Get acquainted with PLA in 5 easy steps!�

Nice to meet you!

Elizabeth Lavrienko���

SEMrush Education Program Manager���

   

���e.lavrienko@semrush.com���twitter: @liza_semrush���

Orga n ic result s ���

Ma ps/pla ces lis t in gs ���

Product List in g Ads ���

Now: 4 types of results ������

AdWords ex t en sion s  

Kenshoo, Google Online Reta il Seasona l Shopping report 2014 ���

   PLAs are attractive ���

So, how Google Shopping campaigns work?�

“Product Listing Ads is an ad format that includes an image, title, price and your business name.”���

Google says:  

We say: ���

“This is where your products must be.”���

Structure of PLA ���

Product Feed ���

Where to start:  

PLA in SEMrush: ���5 steps ���

Step 1: Log in! J ���

*until May – available on all price plans ���

Currently, SEMrush is unique

provider of PLA data*. ���

Step 2: Find out what products your competitors are pushing! ���

Step 3: Compare and find the niche!���

Step 4: Get key metrics of your competitors’ PLA!���

What images do they use?���What keywords trigger the ad?���

Step 5: export in XLS and make ���your own Product Feed* ���

*with the help of your competitors’ best practices���

promo.semrush.com  

   

   

   

PLA-­‐VSF371MW  

Thank you for your attention!

Elizabeth Lavrienko���

SEMrush Education Program Manager���

   

���e.lavrienko@semrush.com���twitter: @liza_semrush���