness?

Cast by Niall Devitt

TOFU Metrics: Traffic, page views, bounce rates etc.

MOFU Metrics: C.T.A rates%, email (open rates, click rates, CTO rates etc.

BOFU metrics: Email marketing automation rates, Cart abandonment etc.

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A/B test

A/B test

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Constantly Refine: Measure > Test > Repeat