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Vaimo - Customer Journey
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Robin Carlsson Country Manager United Kingdom
ECOMMERCE AND THE
MOBILE REVOLUTION
I WILL TALK ABOUT• The mobile revolution
• The mobile consumer
• Mobile tactics and why they work
THE MOBILE REVOLUTION
MOBILE?
THE DESKTOP IS DEAD
MOBILE DEVICES OUTSOLD DESKTOPS IN Q4 2011
UK IS MOBILE
Desktop 64 %
Mobile 36 %Desktop
48 %Mobile 52 %
Ecommerce traffic Ecommerce sales
MOBILE VS. DESKTOP: UK Q2 2014
SHOPIFY IS MOBILE
100K SHOPIFY SITES HAVE MORE MOBILE TRAFFICTHAN DESKTOP
OUR CLIENTS ARE MOBILE
Desktop 29 %
Mobile 71 %
Desktop 35 %
Mobile 65 %
Desktop 38 % Mobile
62 %
Desktop 44 % Mobile
56 %
Desktop 45 % Mobile
55 %
Desktop 46 %
Mobile 54 %
Desktop 48 %
Mobile 52 %
Desktop 51 %
Mobile 49 %
Desktop 55 %
Mobile 45 % Desktop
57 %
Mobile 43 %
7 OF TOP 10 VAIMO CLIENTS
EVERYTHING IS MOBILE!
ISN’T THAT A GOOD THING?
EVERYTHING IS MOBILE!
ISN’T THAT A GOOD THING?
YES… …IF YOU ARE WHERE THE MOBILE CONSUMER IS
CONSUMERS ARE MOBILE
APPS CRUSH THE WEB
SOCIAL & GAMES RULE
SOCIAL & GAMES RULE
THE MOBILE CONSUMER
THE MOBILE CONSUMER
THE MOBILE CONSUMER
NEW PSYCHOLOGICAL TRAITS• Technological
• Alone
• Narcissistic
• Stressed
• Speed junkie
• Skeptic
• Emotional
IT’S A WOMAN
SHE IS TECH SAVVY
SHE USES NATIVE APPS 88% OF THE TIME…
SHE IS TECH SAVVY
SHE USES NATIVE APPS 88% OF THE TIME…
…AND THEY SET THE USER EXPERIENCE BAR VERY HIGH
TOUCH
TARGET SIZE• 7-10mm
SNAPPINESS • Instant feedback and no lag
INTERFACE LAYOUT• Button layout according to how device is held
USER INTERFACE
BUTTONS• App buttons look like app buttons
GESTURES• Swipe, reverse-swipe, tap, double-tap etc
TRANSITIONS• Many apps use similar effects and animations
CONTENT
HI-RES• Mobile devices often have better screens
OPTIMIZED FOR THE DEVICE• Both quality and serving
READABILITY• Text is always readable
LOOK AND ACT LIKE AN APP!
SHE IS SELF-ABSORBED
MAKE IT ABOUT HER
SHE IS SELF-ABSORBED
MAKE IT ABOUT HER
SHE IS SELF-ABSORBED
MAKE IT ABOUT HER
SHE IS A SPEED JUNKIE
MAKE YOUR SITE FLY
SHE IS SKEPTIC
BUILD TRUST WITH PERSONALITY
SHE IS EMOTIONAL
STAY IN THE CONVERSATION
SHE IS EMOTIONAL
STAY IN THE CONVERSATION
THE KEY MOBILE TACTICS
LOOK & ACT LIKE AN APP• Make her think you are a native
FLY AS FAST AS YOU CAN• A single delay will expose you in the first millisecond
MAKE IT PERSONAL• The mobile consumer is alone and narcissistic
STAY IN THE CONVERSATION• Listen and talk to learn and build trust
