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The case study of MyShoe.gr, the leading online shoe retailer in Greece, was presented during the eCommerce Panorama Conference, in Athens, Greece. On this short-timed presentation, 4 main elements were presented, that along with constant A/B testing and UX/Usability experiments, lead to a 148,1% increase on Conversion Rate, within a 3-month period
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Target 1: Decrease Bounce Rate
Old Version: Very few entry points on catalog pages
New Version: Doubled the entry points on catalog pages
Target 2: Improve call-to-action buttons
Target 3: Enhance Trust Feeling
Target 4: Adapt to the mobile environment