The Next Web 2014

/ Amsterdam 2014

The Next Web

Kathy Kavan

The Next Web 2014/ Overview

2,500+ attendees travel to Amsterdam to discuss the latest web trends, learn about best business practices and meet the world's influencers of technology & innovation.

And drink free beer…

/ Contents

DisruptionDecentralisationDebrief

/ Theme

Disruption

What is disruption?Digital DarwinismCase Study: DuolingoFree is a lie

What is disruption?/ Disruption

/ Automobiles disrupted rail transport/ Email disrupted the postal service/ Online shopping disrupted street shopping / TV disrupted cinema & theatre/ Digital photos disrupted process photos/ MP3’s disrupted CDs

It’s a giant-killing place

Game changers today/ Disruption

The Internet of Things, Oculus Rift, Google Glass, wearable tech, Wikipedia, Netflix, iBeacons, driverless vehicles…

Oculus Rift has not only the potential to disrupt existing console gaming but also the way we interact with all digital technology.

Disruption creates new markets/ Disruption

Massive advancements tech but also imagination & the creation of demand for something you never knew you needed

Disruptive innovation isn’t necessarily about making something better, it’s about making it cheaper, simpler & widening its market

Digital Darwinism/ Disruption

It’s not the strongest that survives, nor the most intelligent, it is the one that is most adaptable to change.

#AdaptorDie @BrianSolis


Rather than react to change or be disrupted by it, some forward-looking companies are investing in digital transformation to adapt & outperform peers…

/ What uniquely defines the persona of our customers?/ What is different about their customer journey?/ What are touchpoints they frequent, how do they use them, with what devices?/ What are their expectations, what do they value, how do they define success?/ How are they influenced, & by whom? How & whom do they in turn influence?



Digital transformation is to effectively engage digital consumers at every touchpoint in the customer experience lifecycle.

Social media, mobile, cloud are converging into a greater force to push businesses out of comfort zones and into areas where true innovation can manifest.


Digital Darwinism: unpredictability

/ Disruption

Organisations value predictability because they like projects to run smoothly.But insights are anything but predictable… they are disruptive.

They come at unexpected times & take unexpected shapes. They cause chaos & can be perceived as unwanted hassle.They are essential to the creative process.

Wired UK

/ Ideas

Duolingo/ Disruption

Learning a new language raises chances of getting a job, but is expensive.

You help translate text from the web & learn a language at the same time for free

e.g. Practice ‘food’ words & translate page from English to Spanish CNN pay for translation

Harnessing human time & energy for society

@LuisVonAhn

Duolingo/ Disruption

‘Using Duolingo for 34 hours is equal to 1 semester of college education’Luis von Ahn, Founder of Duolingo

‘More people learning a second language on Duolingo than in the entire primary education system in the US, 12.5M active users #TNWEurope’

@PeterNeufeld

@LuisVonAhn

Free is a lie/ Disruption

Always on, always seeing, always listening.We extend our biological capabilities using these technologies

We experience & manipulate the world via our devices & services

These tools are essential to participating in modern life, the companies that ‘get’Experience control the market

Aral Balkan @Aral


Q. Who owns these tools by which we experience & manipulate reality?

They are closed silos whoshare business model of free

Aral Balkan @Aral


Google’s business model is to monitise your data, they need your data to grow & the end game is providing connectivity.

Aral Balkan @Aral


The biz model of free is the biz model of corporate surveillance. If every internet company has this model where’s choice?

Privacy is not about whether you have something to hide. Privacy is the right to control what you want to share & what you want to keep to yourself.

The true cost of ‘free’ is our human rights

Aral Balkan @Aral


Need new category of ethical disruption‘Experience-driven open’

Beautifully designed, easy to use, free & open products that empower people to own their own tools & data

1. Design led 2. Free & Open 3. Independant

http://indietech.org

Aral Balkan @Aral

/ Disruption

Ask yourself/ What can we as a company do to disrupt, again? / Who will try to disrupt us next?/ Can we disrupt & benefit society?

/ Theme

Decentralisation

Post-Snowden webBitcoinEthereum

Post-Snowden web/ Decentralisation

There is a belief that large organisations & governments stretch & overstep their authority. Entrusting our info to organisations in general is a fundamentally broken model.

What is the chance of an organisation not meddling with our data, given they tend to have an income model that requires they know as much about people as possible.

Bitcoin / Decentralisation

Bitcoin is one of the greatest innovations in human history. A bitcoin society would mean the government would have to get the consensus of the people. They can't just print money for their war.

Limitless money for governments is the true evil. Bitcoin is the solution.

@StefanMolyneux

Ethereum/ Decentralisation

An online service that lets you build almost anything in the image of bitcoin & run it across a worldwide network. Bitcoin is a way of reliably storing & moving digital objects or pieces of info. Today, it stores & moves money, but the same system could give rise to a new breed of social networks, data storage systems & securities marketsAll operated without a central authority.

@KevinRose, Google Ventures

/ Decentralisation

Ask yourself/ What can we do as a company to install trust? (What IS trust?)

/ How can we use our customers data safely & ethically?

/ Theme

Debrief

The Future of Shopping/ Debrief

'eBay now' real-time shopping:People can't be bothered to wait, deliver to where I am now. You tell me what I want & I'll tell you where & when I want it

Pay by face: pre-check in to shop iBeacons: knows your in & phone pay-ready

The future is a wallet in the cloud that can talk to anything via API’s

John Lunn @JohnPayPalDev

The Pinterest Interface/ Debrief

Design has to be about experience. Empowering everyone to be creative. Tech products should be about solving real human problems

Evan Sharp @eshp

Like 4 Real Project/ Debrief

Like is another commodity to be cashed. Like is part of our Human Nature, Like is Free.We should take more time for ourselves, & not always chasing virtual ‘Likes’

Fake Guru, Dadara

/ Debrief

Ask yourself/ How can we utilise & define next generation shopping experiences into our business?/ What can we do to ensure our interfaces are industry defining, intuituve & habit forming?

Thanks for listening.