Pepsi Content Adventures 2015

Pepsi Content Adventures

Pepsi Content AdventuresFilmteractive 5.0 - Łódź, 2015.09.23


Welcome! Katarzyna JezierskaPepsiCo

Olgierd CyganDigital One


Behind the Pepsi Scenes


The newgenerationrefreshment!


Pepsi Content AdventuresPepsi Content Adventures

High tech under the finger!

85%Millennials z CEE czuje

się komfortowoz posiadanego poziomuwiedzy technologicznej

A tool for everything, especially if there is no laptop around.

Work, shopping, watching movies.

Video and games, especially out of home.

83%of millennials sleep

with their smartphones!

6hSpent online, on

average, everyday

Pepsi Content AdventuresPepsi Content Adventures

Content is the king!

98%of millennials use their smartfons for watching

video

49%Internet is the main source of

information

82%Internet is the most important

source of entertainment

72%admit they sometimes lose touch

with reality when using digital entertainment

52%Are looking for sports content to have some rest and recreation.

2xThey are more focused on

watching video on their smartphones then on tv


Pepsi Content


Pepsi MAX#MaxOpening

Create Collaborate Curate


https://www.youtube.com/watch?v=QeDWTdsj5_c


https://www.youtube.com/watch?v=SgmWw4H3MM8


What is your conceptfor #maxopening?

Create

Create

Collaborate


https://www.youtube.com/watch?v=anWG_S_VPPA


Pepsi #PrzeŚwięta

Collaboratewith

digital celebrity

CurateCreate


Pepsi #MaxIngredient

Collaboratewith

digital celebrity

CurateCreate


https://www.youtube.com/watch?v=IUnUciK1bI4


Contentpostproduction

Create Collaborate Curate




ContentBrief


6 secondswith Pepsi

Refreshing? Suprising?Magic? Crazy?


Create 6 sek. video with Pepsi can, that willmake everyoneWOW!

5000 plnto be won!

And a chance to workwith Pepsi!


Find more at: www.filmteractive.eu/pepsi

Pls mind all types of screens. The smallest ones too!


Thank you! Katarzyna JezierskaPepsiCo

Olgierd CyganDigital One