Texteur

TexteurContent Curation Process

Main Steps

Texteur Content Curation Process

1- Identifying Topics and target Keywords

2- Texteur and Blog configuration

3- Automated Content discovery

4- Content selection

5- Content curation & translation

6- Content publishing

7- Content sharing

1. Identifying Topics & Target Keywords

Texteur Content Curation Process

Need

Find one or several topics that defines your brand

And that your audience cares about

Identify Competitors SEO Keywords

Objective

Having well-defined niche topics rather than broad and vagues ones

Means

Customer survey + SEO analysis

2. System Configuration

Texteur Content Curation Process

Texteur Thematic Configuration

Entities & Keywords (among 3M entities)

Languages to be curated (up to 11)

Blog configuration

Use of Wordpress CMS + additional Plugins recommended

Customer to define on-page Call-to-Actions

Editorial Calendar

Number of articles to be published per week

3. Automated Content Discovery

Texteur Content Curation Process

Let the machine do the hard work for you

Texteur crawls the Web to find relevant articles

Foreign articles are automatically translated & semantically analyzed

Browse by :- Theme- Activity sector- Country

Browse by entity

Article selection doneby adding to Pinboard

4. Content selection (Weekly basis)

Texteur Content Curation Process

5. Articles Curation & Translation

Texteur Content Curation Process

One-click Curation & Translation

Articles to publish are sent to selected translators

Articles translation done according to Texteur Curation guidelines

o Introduction sentence

o Original source attribution

o No duplicate content

o Internal linking & SEO

o Article length ≈ 350 words

Summary+

internallinking

source

introduction

5. Search Engine Optimization

Texteur Content Curation Process

Target Page / Keyword

More Than Just SEO…

Advanced On Page Optimization

o Topics separated into theme-specific categories (silos)

o Contextual Link Building

o External linking to Authority Websites

Semantic SEO

o Detailed Schema.org markup – SemanticMarker API

o See example here

6. Article Publishing

Texteur Content Curation Process

source

introduction

Summary+

internallinking

Add an imagea picture tells a

thousand words

Review the Articlecheck that

everything is OK2

1 3Check your CTAsConvert readers

into customers

4

7. Share your Content on Social Media

Texteur Content Curation Process

Why Sharing ?

Get direct traffic

Increase your chances of generating natural backlinks

Share on the right platform, at the right time

B2C B2C & B2B B2C & B2B B2C & B2BB2B