Embed Size (px)
DESCRIPTION
This presentation describes how EMIXIS (previously mobile token) has moved from an ASP business model to a SaaS (Software as a Service) business model in the Cloud. It depicts the issues that have been faced and give some tips regarding typical challenges that organisations will face when moving to SaaS.
Citation preview
@SAAS & CLOUD
COMPUTINGTechnology decisions for business agility
CEO EMIXISFleet, Asset & mobile
Workforce Management
Lionel AnciauxENTREPRENEUR - SPEAKER
[email protected] linkedin.com/in/lionelanciaux/
@lionelanciaux www.hightech-entrepreneurship.com
Board MemberSoftware in Brussels
Cluster
• 11 years in mobility apps• Workforce Management• Fleet Management
20 years operations Fleet-Security device producer Fleet Management
January 2013 30 people 4,5 M turnover
FLEET, ASSET AND MOBILE WORKFORCE MANAGEMENT
Telematics Technology Provider
Hardware & Software Components HW/ Active RFID, Fuel Tracker SW/ Fleet, Asset, Workforce Apps
Distribution via TSP - Telematics Service Providers ERP Integrators and VAR
FLEET & ASSET MGMT / FUEL TRACKING
MOBILE WORKFORCE MANAGEMENT
Our Platform
HARDWARE VENDORS
MULTI MOBILE OS
MULTI ERP-CRM
Our initial motivations for Cloud - SaaS
16 € /month
Fleet Management
ASP & Own infrastructure
• Business model:– License– Setup project– Hosting
• Example:– License: 20.000 Euro– Setup: 6.500 Euro– Hosting: (/month)
• 250 Euro• 162 Euro (support)• 10 Euro / user
33 Euro / month / user36 months – 50 users
… to SaaS Platform in the Cloud
• Business model:– SaaS– Micro Setup project
• Example:– Setup: 2.500 Euro– Hosting: (/month)
• 25 Euro / user
26 Euro / month / user36 months – 50 users
Moving to SaaS – Financial ImpactCrossing the Chasm !
Cashflow !
IaaS or PaaS ? – both ?
•
From ASP to SaaS+Cloud
• Strategic decision - impact
– IT Infrastructure – HR (competences)– Product (R&D)– Business
• New offering, new contracts…• Commercial Migration• New competitors (WW)
– Security impact• Internal• Client perception
– Financial: SaaS Model– Legal (who owns the data…)– Service Levels
• Weakest point, various SLAs…– Marketing (new parternships)
Which Cloud ? What Gartner says…
•
Challengers may be interesting
Price drops due to competition & volume…
•
What’s next for us?
• Full internal Infrastructure virtualization
Email / Calendar – already in the cloud CRM - already in the cloudo Storage backupo Development / Test serverso Ticketingo Telephony
FLEET, ASSET AND MOBILE WORKFORCE MANAGEMENT
www.emixis.com
