MYTHS and

TRUTHS

A motion-blog by

Search Engine Optimization (SEO) is the process

of affecting the visibility of a website in search

engine’s (Google, Bing ,Yahoo) unpaid results-

often referred as “natural", or “organic” results.

Here are the MYTHS and TRUTHS you should Know about SEO.

MYTHS

1SEO is dead again

2SEO is all tricks.

3SEO is one time effort.

4Meta tags don’t matter.

5Length of content doesn’t matter

TRUTHS

1SEO becomes more complicated and competitive with each Google algorithm update but never dead.

2“Tricks” that boost your page rankings are considered black hat tactics that Google not only frowns upon, but penalizes.

3SEO is something that needs to be consistently worked on because of:- link degradation, evolving search engine algorithms, competition, outdated content.

4Without them, users are less likely to click on your link if it shows up in their search results.

5Longer contents are more in-depth than shorter content and people are more likely to link to an in-depth piece of content.

Importance of SEO

1Optimization of a website is crucial to get traffic and maintain the level over the search engine.

2Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site.

3The ultimate goal for the website owner and SEO is to get the traffic and appears in first position of the search engine and also to get the repetitive users on their website.

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