Digital Statistics You Need to Know

Nigeria is the largest country in Africa, and the 8th Largest country in the world by number of internet users.

• In 2,000, Nigeria had just under 200,000 internet users. • In 2007, that number shot up to 10 million • In 2010 we reached about 43 million. • We are currently at over 55 million subscribers.

Mobile penetration has been largely responsible for the accelerated growth in internet subscribers.

• As of March 2014, Nigeria has a total of 126 Million active mobile lines in Nigeria.

• 47% of phones in Nigeria are internet enabled smartphones.

An average Nigerian spends 3 hours surfing the internet daily.

67% of Nigeria’s internet users are male while the other 33% are female.

78% of the Nigerians using the internet are between the ages 19 and 35.

Students represent 41% of Nigeria’s internet users.

Mobile internet users account for 60.69% of the Nigerian Internet population while 30.31% surf the internet using PCs.

The Percentage of Nigerians online activities are listed below:

• Online Shopping – 15% • Entertainment (Music, Videos, gaming) – 46% • Downloads – 45% • Social Networking – 73% • News and Information – 78% • Email – 55% • Work, Business/Studies – 48%

Social Media 83% of Nigerian active internet users are active on social media.

• Linkedin users – 13% • Nairaland users – 17% • Mobofree – 1.7% • Skype – 22% • Naij – 9% • Google+ -> 32% • Eskimi – 46% • Twitter – 67% • 2go – 57% • Facebook – 73%

SOCIAL MEDIA USAGE

Social Vs Business Mobofree 51% vs 49% 2go 37% vs 63% Naij 55% vs 45% Eskimi 39% vs 61% Nairaland 61% vs 37% Skype 54% vs 46% Facebook 31% vs 69% Twitter 37% vs 63% Linkedin 73% vs 27% Google+ 57% vs 43%

Celebrity Twitter Instagram

Whizkid

1.09 Million 206,810

Dbanj

860,000 50,507

Don Jazzy

827,000 120,451

Davido

749,000 161,397

Banky W

745,000 66,954

2Face Idibia

742,000 163,416

Tiwa Savage

645,000 100,439

Genevieve Nnaji

592,000+ 140,840

Top Ten Celebrities on Twitter and Instagram

Top ten global most visited websites

Most visited websites in Nigeria

More Stats Coming Soon…

Nwayemike Michael Ifeanyi Markova Creative Limited

michael@markovacreativeltd.com www.markovacreativeltd.com 08092799441, 08125131130