SMART Goals and Planning

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Digital Brand Reputation ManagementLesson 2Digital Brand & Reputation Management in Association with VFI

ObjectivesHow to set GOALS for Digital Media

Digital Brand Reputation ManagementLesson 2

Digital Brand Reputation ManagementLesson 2Lesson 2

Setting S.M.A.R.T GoalsS pecific

M easurable

A chievable

R elevant

T ime-Based

Digital Brand Reputation ManagementLesson 2Define WHAT you want & WHY!

Setting S.M.A.R.T GoalsDigital Brand Reputation ManagementLesson 2S pecific

M easurable

A chievable

R elevant

T ime-Based

HOW will you measure your Progress? How MUCH, MANY...

Setting S.M.A.R.T GoalsDigital Brand Reputation ManagementLesson 2S pecific

M easurable

A chievable

R elevant

T ime-Based

Is it REALISTIC and ATTAINABLE now?

Setting S.M.A.R.T GoalsDigital Brand Reputation ManagementLesson 2S pecific

M easurable

A chievable

R elevant

T ime-Based

Does it MATTER to you & your Team? Why?

Setting S.M.A.R.T GoalsDigital Brand Reputation ManagementLesson 2S pecific

M easurable

A chievable

R elevant

T ime-Based

Grounded in time- WHEN will it be achieved & measured?

Digital Brand Reputation ManagementLesson 2Lesson 2

Users:

Purpose:

Audience Type:

Digital Brand Reputation ManagementLesson 2945 M

Social Network. People use it to connect, share & comment on content informally.

PASSIVE. They are there to be entertained, inspired & informed. Goals for Facebook

Overall Goals:

Actual Goals:

Is it Good for YOURBusiness?

Digital Brand Reputation ManagementBranding, Community Engagement, Sales

Likes, Shares, Comments, Polls, Page Visits and Direct SalesLesson 2Goals for Facebook

Users:

Purpose:

Audience Type:

Digital Brand Reputation ManagementLesson 2650 M

Short Text Social Platform. People use it to share their opinions & inform themselves.

ACTIVE & PASSIVE. They want to share/comment in max 140 characters and follow people of interest, get latest news. Goals for Twitter

Overall Goals:

Actual Goals:

Is it Good for YOURBusiness?

Digital Brand Reputation ManagementLesson 2Branding, Personal Brand Building, Community Engagement, Direct Sales

Favorited Tweets, Retweets, Hashtag Engagement, Follower Base Growth, Private Messaging, Page Visits & Direct SalesGoals for Twitter

Users:

Purpose:

Audience Type:

Digital Brand Reputation ManagementLesson 2280 M

Professional Network to connect People & Businesses. Used to enhance careers, network, publish, recruit, boost company visibility, leads & sales tool.

ACTIVE. Users are on LinkedIn to promote themselves, their company, look for opportunities or share professional content. Goals for LinkedIn

Overall Goals:

Actual Goals:

Is it Good for YOURBusiness?

Digital Brand Reputation ManagementLesson 2Branding, Personal Branding, Offer/Seek Jobs, Community Engagement, BD, Direct Sales

Likes, Shares, Comments, Profile Views, Group Engagement, Page Engagement, Connections, In-bound Messages, Page Visits & Direct Sales.Goals for LinkedIn

Users:

Purpose:

Audience Type:

Digital Brand Reputation ManagementLesson 280 M

Picture Sharing Social Platform. Users share inspiring visual material: pictures, quotes, ideas.

PASSIVE & ACTIVE. Users are on pinterest to search for, share and store high quality visual material. Goals for Pinterest

Overall Goals:

Actual Goals:

Is it Good for YOURBusiness?

Digital Brand Reputation ManagementLesson 2Branding, Direct Sales

Likes, Pins, Re-Pins, Pin Board visits, Company Page Visits, Direct Sales Goals for Pinterest

PlatformWhat It DoesUsers

Digital Brand Reputation ManagementLesson 2InstagramMobile-based instant picture sharing & manipulating150 M

YouTubeGoogle's Video search & sharing platform800 M/Monthly

FoursquareApplication for discovering best places to eat, shop, visitbased on users recommendations45 M

TumblrMicro-blogging site for sharing multimedia content40 M

Other Social Platforms

Digital Brand Reputation ManagementLesson 2Lesson 2

So...what are your plans?