25 Ultimate Pinterest Marketing Tips and Tricks for Small Business

What is Pinterest?

Pinterest is a Pin Board style Social Photo and Video Sharing site

launched in 2009 by Cold Brew Labs Inc. Pinterest is the “Fastest

growing Social Networking Service in the World.” Pinterest allows

users to create and manage image collections according to related

theme. It allows users to browse other’s Pin Boards for Re-Pin for

their collections and Likes photos. You can also share Pins on

Facebook and Twitter.

Is Pinterest Important for your Business?

Pinterest is growing very fast, daily unique visitors of Pinterest is nearly 1.5

million and spending an around 15 minutes a day on the website. In

January 2012, Pinterest drive greater traffic to websites than combined

Google Plus, Youtube, LinkedIn and Reddit traffic. So, Pinterest offers

opportunity to Businesses and Internet Marketers to grow their

business. So, I am trying to post some Pinterest marketing tips to

improve your business.

Pinterest Marketing Tips and Tricks

Register at Pinterest

and create a username,

you can use business name as your

username.

Pinterest Marketing Tips and Tricks

At the time of setting up your Pinterest account, add a paragraph about

you, add your business name on your profile and your business

description and keyword-rich text in your About Description. Add your

website or blog URL in your profile.

Pinterest Marketing Tips and Tricks

After creating a Pinterest account, you can create online Boards on

different topics related to your business and then you can add videos and

images to your Boards by pinning them. Name your pin boards according

to your services and products. Be creative to name your pin board. You

need to keep your board names interesting but short. When you will pin

something in board they will get shared.

Pinterest Marketing Tips and Tricks

Connect your Pinterest account to your other social media sites like

Facebook and Twitter to get most visibility for your pins; it will help you

to gain your followers. Don’t forget to integrate your Pinterest account

with Facebook’s timeline; this is very powerful featuring which able to

post your content on both the side at same time.

Pinterest Marketing Tips and Tricks

Follow other Pinterest users with related theme and in

your local area.

Pinterest Marketing Tips and Tricks

Put a Pinterest follow button on your

website so that visitor of your website

can follow you or your business on

Pinterest easily. You can find HTML

code at Pinterest Goodies.

Pinterest Marketing Tips and Tricks

Pin lots of quality images and videos on your board.

Infographics are the highly popular content these days.

People likes Infographics, so develop some

Infographics related to your business and Pin it on

Pinterest.

Pinterest Marketing Tips and Tricks

You can tag other Pinterest user in your pins it will help

to grow your network, you can use @username to tag.

Pinterest Marketing Tips and Tricks

“Like” and comments on other user’s pins. It will help

to grow your network and increase comments on your

pins. Keep attention on trends. You can click on the

“Popular” link on home page of your Pinterest.

Pinterest Marketing Tips and Tricks

Not just pin your own

unique stuffs as well as

repin other’s pin, it will help

to increase your follower.

Pinterest Marketing Tips and Tricks

You can pin interesting and informative videos on

Pinterest. You can share videos from youtube and

other videos sharing websites easily. You can create

your own videos to share on Pinterest

Pinterest Marketing Tips and Tricks

Always write an informative description at the time of

Pin an image. This description will use when other

people will Re-pin it. You can use your business name

in the description for branding of your business.

Pinterest Marketing Tips and Tricks

If you want to publish an image on your website or

blog posts you can use embed option to publish it.

Always use images or videos in your blog post, so that

readers can share your blog post. If you are not adding

any image or videos in your blog post, no one can Pin it

on Pinterest.

Pinterest Marketing Tips and Tricks

You can use Pinterest iPhone app if you have iPhone.

You can pin images from iPhone camera, you can also

add location to these pin so that other people can find

your images easily.

Pinterest Marketing Tips and Tricks

You can watermark the images with your business

name or you can add text on these images

Pinterest Marketing Tips and Tricks

You can also create seasonal or holiday board which is

related to your business or brand and Pin images on

these board, like New Year’s, Christmas, Resolutions,

etc.

Pinterest Marketing Tips and Tricks

Choose keywords accordingly your business and add in

image’s description so that other people can find your

images at time of searching.

Pinterest Marketing Tips and Tricks

If you want to see who is pinning your images videos,

you can find it on this url

http://pinterest.com/source/yoursite just replace

“yoursite” with your website url

Pinterest Marketing Tips and Tricks

You can add your price on your pins, if you want your

own Pinterest shop. Just add $ or £ symbol followed by

item’s price in your image’s description. If you add

prices to your Pin, these pins will be featured in

Pinterest’s Gift section

Pinterest Marketing Tips and Tricks

You can create a special board for your company’s

team members where you can add your employee’s

photo with bio. You can add photo of special moment

in your company.

Pinterest Marketing Tips and Tricks

Add latest news and new best things in your niche. You

can get the trust of your followers if you will provide

the best news from trusted sources

Pinterest Marketing Tips and Tricks

Analysis when you are getting most Repins, comments

and likes, analysis your referral traffic stats to your

website. You can use this data for maximize the traffic

and engagement

Pinterest Marketing Tips and Tricks

If you host and participate in any events like webinars

or other classes you use the material and pictures and

videos of events

Pinterest Marketing Tips and Tricks

You can use Pinterest Board for case studies; Turn your

text case studies into beautiful and interesting pictures

or videos people will like it

Pinterest Marketing Tips and Tricks

You can run a Pinterest contest for your reader. Invite

your readers to Pin links and images from your blog

post or website and inspire them. You can offer a prize

for it. You can create a board for discounts coupons

and update regular discounts information about your

business on it.

Pinterest Tools and Apps

You can find Pinterest Tools Apps at Pinterest Goodies for Pinterest

marketing. Pin It Button for Web Browser, Pinterest Apps for iPhone,

Follow Button for Websites or Blogs and Pin It Button for Websites or

Blogs are available here Pinterest.com/About/Goodies/. If you are using

Google Chrome you install Pinterest Chrome Extention. For WordPress

blogger you can add Pinterest WordPress Plugin for your blog.

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