DIGITAL MARKETNG CONSULTANT|KorieFusion

Johnson E. Okorie

Nationality Nigerian

State: Ebonyi

Local Government: Ohoazara

Sex: Male

Marital Status: Single

Place of Birth: Benin City,Nigeria

Date of Birth: 04 April, 1987

Phone: +2348064452033,

E-Mail: johnsonokorie2012@gmail.com

OBJECTIVE/PERSONAL SUMMARY: An outstanding individual who is passionate about Digital

Marketing. Johnson Believes that traffics and page rankings are wonderful but if they don’t convert into actual

dollar or brand’s visibility, it does not matter. Hence, he believes that growth hacking is the use of a combination of

digital marketing strategies & tactics to grow revenue & visibility of businesses & Brands. Johnson uses analytical

approach to hack growth. As a true all-rounder, he has extensive experience in Paid search advertising/Search

Engine Marketing, Conversion Rate optimization, Copywriting, Content marketing, Search Engine optimization,

Social Media Marketing, Video Marketing, Digital Concept strategy, Email Marketing ,etc. What makes Johnson

unique is his ability to introduce the act of psychology into his digital marketing strategies which always results in

ROI. Client’s satisfaction is uppermost in Johnson’s mind. His axiom is, ‘I love traffics & Page ranking but my major

goal is how much money & brand Visibility can I give to my client within three months or less. I make people more

money, period!’

EDUCATION

2009-2013 UNIVERSITY OF PORTHARCOURT, PORTHARCOURT (BSC-

HONOURS)

1996-2001 IPAKODO GRAMMER SCHOOL, LAGOS STATE

Senior School Certificate

1990-1996EDIAKEN PRIMARY SCHOOL,BENIN CITY

First School Leaving Certificate

WORK EXPERIENCE

KorieFusion (2007-date)

CEO (DIGITAL MARKETING CONSULTANT)

Job functions (Responsible for the Development, Management, Implementation, Monitoring &

Execution of Digital Marketing programs)

Duties;

Translating clients’ goals and objectives into actionable and measurable digital marketing programs.

Delivering multichannel campaigns across e-mail, web, mobile, and social media. Identifying key areas for

improvement.

Creating, managing and editing content in a web-based environment.

Providing support to other production team members.

Managing Google AdWords campaigns

Developing strategies for Brand’s Visibility

Conceptualize & Develop client’s story into Digital success resulting in ROI

Develop strategies for increased conversion Rate, ROI & Visibility/Valuation

Defining campaign goals.

Delivering tangible results and ROI.

Delivering result backed with KPI

Implementing Digital Marketing with Google Analytics, Mixpanel, KISSmetrics

Monitoring social media channels for trends and opportunities.

Creating an inbound and outbound digital marketing strategy.

Conducting keyword research.

Execute Conversion Rate optimization

Analytical

Research trends & Case studies

Write quality actionable blog post for KorieFusion

Respond to Comment (s) on blog (s)

Driving new digital sales.

Making recommendations to senior management.

Managing key external and internal partnerships.

Maintaining e-commerce platforms and applications.

Executing e-mail marketing programs.

Head, Web Development

CLICKABLE RESOURCES, LAGOS STATE.

2004- 2007

Job Functions

Oversee the development of websites using CMS

Head the development team for church website development (Iministry)

Managing key external and internal partnerships.

Ensure 100% implementation of agreement with clients with respect to web development

Develop Marketing strategies for marketing department

SKILLS & COMPETENCES

Marketing

Experience with digital and online publications.

Ability to prioritize and handle multiple requests concurrently.

Proficient in the use of Google Analytical, KISSmetrices, Crazyegg, Hellobar, Moz & other marketing

automation systems.

Proficient in the use of analytical to drive conversion

Proficiency in Conversion Rate Optimization & Content Marketing

Personal

Constantly challenging boundaries.

Always looking for ways to enhance personal expertise & hack growth.

Ability to influence cross-functional teams.

A team player and ability work with other departments.

Ability to handle pressure

Excellent Communication skill

AREAS OF EXPERTISE

Digital marketing campaigns, Web Analytics, Audience growth, Conversion Optimization, Search Engine

Optimization, Development of Digital Marketing strategies, Content Marketing, Digital PR, Google Adwords,

Commercial & Non-commercial Keyword Research, CTR, Email Marketing, Copywriting, Use of Retargeting

tools, Social Media.

PROFESSIONAL ASSOCIATIONS

Moderator, Digital Marketing Leaders of Africa ( DMLA)

Member, Marketing Leaders of Africa

Member, Internet Marketing Group

Member, Social Media Expert Forum

Member, Africa COO Network

PROFESSIONAL MEMBERSHIP

Internet Marketing Association

Africa Internet Marketing Network

World Organization of Webmaster

Certified Internet Webmaster

Certified Social Media Practitioners

PRESS

Featured/Appeared on:

Nigeriainfo (Radio)

Famliylove FM (Radio)

The Author’s book show, USA (Video & Audio Podcast)

Guest blogger, learnmarketing.com.au

HOBBIES Traveling, Blogging, browsing, reading and Meeting

People.

REFEREES Available on request