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Marketing Activities- Online & Offline

Radix marketing final

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Page 1: Radix marketing final

Marketing Activities- Online & Offline

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About Radix

LARGESTApplication from Asia

4 TLDs now LIVE!

31Applications!

TOP 7Most valuable strings

- Sedo

TOP 5Pre-registered strings

on 1&1 & United Domains

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A Strong Suite of Generics

• Radix generics are for ALL your customers – across geos, industry verticals & user segments• With Radix’s generic TLDs, your customers can now get their first choice names in a quality

extension

The only Registry with such an attractive portfolio of generic TLDs

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Vertical Focused Extensions

• Ideal for Journalists, Newsmakers & Opinion Sharers

• Companyname.press – Perfect for a dedicated PR portal

• The Signature TLD of the Hosting Industry

• The perfect extension for tech startups, tech companies, bloggers,, tech products, publications

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Marketing Activities-Radix

• Marketing Dashboards for all Registrars.• Online marketing- Active Facebook & Twitter handles• Targeted online marketing for .press & .host• Presence at all ICANN Conferences• Presence at all Web hosting Events - .host• Presence at Global journalism & media related conferences - .press• Presence at Premium Domain Conferences- NamesCon 2015• Presence at large end customer facing conferences - SXSW 2015

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.WEBSITE - Registrar Coverage

• Coverage on the storefronts of our registrar partners

• Running attractive promos with our channel

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Marketing Tools & Resource Center for Registrar Partners

Learn More

Providing partners with readymade marketing material that they can use:

• Banners• Mailer Content• Logos• Landing Pages

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.website hoarding in Los Angeles

• A moving truck with .website branding to increase end customer brand awareness

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Presence at ICANN Conferences

• Showcasing our extensions at the biggest Internet Industry conference - ICANN

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Online Marketing- Facebook Handle

• Active Facebook page giving regular updates about our extensions.

• Announcements of any promotions or contests Radix is running.

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Online Marketing - Twitter

• Active Twitter handles to engage with registrars and end customers

• Exciting contests on Twitter to increase customer interaction.

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Online Marketing - Twitter

• Tweeting about conferences we attend to help bring in booth traffic.

• Posting pictures of the team , swag offered at the booth etc to increase traction.

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.PRESS – Targeted Online Advertising

• Presence on jouranlism.co.uk- A news media portal

• .press banners on online journalism school portals such as Poynter

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.PRESS – Journalism Conferences

Excellence in Journalism 2014

Attended by over 1000 Journalists

ONA Journalism Conference Attended by over 1800

Journalists

• Engaging with the industry through exciting contests to increase brand recognition at the .press booth at these conferences.

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World Press Freedom Month – May ‘15

World Press Freedom Day – 3rd May.PRESS to create a splash across the journalism & press industry

Across Poynter.org, Jounralism.co.uk, Columbia Journalism Review, Social Media + many more

1 million +impressions

Reaching out to 700,000 users

• Contextual Ads on top press related sites.

• Twitter, Facebook Contests

• Press releases announcing the special pricing, PRESS Association partnerships and promotions for .PRESS Domains

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World Press Freedom Month – May ‘15

Exploring Partnerships with organizations like– ONA (Online News Association)– Freedom of the Press Foundation– Committee to Protect Journalists (CPJ) also known as

Journalism’s Red Cross

Donating a part of revenue earned during this month to a non-profit that works of the freedom of the press

• Tie ups to promote the campaign with some of the biggest journalism organizations

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.HOST – Presence at Hosting Conferences

• World Hosting Day in Germany - Over 6,000 attendees and 150 partner companies

• HostingCon in USA - Over 3000 attendees from the industry

• Cpanel Conference in Houston- 250 attendees

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.host pioneer Program

• Building more visibility and awareness by getting marquee users from the industry to start using a .host domain

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Premium Domains - High Value domain names

NamesCon 2015, Las Vegas

• Engaging with over 800 domainers

• Radix also participated in a Premium domain auction at NamesCon

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End Customer Conferences - SXSW 2015

• One of the biggest Interactive & Tech conferences globally

• Over 72,000 registrations so far.

• Many start up and tech companies are present for this event- Engaging with the target market for .tech & .site

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Live websites on our extensions

www.modern.host www.freedom.press

www.livechat.website

• Every month the top 3 live websites are highlighted in our blogs, Registrar Newsletters, mailers, Marketing material etc

• Click here to check out our Live websites

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THANK YOU!

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