Importance Of Technical SEO 2016

WEB | SEO | SMO | PPC

Aarav Infotech India Pvt. Ltd.Creating Castles on the WEB

Search Engine Optimization

SEO Services | Digital Marketing | Local SEO Services

www.aaravinfotech.com

Importance Of Technical SEO

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Some Of The Key Technical IssuesNeed To Resolve

• Broken Links• 301 Redirects• 404 page not found• Schema Markup• Custom Tag• HREFLANG Tags• Meta Tag language• Xml Sitemap• Mobile Optimisation• Meta Keywords• Robots.txt File• Images






Broken Link

A broken link or dead link is a link on a web page that no longer works.






301 Redirect

A 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection






404 page not found

The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server.






Schema Markup This Schema Markup action enables search engines to easily discover the

website. It tells the search engines about the page and can highly increase the click-through rate.






Custom Tags

Custom tags are written to make your web pages more relevant to search engine bots looking for relevant data as per specific keywords or phrases






HREFLANG Tags

These tags are used on web pages to indicate the language used in the web pages. With HREFLANG tags, search engines will show results based on location as per the language.





Aarav Infotech India Pvt. Ltd. www.aaravinfotech.com

Meta Tag language

With Meta Tag language, search engines can determine the language of the websites. This tag communicates the languages supported by the website.

Aarav Infotech India Pvt. Ltd. www.aaravinfotech.com

Xml Sitemap

Adding an XML Sitemap to your site helps Google and other search engines to crawl through your website easily and find relevant data. It also helps to prevent duplicate data from affecting your rankings. For huge websites, XML Sitemap can be used to direct search engines to more relevant pages on the website.


Mobile Optimization

Mobile optimization or responisve site is one of the important factor to increase visibility because in todays era 70% of people are using smartphone for seraches.Equally, Google see having a non-mobile optimised site as providing a lower quality experience to the user, and they don’t like that.






Meta Keywords

Meta keywords are like an SEO security blanket, once a great way to spam a site to the edge of reason, now a cheap horrible call out to Google, shouting your horribly spammy intentions like the teacher’s pet in the playground.






Robots.txt File

This file tells search engine robots which parts of the site to crawl and which parts to exclude, differing between what is visible to the public and what is visible to the managers of the site






Remember, search engines can’t ‘see’ your images, you need to give them text to work

Images





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Aarav Infotech India Pvt. Ltd.

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Importance Of Technical SEO 2016