Tips for Improving Ecommerce Site Search

Ecommerce site search technology is most efficiently has been

utilized by the most successful global ecommerce companies like

Amazon, eBay, buy.com and Staples for over a decade.

They realize its importance and its ability to engage tens of millions

of users.

Site search is often the most used tool by visitors to find products &

their information, subscriptions, FAQ, content, customer support and

store locations at any Ecommerce Website.

Make Site Search Prominent:

Online buyers look through all the options, compare product

available as they search for a specific product they want to buy.

Using a prominent search box on your site is very important. You

want your visitors to browse through your services but at the same

time should be easy and time saving for them.

The site search box should be right in front of your visitors as soon as

they access your site. The most commonly used placements are high

above the fold usually in the header.

Get a Fast Search Engine:

If you site search takes long, people will leave. Use Google as an

example were you type in your query and get results in a fraction of

a second. Make it your standard and make your search faster.

Enhance your support infrastructure and resources also find a cloud-

based search that delivers super-fast results For e.g. Magento

Extension like Apache Java Solr or Elastic search.

Use of content delivery network (CDN) is highly recommended in

case your customer base is not restricted to a single geographic

location.

Good Images Are Must:

A good image and its placement on a page increase the chances of

someone clicking on your ad. Always ensure that the results on your

Search results page are accompanied by their corresponding images.

Make the images clear and appealing and you will have more visitors

and better conversion rates.

For more visit: http://www.internetsearchinc.com/blog/tips-for-

improving-ecommerce-site-search/