Quikr Ecomm. Platform

Dr. Amar Tewari

Abhishek Gupta

Nikhil Singh

(DFT-5)

CONTENTS

Consumer-to-Consumer(C2C) ....................................................................................... 3

EXECUTIVE SUMMARY ................................................................................................ 4

Background of www.quikr.com .................................................................................... 5

STARTUP ............................................................................................................... 5

BUSINESS MODEL ...................................................................................................... 6

CLASSIFIEDS ............................................................................................................ 6

Revenue Model ........................................................................................................ 7

Rate Card of QUIKR for posting an AD ............................................................................ 8

Categories ............................................................................................................ 10

The QUIKR APP ....................................................................................................... 10

What makes QUIKR Special? ....................................................................................... 11

PRIVACY POLICY ..................................................................................................... 12

SWOT Analysis ........................................................................................................ 14

Quikr VS. OLX ........................................................................................................ 15

Quikr VS. traditional method ...................................................................................... 16

Recommendations ................................................................................................... 17

REFERENCES .......................................................................................................... 18

CONSUMER-TO-CONSUMER(C2C)

Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves the electronically

facilitated transactions between consumers through some third party. A common example is the

online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the

third party generally charges a flat fee or commission. The sites are only intermediaries, just there to

match consumers. They do not have to check quality of the products being offered.

Consumer-to-consumer(C2C) marketing is the creation of a product or service with the specific

promotional strategy being for consumers to share that product or service with others as brand

advocates based on the value of the product. The investment into concepting and developing a top of

the line product or service that consumers are actively looking for is equitable to a Business-to-

consumer (B2C) pre-launch product awareness marketing spends.

EXECUTIVE SUMMARY

Quikr is India's no.1 cross category classifieds platform where people connect with each

other to buy or sell goods and services on their mobile phones and other devices.

PranayChulet launched Quikr (formerly known as Kijiji India Private Limited) in 2008

with the vision for buyers and sellers to transact large number of categories. Headquartered in

Bangalore, Quikr has presence in 1000 cities across India and 30 million unique users. Quikr

has over 10 categories and 170 sub-categories, with the most popular being mobile phones

and electronics, real estate, cars and bikes. Quikr has created an online community which is

simple and secure. It is constantly innovating so that users can buy and sell in the easiest and

most convenient way possible.

Quikr recognized that getting a fair price could be a hurdle, and it developed a Maximum

Selling Price (MSP) calculator to help users estimate a reasonable price range. It pioneered

the Missed Call service in India, enabling first time or non-internet users help post an ad.

Its recent innovation Quikr NXT is an instant messenger-type experience, where buyers and

sellers can chat and exchange photos but without having to reveal phone numbers.

In BAV 2013 (a Brand Asset Valuator by Rediffusion-Y&R), Quikr was the only

classifieds platform to be featured in the list of top ten 'Best E-commerce Brands in

IndiaAmongst Youth'.

When Quikr.com, a Mumbai-based online and mobile classifieds firm, recently raised Rs.

550 crore ($90 million) from foreign investors, the company drew attention like never before.

No other online company in the listing or classified business had gone in for such a big round

of funding ever.

Quikr's investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix

Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital,

Omidyar Network, Ebay Inc.

BACKGROUND OF WWW.QUIKR.COM

AIM:- To empower every person in the country to independently connect with buyers and

sellers online.

Quikr has listings in over 1,000 cities in India in categories such as mobile phones,

household goods, cars, real estate, jobs, services and education.

The company provides classifieds across Web and mobile.

It provides a classifieds platform that brings various buyers and sellers together in

various categories, such as cars and bikes, electronics and technology, real estate,

home and lifestyle, jobs, mobiles, tablets, etc.

Buyer and seller also has an option to chat with each other.

STARTUP

Founded in 2008 by Pranay Chulet and Jiby Thomas, Quikr was originally started as Kijiji

India.

Quikr was launched because they saw the need for a place where the local community within

a city could come together, meet, trade and help each other in many ways.

To date, the firm has raised $50 million in five rounds of funding from Warburg Pincus,

Norwest Venture Partners, Matrix Partners India, Nokia Growth Partners, Omidyar Network

and eBay.

Recently, its co-founder Jiby Thomas quit launching a digital marketing company called Web

Butter Jam.

Quikr India Private Limited is a former subsidiary of eBay Inc.

BUSINESS MODEL

Focusses on both C2C (consumer to consumer) and B2C (business to consumer) model.

C2C model helps connecting individual buyers and sellers while B2C model help small

businesses grow.

The C2C model helps connect individual buyers and sellers, the idea

The B2C model is to help small businesses grow their businesses on the strength of our

platform.

They Say Our site takes care of one of the key challenges SMBs face in India - marketing.

Sources of consumer base:

I. Word Of Mouth

II. Search Engines

III. Marketing

CLASSIFIEDS

Types of classifieds:

Vert

ical

Cla

ssif

ieds Specialized service

offering in single category Example :

Shaadi.com

Cardekho.com

Hori

zonta

l C

lass

ifie

ds Service offering in

different categories with little or less differentiation

Provide a platform for the stakeholder to do transaction under one roof Example:

Quikr, Olx, Sulekha

Benefits of online classifieds:

Easy to post ads

Live tracking of your ads via email, SMS, and website

Free or less cost involved

Better Service

More targeted search capabilities

Time Saving

IT Driven

Customer Support

Simplicity to understand functioning of mobile apps

REVENUE MODEL

There are two different ways of looking at this business;

1. The media business, where you basically take money from advertisers.

2. Second is where you get a little closer to the transaction, and still not getting in the

way of it. Thats when you start looking at featured listings or leads for small

businesses.

Quikr is testing customer leads.

Now Quikr is drawing over half of its revenue from premium listing & lead generation for

businesses.

There are 2 types of Premium ads in the Premium Lists:-

1. Top of Page

A Top of Page ad costs more than an Urgent ad because of its position on the page and

ability to get you more visibility.

They appear right at the Top of each categorys ad results.

They are highlighted in blue for increased visibility.

2. Urgent

You can even combine the two options and buy a Top Urgent Ad.

They are indicated by this Green Star before the title.

RATE CARD OF QUIKR FOR POSTING AN AD

CATEGORY Top of

PAGE () URGENT () TOP+URGENT ()

Mobile Phones 110.00 66.00 176.00

Electronics &

Technology 110.00 66.00 176.00

Pets & Pets Care 115.00 79.00 194.00

RE

VE

NU

E M

OD

EL

ONLINE ADS Company list their ads with Quikr similar to Google Ads

PREMIUM LISTS You pay Rs. 1000 for print ads, here you need to pay Rs. 100 extra for same ad. The pricing strategy differs from category to category

LEAD GENERATION Small businesses in categories like real estate and automobiles want to expand their bu