Quikr Ecomm. Platform

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  • Dr. Amar Tewari

    Abhishek Gupta

    Nikhil Singh

    (DFT-5)

  • CONTENTS

    Consumer-to-Consumer(C2C) ....................................................................................... 3

    EXECUTIVE SUMMARY ................................................................................................ 4

    Background of www.quikr.com .................................................................................... 5

    STARTUP ............................................................................................................... 5

    BUSINESS MODEL ...................................................................................................... 6

    CLASSIFIEDS ............................................................................................................ 6

    Revenue Model ........................................................................................................ 7

    Rate Card of QUIKR for posting an AD ............................................................................ 8

    Categories ............................................................................................................ 10

    The QUIKR APP ....................................................................................................... 10

    What makes QUIKR Special? ....................................................................................... 11

    PRIVACY POLICY ..................................................................................................... 12

    SWOT Analysis ........................................................................................................ 14

    Quikr VS. OLX ........................................................................................................ 15

    Quikr VS. traditional method ...................................................................................... 16

    Recommendations ................................................................................................... 17

    REFERENCES .......................................................................................................... 18

  • CONSUMER-TO-CONSUMER(C2C)

    Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves the electronically

    facilitated transactions between consumers through some third party. A common example is the

    online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the

    third party generally charges a flat fee or commission. The sites are only intermediaries, just there to

    match consumers. They do not have to check quality of the products being offered.

    Consumer-to-consumer(C2C) marketing is the creation of a product or service with the specific

    promotional strategy being for consumers to share that product or service with others as brand

    advocates based on the value of the product. The investment into concepting and developing a top of

    the line product or service that consumers are actively looking for is equitable to a Business-to-

    consumer (B2C) pre-launch product awareness marketing spends.

  • EXECUTIVE SUMMARY

    Quikr is India's no.1 cross category classifieds platform where people connect with each

    other to buy or sell goods and services on their mobile phones and other devices.

    PranayChulet launched Quikr (formerly known as Kijiji India Private Limited) in 2008

    with the vision for buyers and sellers to transact large number of categories. Headquartered in

    Bangalore, Quikr has presence in 1000 cities across India and 30 million unique users. Quikr

    has over 10 categories and 170 sub-categories, with the most popular being mobile phones

    and electronics, real estate, cars and bikes. Quikr has created an online community which is

    simple and secure. It is constantly innovating so that users can buy and sell in the easiest and

    most convenient way possible.

    Quikr recognized that getting a fair price could be a hurdle, and it developed a Maximum

    Selling Price (MSP) calculator to help users estimate a reasonable price range. It pioneered

    the Missed Call service in India, enabling first time or non-internet users help post an ad.

    Its recent innovation Quikr NXT is an instant messenger-type experience, where buyers and

    sellers can chat and exchange photos but without having to reveal phone numbers.

    In BAV 2013 (a Brand Asset Valuator by Rediffusion-Y&R), Quikr was the only

    classifieds platform to be featured in the list of top ten 'Best E-commerce Brands in

    IndiaAmongst Youth'.

    When Quikr.com, a Mumbai-based online and mobile classifieds firm, recently raised Rs.

    550 crore ($90 million) from foreign investors, the company drew attention like never before.

    No other online company in the listing or classified business had gone in for such a big round

    of funding ever.

    Quikr's investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix

    Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital,

    Omidyar Network, Ebay Inc.

  • BACKGROUND OF WWW.QUIKR.COM

    AIM:- To empower every person in the country to independently connect with buyers and

    sellers online.

    Quikr has listings in over 1,000 cities in India in categories such as mobile phones,

    household goods, cars, real estate, jobs, services and education.

    The company provides classifieds across Web and mobile.

    It provides a classifieds platform that brings various buyers and sellers together in

    various categories, such as cars and bikes, electronics and technology, real estate,

    home and lifestyle, jobs, mobiles, tablets, etc.

    Buyer and seller also has an option to chat with each other.

    STARTUP

    Founded in 2008 by Pranay Chulet and Jiby Thomas, Quikr was originally started as Kijiji

    India.

    Quikr was launched because they saw the need for a place where the local community within

    a city could come together, meet, trade and help each other in many ways.

    To date, the firm has raised $50 million in five rounds of funding from Warburg Pincus,

    Norwest Venture Partners, Matrix Partners India, Nokia Growth Partners, Omidyar Network

    and eBay.

    Recently, its co-founder Jiby Thomas quit launching a digital marketing company called Web

    Butter Jam.

    Quikr India Private Limited is a former subsidiary of eBay Inc.

  • BUSINESS MODEL

    Focusses on both C2C (consumer to consumer) and B2C (business to consumer) model.

    C2C model helps connecting individual buyers and sellers while B2C model help small

    businesses grow.

    The C2C model helps connect individual buyers and sellers, the idea

    The B2C model is to help small businesses grow their businesses on the strength of our

    platform.

    They Say Our site takes care of one of the key challenges SMBs face in India - marketing.

    Sources of consumer base:

    I. Word Of Mouth

    II. Search Engines

    III. Marketing

    CLASSIFIEDS

    Types of classifieds:

    Vert

    ical

    Cla

    ssif

    ieds Specialized service

    offering in single category Example :

    Shaadi.com

    Cardekho.com

    Hori

    zonta

    l C

    lass

    ifie

    ds Service offering in

    different categories with little or less differentiation

    Provide a platform for the stakeholder to do transaction under one roof Example:

    Quikr, Olx, Sulekha

  • Benefits of online classifieds:

    Easy to post ads

    Live tracking of your ads via email, SMS, and website

    Free or less cost involved

    Better Service

    More targeted search capabilities

    Time Saving

    IT Driven

    Customer Support

    Simplicity to understand functioning of mobile apps

    REVENUE MODEL

    There are two different ways of looking at this business;

    1. The media business, where you basically take money from advertisers.

    2. Second is where you get a little closer to the transaction, and still not getting in the

    way of it. Thats when you start looking at featured listings or leads for small

    businesses.

    Quikr is testing customer leads.

    Now Quikr is drawing over half of its revenue from premium listing & lead generation for

    businesses.

  • There are 2 types of Premium ads in the Premium Lists:-

    1. Top of Page

    A Top of Page ad costs more than an Urgent ad because of its position on the page and

    ability to get you more visibility.

    They appear right at the Top of each categorys ad results.

    They are highlighted in blue for increased visibility.

    2. Urgent

    You can even combine the two options and buy a Top Urgent Ad.

    They are indicated by this Green Star before the title.

    RATE CARD OF QUIKR FOR POSTING AN AD

    CATEGORY Top of

    PAGE () URGENT () TOP+URGENT ()

    Mobile Phones 110.00 66.00 176.00

    Electronics &

    Technology 110.00 66.00 176.00

    Pets & Pets Care 115.00 79.00 194.00

    RE

    VE

    NU

    E M

    OD

    EL

    ONLINE ADS Company list their ads with Quikr similar to Google Ads

    PREMIUM LISTS You pay Rs. 1000 for print ads, here you need to pay Rs. 100 extra for same ad. The pricing strategy differs from category to category

    LEAD GENERATION Small businesses in categories like real estate and automobiles want to expand their bu