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Marketing Activities- Online & Offline
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About Radix
LARGESTApplication from Asia
4 TLDs now LIVE!
31Applications!
TOP 7Most valuable strings
- Sedo
TOP 5Pre-registered strings
on 1&1 & United Domains
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A Strong Suite of Generics
• Radix generics are for ALL your customers – across geos, industry verticals & user segments• With Radix’s generic TLDs, your customers can now get their first choice names in a quality
extension
The only Registry with such an attractive portfolio of generic TLDs
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Vertical Focused Extensions
• Ideal for Journalists, Newsmakers & Opinion Sharers
• Companyname.press – Perfect for a dedicated PR portal
• The Signature TLD of the Hosting Industry
• The perfect extension for tech startups, tech companies, bloggers,, tech products, publications
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Marketing Activities-Radix
• Marketing Dashboards for all Registrars.• Online marketing- Active Facebook & Twitter handles• Targeted online marketing for .press & .host• Presence at all ICANN Conferences• Presence at all Web hosting Events - .host• Presence at Global journalism & media related conferences - .press• Presence at Premium Domain Conferences- NamesCon 2015• Presence at large end customer facing conferences - SXSW 2015
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.WEBSITE - Registrar Coverage
• Coverage on the storefronts of our registrar partners
• Running attractive promos with our channel
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Marketing Tools & Resource Center for Registrar Partners
Learn More
Providing partners with readymade marketing material that they can use:
• Banners• Mailer Content• Logos• Landing Pages
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.website hoarding in Los Angeles
• A moving truck with .website branding to increase end customer brand awareness
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Presence at ICANN Conferences
• Showcasing our extensions at the biggest Internet Industry conference - ICANN
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Online Marketing- Facebook Handle
• Active Facebook page giving regular updates about our extensions.
• Announcements of any promotions or contests Radix is running.
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Online Marketing - Twitter
• Active Twitter handles to engage with registrars and end customers
• Exciting contests on Twitter to increase customer interaction.
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Online Marketing - Twitter
• Tweeting about conferences we attend to help bring in booth traffic.
• Posting pictures of the team , swag offered at the booth etc to increase traction.
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.PRESS – Targeted Online Advertising
• Presence on jouranlism.co.uk- A news media portal
• .press banners on online journalism school portals such as Poynter
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.PRESS – Journalism Conferences
Excellence in Journalism 2014
Attended by over 1000 Journalists
ONA Journalism Conference Attended by over 1800
Journalists
• Engaging with the industry through exciting contests to increase brand recognition at the .press booth at these conferences.
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World Press Freedom Month – May ‘15
World Press Freedom Day – 3rd May.PRESS to create a splash across the journalism & press industry
Across Poynter.org, Jounralism.co.uk, Columbia Journalism Review, Social Media + many more
1 million +impressions
Reaching out to 700,000 users
• Contextual Ads on top press related sites.
• Twitter, Facebook Contests
• Press releases announcing the special pricing, PRESS Association partnerships and promotions for .PRESS Domains
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World Press Freedom Month – May ‘15
Exploring Partnerships with organizations like– ONA (Online News Association)– Freedom of the Press Foundation– Committee to Protect Journalists (CPJ) also known as
Journalism’s Red Cross
Donating a part of revenue earned during this month to a non-profit that works of the freedom of the press
• Tie ups to promote the campaign with some of the biggest journalism organizations
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.HOST – Presence at Hosting Conferences
• World Hosting Day in Germany - Over 6,000 attendees and 150 partner companies
• HostingCon in USA - Over 3000 attendees from the industry
• Cpanel Conference in Houston- 250 attendees
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.host pioneer Program
• Building more visibility and awareness by getting marquee users from the industry to start using a .host domain
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Premium Domains - High Value domain names
NamesCon 2015, Las Vegas
• Engaging with over 800 domainers
• Radix also participated in a Premium domain auction at NamesCon
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End Customer Conferences - SXSW 2015
• One of the biggest Interactive & Tech conferences globally
• Over 72,000 registrations so far.
• Many start up and tech companies are present for this event- Engaging with the target market for .tech & .site
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Live websites on our extensions
www.modern.host www.freedom.press
www.livechat.website
• Every month the top 3 live websites are highlighted in our blogs, Registrar Newsletters, mailers, Marketing material etc
• Click here to check out our Live websites
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THANK YOU!