QUICK MARKETING TIPS FOR PROFESSIONAL

TO EFFECTIVELY SELL YOUR SERVICES+ WORKSHEET

PHOTOGRAPHERS

UCHE MOSES

HIGH PERFORMANCE WEBSITE DESIGNA well designed website will perform like a photographer bag full of the right gadget and with continuos testing and iterations, your shot will keep improving over time.

WHO IS UCHE MOSES?

I am a web consultant who specialises in creating digital strategy like Web Design, Social Media, SEO & Online Marketing for Creative Agencies and Individuals like Photographers, Film Schools and Semi-Pro or Pro Bloggers so that they can overcome the challenge of presenting their works online and getting more clients in order to become a more profitable brand.

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CONTENTS

18QUICK WORKSHEET

19CONTACT ME

10 - 13SOCIAL MEDIA

PRESENCE- Facebook strategy

- Purpose of social media

14 - 1724/7 OFFICE

(YOUR WEBSITE)- The power of your portfolio

- Testimony Wonders- Small investment - Big dividend

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WORD OF MOUTH (REFERRAL)

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WORD OF MOUTHWord of mouth advertising is one of the most powerful things you can have for propelling your business forward.

One way to help encourage that is to reward people for telling their friends about your business and how awesome you are.

Offer a service or product that doesn’t cost too much but has a high perceived value as a referral incentive. (i.e. next discounted photo session).

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When experienced professional photographers say

“...my business is based on referrals from happy clients and the greatest compliment you can give me is a referral, just tell your

friends about me.” They are letting their clients know what they would like them to do. You

have to ask for the referral or create a system that does.

WORD OF MOUTH - REFERRAL ASKING SCRIPT

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WORD OF MOUTH - HOW ITS AMPLIFIED

•Clients share, like, retweet or recommend your page and posts on social media.

• You show up at local events, and with permission from the organizers to shoot photos and circulate business cards “a must have” and brochures.

•Beautiful photos with your watermark are seen on the web and social media.

• Friends see oversized wall portraits in your clients’ homes and ask about it.

• You send thank you notes after each session with your clients, they won’t forget about it.

• You get your website address out there by handing referral cards, business cards and also posting photos online with your watermarks on them.

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WORD OF MOUTH - HOW ITS AMPLIFIED

•You take your camera with you - just making yourself visible as a photographer, can get the word out and always have your business cards ready!

•You deliver an excellent service and experience. Clients will not help but talk about you.

•You use referral cards with discounts – hand these out with every order so your past customers can spread the word easily for you.

•You get your name, website and email listed on all the free photographer databases online and even business directories like vconnect.com and many others.

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SOCIAL MEDIA PRESENCE

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SOCIAL MEDIA PRESENCESocial media is considered one of the most powerful marketing tools available today; the potential connections are virtually endless!

But in order to maintain this awesome power effectively, you must consistently engage and communicate with customers and fans so that you will stand out and be shared, followed and liked.

Be sure and try all the popular outlets like Facebook, Pinterest, Instagram, Tumbler, Twitter etc. Facebook is an effective medium to try out, in case you haven’t.

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Uploading photos to Facebook and tagging your clients in them is a really fantastic way to get the word out about your business as all their “friends” may see the photos tagged of them.

I highly suggest creating a “PAGE” instead of using your profile, that’s how Facebook prefers you promote your business. I find this is a great way to get exposure.

There’s lots of different ways to promote your photography business using Facebook. I have an extensive long list of how to use Facebook for business, get in touch with me.

SOCIAL MEDIA PRESENCE - PROMOTE YOUR PHOTOGRAPHY SERVICES WITH FACEBOOK

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Your social media accounts are not “only” for your own promotion.

Their #1 purpose is for engaging and entertaining your followers.

So post things that your clients like and engage with. Then, when you do post your own work, they’ll be more likely to see it in their newsfeeds and get you

the exposure you need.

SOCIAL MEDIA PRESENCE - PURPOSE OF SOCIAL MEDIA

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24/7 OFFICE.(YOUR WEBSITE)

24/7 OFFICEYour online presence is your storefront. Showcase your talent by developing and maintaining a strong online portfolio. First impressions count — even with your website. If it looks clean and slick, your potential clients will know you are a professional with professional prices. Isn’t that interesting? The opposite is also true. Your photos can be one of your most powerful tools, so update and change images often to hold your clients attention. The goal of your website should be to answer a user’s questions as quickly as possible. Make sure it’s designed to convert visitors to clients.

UPDATE YOUR BEST SHOOTS. If you don’t have many shoots, spread out your posts (do a few images one at a time instead of all in one big

post) or show some personal work.

When I visit a website that hasn’t been updated in a few months, I often wonder if they are still in business,

likewise your client also.

24/7 OFFICE -THE POWER OF YOUR PORTFOLIO

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PEOPLE LOOK TO OTHERS AND THEIR EXPERIENCES WHEN MAKING DECISIONS.

So the more you can showcase testimonials on your website, the more effective your marketing pieces will be.

They could be the very thing that convinces potential clients to choose you over other photographers.

24/7 OFFICE -TESTIMONY WONDERS

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1. GOOGLE - “PHOTOGRAPHERS IN LAGOS NIGERIA” AND THEN “YOUR BUSINESS NAME”? WHAT DID YOU SEE? ARE YOU THERE ?

2. CAN YOU SEE HOW THIS INFORMATION I PROVIDED WOULD MAKE MORE MONEY FOR YOU?

3. ARE YOU INTERESTED IN MAKING MORE MONEY?

4. IF YOU WERE EVER GOING START MAKING MORE MONEY WITH MORE EXCLUSIVE INFORMATION LIKE THIS, WHEN DO YOU THINK WILL BE THE BEST TIME TO START?

5. TO MOVE MY BUSINESS FORWARD, THE NEXT THING I HAVE TO DO IS (FILL THE BLANK)

Thank you for taking the time to find out how to improve your business, if you need help with any information I have provided. Get in touch with me and we will do something awesome.

QUICK WORKSHEET

CONTACT MEPHONE - +2348052720616; 09032737333WEBSITE - www.uchemoses.comEMAIL - uche@uchemoses.comTWITTER - @uchemosesproLINKEDIN - www.linkedin.com/in/uchemosesFACEBOOK - www.facebook.com/sureuche