2 Lessons that Can Be Developing a Digital Marketing Strategy

With the recent news of Alibaba’s initial public offering, the company is now valued at $214 billion, surpassing the tech giants of the world, including Facebook and Amazon. Jack Ma, the founder of Alibaba, earned himself a cool $18 billion on the day of the IPO, making him the richest man in China.

As Ma settles into his throne, we are naturally curious as to what his story is, where he comes from, how he thinks, and most importantly, what lessons can be learned from this massive transaction when it comes to your own digital marketing objectives.

1. Look Past the Naysayers

When Ma thought of the concept for Alibaba, he gathered 24 of his closest friends and family to share his idea, Zack Ho reports for Vulcan Post. One by one, they all told him not to pursue it. As Ma reflected on that night, he told Ho, “There was only one friend (who was working in a bank then) who told me, if you want to do it, just try it. If things don’t work out the way you expected it to, you can always revert back to what you were doing before. I pondered upon this for one night, and by the next morning, I decided I would do it anyway, even if all of the 24 people opposed the idea.”

It’s reassuring to remember that the worst thing that could happen to you is that you end up where you are right now. Keep this quote in mind, too: “If your dreams don’t scare you, they’re

not big enough.” Just because people can’t see your vision doesn’t mean it lacks value. In Ma’s case, it was a $214 billion value.

Don’t be afraid to try new tactics when it comes to your content marketing strategy, like the Renown SEO Viral Blogging program (see details below). And make use of analytics tools to measure each tactics’ success to see what worked and what didn’t. Also check out the competition; see what they’re doing, then take the things you like and do it better.

2. Build Relationships That Last

The Article-Writing post Building Relationships for Successful Blogging talks about how your network is your net worth. This was especially true for Ma, who started Alibaba from his apartment. He didn’t come from a rich family or a network of connected wealthy people, but he created his own and focused on the power of engagement with his customers.

“We only have the customers that support us,” Ma said, as reported by Jack Linshi of Time. Remember, building your audience and creating lasting relationships with them will prove to be your biggest asset.

So, how do you build and nurture your audience? One way is through engaging content that both informs and educates. Well-researched, long-form content that covers topics your customers care about is a sure-fire way to increase traffic to your website while gaining your customers’ trust, as reported by Relevance.

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