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Lead Generation Strategy
Mayank Tyagi
A business without leads and clients might as well
not exist.
Product and service sales are the essence of
your business.
Why lead generation:
There are several benefits for both sellers and buyers in Lead Generation.
One most important factor for service providers or sellers is that they meet the right prospect and are given the opportunity to pitch for selling their services or products.
This gives an indication that sellers are not just wasting the time with a non-serious customer.
On the other hand, the buyer benefits with wide spectrum of bids, trends, updates and latest information about the product or services being desired.
Lead Generation Plan
Create a web form and place it on your website or
blog that will ask for visitor’s email addresses and
follow up with an auto-responder
Target your niche with SEO, Social Media, PPC
and email marketing
Get a Business Listing on Google, Bing , Yahoo
and other local listing sites.
Samples
Online lead generation
As salespeople we all need to have a
constant source of quality sales leads and
most of us are always on the lookout for
sources to get new leads.
Lead generation & its funnels:
Lead for any business activity is generated by the following ways;
• Advertising- (Print Ads in magazines, news papers)
• Online Advertising- (Website, Mailers, Portals, SEO, SMO, PPC etc)
• Mass mailers- (Brochure/ Flyer to database or leads)
• Trade shows/Events
• Cold calling/ Tele marketing-
• Outdoor Activities- (Site branding, Hoardings, Signage’s, Posts, etc)
Lead Behaviors Sales Process
Leads to Enquiry
Call/ Mail
Provide information
Take inputs/ pulse
Probing/ pitch
Enquiry to Follow Up:
Call/Mail
Excite with benefits
Provide additional info/ re-pitch according to last received inputs
Site visit arrangement- Time/date commitment
SV follow up- Confirmation
Online is a Powerful Medium It penetrates to the various mediums across the globe and
brings out quality leads to the projects
It also acts a medium which directly makes the target to start interact with the project/product
A global medium can spread the brand/product awareness and recollection value
Cost of the reach is very less compared to other available mediums
Why People Visit Websites: To get information's on products or services
Ready to buy
The web as a research tool
Comparison shopping
Business & consumers
Competitors & sales people
Knowledge & services
Proposals for Upgradation
SEO- Search engine optimization
SMO – Social Media Optimization
Pay Per Clicks(Google Adwords(search ads/Display ads, Facebook Ads, LinkedIn Ads)
Email Marketing
Search Engine Optimization
Search Engine Optimization is the process of
affecting the visibility or a web page in a search
engines natural or organic results.
SEO may target different kinds of search,
including image search, local search, video
search, news search and industry specific vertical
search engines.
Social Media Optimization:
Social Media Optimization and its content in
terms of sharing across social media and
networking sites.
Goal is to generate traffic and awareness for a
website.
Most important platform is facebook , twitter,
linkedin and Google+
Pay per clicks:
PPC is an internet marketing model used to direct
traffic to website, in which advertisers pay the
publisher when the ad is clicked. Simply you can
say “ the amount spent to get and advertisement
clicked.”
Types: Google Search Ads, Display Ads,
Facebook Ads, LinkedIn Ads, Banner Ads etc
Email Marketing
Email marketing is directly marketing a
commercial message to group of people using
email.
It usually involves using email to send ads,
request business and is meant to build loyalty,
trust or brand awareness.
Other Activities: All the above activities help generating leads for the
product, those leads has to be categorized and
treated accordingly. SME companies generates the
leads in the following ways:
1. Web enquiry
2. Phone calls
3. Events
4. Advertisements
5. Site visits
6. Cold calls
Need Help with your
Marketing?
Contact
Mayank Tyagi
+91 9555199055
LinkedIn : Click Here
