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Slides from my talk at SMX London 2014 about rich snippets and schema.org structured data.
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POLEMICD I G I T A LPOLEMIC
D I G I T A L
Forgotten Rich Snippets
Barry AdamsPolemic Digital
May 2014
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About Barry Adams• Freelance SEO consultant
Polemic Digital (July 2014)
• Dutch (yes, really)• Twitter ranter: @badams• Lecturer on SEO & Digital Strategy (DMI, UU & QUB)• Editor & blogger for StateofDigital.com• Also blogs at BarryAdams.co.uk
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The Forgotten Rich Snippets...
Job Posting
Products
Events
Music
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Job Posting
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Job Posting
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Job Posting Schema
Key Attributes:• Title• Date Posted• Hiring Organisation• Job Location• Base Salary• Salary Currency
Recommended Attributes:• Employment Type• Industry• Occupational Category
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Products
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Products
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Product Schema
Key Attributes:• Model• Brand• Manufacturer• Item Condition• Description• Offers
Price Availability
Recommended Attributes:• Aggregate Rating• URL• MPN / SKU
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Events
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Events
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Event Schema
Key Attributes:• Name• Start Date & End Date• Performer• Location• Offers
Price Availability
Recommended Attributes:• URL• Duration• Description• Image
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Music
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MusicRecording Schema
Key Attributes:• Name• By Artist• Duration• In Album• Image• Date Published
Recommended Attributes:• URL• Aggregate Rating• Genre• Offers
Price Availability
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Final Notes• Schema.org is not the only markup
RDFa works really well too
• More = betterUse as many schemas as you can Include as much information as you can
• Google’s Structured Data Testing ToolDoesn’t always parse the structured data properly
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Google Webmaster Tools
Fix your errors!
