Embed Size (px)
Citation preview
Beeld invoegen 10" x 5" (ca. 26 x 13 cm)
Meet Vincent
A new website approach for a single artist museum
The Van Gogh Museum in Amsterdam
Making the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible in order to enrich and inspire them.
The Collection
• Van Gogh: over 200 Paintings, 900 letters, 800 drawings and a few objects
• Other artists (late 19th, early 20th century art): paintings, drawings, prints, sculpture
Visitors• 1.6 million visitors per year
• 15% Dutch
• 85% from abroad
The Website: 2006-2014
New Website: Strong Focus
New Website: Navigation
New Website: Responsive
Meet Vincent: Creating the Stories
Meet Vincent: Creating the Stories
The Results
• Pageviews: +50%
• Bounce rate -24%
• Average session duration: +22%
• Pages per session: +42%
• Returning visitors: +26%
• Traffic from social media: +139%
• Stories: average of 30% funnel conversion rate
Museum: New PresentationGround floor: eye to eye with Van Gogh
New Presentation
Van Gogh as a person, including his illness and the perception of him in popular culture
New Multimedia GuideGet closer to Van Gogh
More Storytelling OnlineCampaign: 125 questions answered in 125 days
More Storytelling OnlineVideo content: contemporary artists inspired by Van Gogh
Challenges and next steps
• Improving the story creating process
• Optimizing the stories for smartphones
• Keeping the focus on the key website principles
• Improving on content and navigation
• The role of the digital team is changing. What is the best way to organize the team?
Beeld invoegen 1,25" x 5"
(ca. 3,2 x 13 cm)
Thank you!
@edithschreurs
Let’s keep in touch:
‘You must in any case go to the museum often’ Vincent van Gogh
