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1 © Copyright 2014 OLSET. All rights reserved.
Travel Booking; Personalizing
GADI BASHVITZ
CO-FOUNDER & CEO
WWW.OLSET.COM
@OLSETINC
Conversion rates for OTAs & TMCs are very low
(<2% on average for OTAs) (<20% attach rate for TMCs)
The Problem
2 © Copyright 2014 OLSET. All rights reserved.
OLSET provides OTAs and TMCs with a set of APIs which enable you to harness the
power of personalization to improve hotel booking conversion and drive
hotel attach rates
The Solution
3 © Copyright 2014 OLSET. All rights reserved.
4 © Copyright 2014 OLSET. All rights reserved.
Personalization is everywhere
5 © Copyright 2014 OLSET. All rights reserved.
6 © Copyright 2014 OLSET. All rights reserved.
But not in travel booking…
7 © Copyright 2014 OLSET. All rights reserved.
OLSET is here to help!
Create Traveler Profile – known or anonymous
Enrich hotel inventory
Matching Algorithm Personalized
Recommendations
Largest global sentiment DB (>200Mn)
To p 3 E u r o p e a n O TA A / B t e s t s h o w s >36% h ig her
convers ions fo r OL SET r e s u l t s
Proven Superior Conversions
8 © Copyright 2014 OLSET. All rights reserved.
A / B t e s t s h o w s 10 . 4% h ig her convers ions fo r OL SET
Proven Superior Conversions
9 © Copyright 2014 OLSET. All rights reserved.
Driving hotel bookings in all channels
Direct hotel
bookings
Hotel dynamic
packaging
Post flight cross sales
Hotel attach rate
Case study
Let’s look at a simple example
Expedia
• 51% of travelers who book select one of the first 5 hotels
• 95% select hotel on first page
ORBITZ
• 47% of travelers who book select the 1st hotel
• 93% select hotel on first page
12 © Copyright 2014 OLSET. All rights reserved.
But what about the 97% who didn’t book?
13 © Copyright 2014 OLSET. All rights reserved.
Let’s assume that 70% were just browsing
This leaves 30% -
only 1 in 10 book!
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Example 3 different traveler types get the exact same recommendations
on Expedia today
Expedia – Luxury Traveler
Expedia – Business Traveler
Expedia – Budget Traveler
If Expedia used OLSET’s APIs the results would look very
different and would be personalized for each traveler
OLSET – Luxury Traveler
OLSET – Business Traveler
OLSET – Budget Traveler
Getting Started 2-4 weeks
• Schedule technical call
• Sign LOI
• Select 3-5 destinations
• Map hotels
• Provide past booking data
• Integrate APIs
24 © Copyright 2014 OLSET. All rights reserved.
Thank You
GADI BASHVITZ CO-FOUNDER & CEO
WWW.OLSET.COM
@OLSETINC
