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Digital Brand Reputation ManagementLesson 2
Digital Brand & Reputation Management in Association with VFI
Objectives
How to set GOALS for Digital Media
Digital Brand Reputation ManagementLesson 2
Digital Brand Reputation ManagementLesson 2Lesson 2
Setting S.M.A.R.T GoalsS pecific
M easurable
A chievable
R elevant
T ime-Based
Digital Brand Reputation ManagementLesson 2
Define WHAT you want & WHY!
Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
HOW will you measure your Progress? How MUCH, MANY...
Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
Is it REALISTIC and ATTAINABLE now?
Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
Does it MATTER to you & your Team? Why?
Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
Grounded in time- WHEN will it be achieved & measured?
Digital Brand Reputation ManagementLesson 2Lesson 2
Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
945 M
Social Network. People use it to connect, share & comment on content informally.
PASSIVE. They are there to be entertained, inspired & informed.
Goals for Facebook
Overall Goals:
Actual Goals:
Is it Good for YOURBusiness?
Digital Brand Reputation Management
Branding, Community Engagement, Sales
Likes, Shares, Comments, Polls, Page Visits and Direct Sales
Lesson 2
Goals for Facebook
Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
650 M
Short Text Social Platform. People use it to share their opinions & inform themselves.
ACTIVE & PASSIVE. They want to share/comment in max 140 characters and follow people of interest, get latest news.
Goals for Twitter
Overall Goals:
Actual Goals:
Is it Good for YOURBusiness?
Digital Brand Reputation ManagementLesson 2
Branding, Personal Brand Building, Community Engagement, Direct Sales Favorited Tweets, Retweets, Hashtag Engagement, Follower Base Growth, Private Messaging, Page Visits & Direct Sales
Goals for Twitter
Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
280 M
Professional Network to connect People & Businesses. Used to enhance careers, network, publish, recruit, boost company visibility, leads & sales tool.
ACTIVE. Users are on LinkedIn to promote themselves, their company, look for opportunities or share professional content.
Goals for LinkedIn
Overall Goals:
Actual Goals:
Is it Good for YOURBusiness?
Digital Brand Reputation ManagementLesson 2
Branding, Personal Branding, Offer/Seek Jobs, Community Engagement, BD, Direct Sales
Likes, Shares, Comments, Profile Views, Group Engagement, Page Engagement, Connections, In-bound Messages, Page Visits & Direct Sales.
Goals for LinkedIn
Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
80 M
Picture Sharing Social Platform. Users share inspiring visual material: pictures, quotes, ideas.
PASSIVE & ACTIVE. Users are on pinterest to search for, share and store high quality visual material.
Goals for Pinterest
Overall Goals:
Actual Goals:
Is it Good for YOURBusiness?
Digital Brand Reputation ManagementLesson 2
Branding, Direct Sales
Likes, Pins, Re-Pins, Pin Board visits, Company Page Visits, Direct Sales
Goals for Pinterest
Platform What It DoesUsers
Digital Brand Reputation ManagementLesson 2
Instagram Mobile-based instant picture sharing & manipulating150 M
YouTube Google's Video search & sharing platform800 M/Monthly
Foursquare Application for discovering best places to eat, shop, visitbased on users recommendations
45 M
Tumblr Micro-blogging site for sharing multimedia content40 M
Other Social Platforms
Digital Brand Reputation ManagementLesson 2Lesson 2
So...what are your plans?
