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EXTEND PROCESS - TV

Shazam extend process specs 2015

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EXTEND PROCESS - TV

2SHAZAM IMAGE RECOGNITIONSHAZAM BEACONS

PRODUCTBILLBOARDPRINT

NEW

LIVE EVENTS SHAZAM A 360 MEDIA SOLUTION

SHAZAM RETAIL

COMING IN 2015

3 2014 Shazam Entertainment

1CONSUMER SEES SHAZAM LOGO ON TV

Shazam for TV is a revolutionary way to extend your 30 seconds of passive attention into over 3 minutes of active attention through the app that is already on over 600 million devices. All with the touch of a single button. Heres how the user experience goes (1-3)

SHAZAM EXTEND: TV USER FLOW

USES SMARTPHONE TO SHAZAM AUDIOGETS SHAZAM CUSTOM RESULT OR MOBILE SITE 3 2

Before we can start production builds on your STV or media campaign we need a contract (SOW). To ensure the process is as smooth as possible please provide Shazam with the following:

Name of the campaign, advertiser and agencyDates you want the campaign Shazam enabledCosts- net to ShazamBilling address and VAT numberTerritories/Countries this will be active inPlatforms this is running on- TV- Radio-CinemaNumber of audios/advert producedNumber of Shazam results (dependent upon language, platforms etc)KPIs of the campaign- essential element as the Shazam team can then guide you toward the best STV approachType of tag buildCreative outsourcing for rich media solutionsCompetition hosting, sweepstakes, downloads.Media associated to the campaign

BOOKING FORM/CONTRACT: FOR EACH CAMPAIGN

STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.

LANDING PAGE ASSETS

AUDIO

CTASHAZAM EXTEND: 3 SIMPLE STEPS

Audio is the main component in making your campaign Shazamable. In order for us to create a Shazam for TV campaign we will need all audio files associated with your campaign in .WAV format

All of the audios must be final versions, inclusive of voiceover

If your campaign contains any form of music

Slight changes must be applied to the audio in order to differentiate this from the standard Shazam music result. This process is called Pitch Shifting. (For more information on Pitch Shifting please see appendix)Please note - only 4 unique levels of pitch shift are ever available for one campaign. This is only relevant if you require separate tracking between channels (e.g. : Cinema, TV, Web, Radio)

Please be aware!Along with the CTA files that Shazam create and send, the pitchshifted audio files need to be layered onto your final TV commercials in order for the experience to work. Once this is done, the amended commercials must be sent off for approval to local TV regulation authorities (Clearcast in the UK etc.), if applicable. Please allow time for this.The pitch shifting process can occasionally alter overall volume by fractions of a decibel and unintentionally push it over acceptable broadcast levels. If this happens you are free to alter the volume levels back down AS LONG AS the pitch is left untouched. Please liaise with Shazam team for advice. AUDIO

We shift the pitch by +/- 1% - This equates to 17cents. There are 100centsin a semitone (the distance between 2 notes on a standard piano).The difference is about a 5th of the space between 2 notes on a pianoDont worry about your audio sounding different after pitch shifting. Changes made as a result of the pitch shifting process are inaudible to the human earIf no pitch shifting is required Shazam will ingest the audio files as supplied

CALL TO ACTION: SHOWREEL

Style 1 STANDARD ICONOur hero lockup, developed to make consumers aware that this TV ad is Shazam enabled and will give you something more if you Shazam now.

Style 2 WATERMARK ICONSimilar to above, but a quieter visual presence and no circular animation

Style 3 CUSTOM ICONThe positioning, logo back color and font can be altered to fit comfortably with the spot brand.

CALL TO ACTIONFrom the style available to you please provide Shazam the following details and we will create the file:

Style: eg. 1,2,3Fall Back Logo option: With or WithoutDuration: length in secondsText required: for the CTAColour: What colour does the client want the animations changed to (halo around the logo)

CTA DESIGN PREFERRED CTA TO USE IS THE RINGS DESIGN STYLE. HOWEVER, WE DO OFFER OTHER DESIGNS. PLEASE REFER TO SLIDE 11

234 1PLACEMENT & SIZE ON-SCREENFOR OPTIMAL REACH, CTA SHOULD APPEAR ON THE LOWER LEFT, INSIDE THE TITLE SAFE AREA, AS LARGE AS POSSIBLE FOR LEGIBILITYCTA ON-SCREEN DURATIONCTA SHOULD PREFERABLY APPEAR IN THE FIRST 5 SECONDS & STAY ON SCREEN FOR DURATION OF THE COMMERCIAL OR 80% OF THE ADCTA DESIGN4 DIFFERENT CTA STYLES ARE AVAILABLE. WE CAN ALSO OFFER BESPOKE VARIATIONS. PLEASE LIAISE TO YOUR CLIENT SERVICES MANAGER CTA ON-SCREEN MESSAGE

CLEARLY STATE THE VALUE PROPOSITION INCLUDE THE WORDMARK SHAZAM AT THE STARTIS A COMPLETE SENTENCE AND WRITTEN IN SENTENCE CASEDOES NOT EXCEED 8 WORDS, OR 2 LINESMAY USE MOST FONTS FOR ALL COPY EXCEPT THE WORDMARK SHAZAM

Option 1Option 2Option 3SIMPLE MORE COMPLEXCLASSIC resultFull Screen HTML5 resultDirect to Mobile Site

SHAZAM RESULTS: OPTIONS

Example URL: http://www.downtowncalvinklein.com/Reporting AvailableShazam will provide:

Daily automated report TagsWeekly tag volumesTime spent within the app

Tracking

Once we have connected you to your mobile optimized destination we cannot track clicks or user interaction within the siteShazam cannot implement tracking pixelsShazam can use third party click URLs.

PRODUCTION TIMELINE: 5 WORKING DAYS

Direct users directly from your Shazam-enabled media content to your mobile site.Please provide a fully optimized mobile destination URL which Shazam will redirect to once Shazaming is complete. The mobile destination will sit within the Shazam app so user can always revisit this in My Tags history.

OPTION 1: DIRECT TO MOBILE SITE

PRODUCTION TIMELINE: 10 WORKING DAYSReporting Available Shazam will provide:

Daily automated report Tags

Weekly report Tags by dayLead/Tile clicks by weekInteraction Rate

Time spent within the app Tracking

Shazam cannot implement tracking pixelsShazam can use third party click URLs

The top image is 800w x 800h pixels Non-clickablePNG or JPG format, 72PDIHeader & sub header optional limited to 40 characters each including spacesGradient optionalSharing Bar is optional (see slide 13)Leader and Tiles act as a passage to branded content: LEADERBOARD: Optional. Icon file size 608x192 , 40KBTILES: Icon size 296x296 , 40KB. Can use up to 8 tilesPNG or JPG format Title across Tiles and Leader is optional- character limit: 20 including spaces

FUNCTIONALITY: Modules link to any site containingVideo Play (YouTube or hosted)Mobile optimized destination internal or external Link to download an app/app storeClick to full screen creative, competitions, games Custom Galleries, YouTube grid, Instagram Gallery etc. Help Improve Shazam a short pre-built survey to collect details of the users experience for research purposes

OPTION 2: CLASSIC RESULT

Twitter SharingText needs to be supplied within the 140 character limited.

Facebook SharingSub text needs to be supplied. Imagery and Main Text is generated automatically from the tag result set up.

Email SharingSubject Line is the same as the Facebook text, but the Body Text can be personalisedA variety of sharing options are also available from a Classic Tag Result. Different share text can be set up for Facebook, Twitter and email or each option can carry the same text/message.

SHARING OPTIONS

STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.

API integration

PRODUCTION TIMELINE: 5 WORKING DAYS CLIENT DELIVERY15 WORKING DAYS SHAZAM DELIVERY

Route A Client build HTML5 destination.In this instance all that is needed is the click through destination URL.

Route B Shazam to design and build HTML5 result. Shazam will work closely with the client & lead them through the process of identifying the best possible user journey. Shazam will handle the design & deliver process throughout.OPTION 3: FULL SCREEN HTML5Reporting AvailableShazam will provide:

Daily automated report TagsWeekly tag volumesTime spent within the app

Tracking

If our creative partner are building the HTML5 solution reporting and tracking is available.Depending on the creative partner we can also support additional 3rd party tracking for some builds.

If you or your client are building a HMTL5 experience we make it compulsory that they share the click data with us so we can benchmark and provide valuable feedback post campaign.

A full screen unit at Retina Resolution is: 640w x 1008h (Initial tag, with no bottom nav)640w x 910h (viewing tag result from My Tags with bottom nav)

A Full Screen unit at Non retina would be: 320w x 504h (no bottom nav)320w x 455h (with bottom nav)(Though building for Retina is always recommended. The suggestion is that units should be made taller but with scrolling enabled whenever possible.)

A full screen iPad unit at Retina Resolution is: PORTRAIT: 768px(1536)x890px(1780) LANDSCAPE: 924px(1848)x704px(1408)

For initial load it's best practice to keep it between 400kb-700kb. For a single page unit we recommend under 1mb, but pages can then be built on top of this.For multiple page units its best to use your own discretion considering this is going to load on mobile phones.

No bottom NavWith bottom NavHTML5 SPECS: CLIENT BUILD (Route A)

STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.

Please ensure your site/builds servers are capable and able to handle up to 2000 requests per second. Keep hosting in mind when developing pages, and aim to optimise the size of the pages in order to limit the workloads of the servers. Be careful about image sizes, fonts and the loading elements on the visits. An acceptable size is between 500kb to 1MB.We have campaigns that have had a 40% loading fail

The in-app browser (safari/chrome) does not support the following features:

Apps hosted within FacebookPhoto/video uploadsLandscape viewMP3 downloads

If your direct-to-full-screen/html5 or mobile destination contains any of the above we will need to launch the link externally so that it loads within the native browser on the users mobile device. Unfortunately, it is not possible to program an external launch from the point of tagging, however we have 4 ways in which we can work around this.

DIRECT TO SITE/HTML5: PLEASE CONSIDER

Whats this Song? Gives detail on the track information. Only applicable if your ad contains commercially available music.

ADDITIONAL REQUIREMENTS Music in the ad

Direct to Mobile SiteCLASSIC resultFull Screen HTML5 result

Full QA testing is essential to aid campaigns overall success. Purpose of the testing period is to eliminate any hidden glitches across all major platforms, ensuring smooth running of all features & providing detailed feedback to maximize the effectiveness of the creative. Stages involved are: QA: TESTING PROCESS

STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.STRICTLY CONFIDENTIAL Copyright 2014 Shazam Entertainment Ltd.

Thank You!For any queries please contact: [email protected]

For any marketing & research related queries please contact:

[email protected]

You know where we startedbut Shazam is so much more than music recognition. Because any audio can be made Shazamable, the marketing possibilities are endless.

Shazam delivers your message by invitation. We take passive experiences and deliver them to engaged consumers that provide their active attention.

APPENDIX

Audio upload for recognitionIn order for your Shazam for TV campaign to be Shazamable, we need to have good quality audio for your advert.Once audio is submitted to Shazam, you must not make changes to it. * this excludes any changes that are made to the volume. Volume changes will not affect Shazams recognition ability.The audio used in the campaign should be provided in the following formats:Preferred format: .wav (Stereo, 16 bit)Other audio formats accepted but may require additional time: mp3 (192 kbps or higher, constant bit rate only) or .mov

Additional tracks will be subject to changePitch shiftingShazam may need to perform pitch shifting on your audio. Lets go through what this means:Shazam needs to test each audio source to see whether it returns a commercial music tag or not. If it does, we will pitch shift the audio and return this back to you for you to overlay on the final TVC for the SFTV experience to work.We shift the pitch by +/- 1% - This equates to 17cents. There are 100centsin a semitone (the distance between 2 notes on a standard piano).The difference is about a 5th of the space between 2 notes on a pianoDont worry about your audio sounding different after pitch shifting. Changes made as a result of the pitch shifting process are inaudible to the human earIf no pitch shifting is required Shazam will ingest the audio files as supplied

Cinema audioCinema adverts in Dolby 5:1 surround will be made up of 6 stems of audio (1 for each speaker)- Centre, Left, Left surround, Back, Right, Right surround.In order for your Cinema ad to be Shazamable, each individual stem must be pitch shifted and ingested into our system.These will need to be tested before and after the picture is locked to final sound. We advise renting a Dolby suite to test in a Cinema environment prior to campaign launch.! Please be aware!Our pitch shifting process can sometimes affect the overall volume of audio by fractions of a decibel. When working with carefully mixed and mastered files, for Cinema ads especially, there is potential for the volume to be unintentionally altered to a point where it is no longer within broadcast levels. There are 3 avenues in which we can go down to try and avoid these problems:Shazam receive and pitch shift PRE-MASTERED audio files. Once audios have been returned back to you, the final mix can be carried out.Shazam agree a pitch shift value that YOU incorporate into your final mixWe pitch shift and return FINAL audio files to which you then amend any undesired fluctuations in volume* The same scenario can sometimes occur with TV audio. If you have strict specifications to adhere to it is advisable that you leave extra time for audio work to be completedTime frames Audio files will need to be sent over at least 7 days before a campaign is due to go live.For Cinema adverts we require double the amount of time, 14 days, due to the larger number of audio files and testing that is required.

PITCH SHIFTING : IN DETAIL

Cropping the 800x800 is unique to the operating system and phone model. Although large parts of the image are cropped these are partially visible on some devices as well as My Tags image, so it is important to maintain visual fidelity even in the cropped areas. Because of the text overlays, it is important to limit the text and logos in the main image. Text and logos should be positioned only in the safe areas toward the top center of the image. See below:Please speak to your Client Services manager for full details on the 800x800 and a psd template to test your image. CLASSIC RESULT: 800x800

THANK YOU