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AdwifyHyperlocal Ads on mobile
Mikhail Erman, [email protected]+7 (908) 618-18-09
May 2013Startup Village, Pitch
How it works?
How it looks?
Adwify select ad will be shown for a specific device with hyperlocal targeting.
We provide the online service for our clients to manage their activities.
Business model
Consumers Proposition Our revenueAdvertisers Geo-context
effective ads* 30%-50% from ad price
CPM from $6
Hotspots owners
Income from ads shown
Wi-Fi users Free Wi-Fi
* Hyperlocal CTR effectiveness: 7X simple geo-targeting;
25X w/o geo-targeting; 30% higher then search engine marketing
Market
$0.8 billion in 2012*$1.8 billion in 2015**
Location-based Ads marketGlobal Online Ad market VS Total Ad market
* eMarketer Research** ABI Research
Competitors
WiFly (Russia)Qlicket Inc (India)
Team & Status
$40000 on pre-seed stage (FASIE + LIFT)
Resident of LIFT incubator Service is in alpha:
50+ hotspots in Astrakhan
Sales started in May, 2013
Revenue in May – $1400
Mikhail Erman, CEO60+ projects as PMCEO/Founder of Sleepdy, LIFTCTO of LotosmagCIO of Pilot GCVasily Knizhnikov, CTO
10+ projects as team leadCTO of Lookatme.nu
Olga Zolotova, Marketing
CMO of Pilot GC, ex. ABV Consulting
Plans
Revenue per month
Jun, 2013 $1 500
Sep, 2013 $45 000
Dec, 2013 $130 000
Apr, 2014 $1 500 000
Break-even point – Nov, 2013Pay-Back Period – 19 months
We are looking forpartners:
providersmarketing
agenciesmentors:
marketing and sales
favorite clients:Coca-Cola?
Sberbank? Mercedes? Aeroflot?
AdwifyHyperlocal Ads on mobile
Mikhail Erman, [email protected]+7 (908) 618-18-09
May 2013Startup Village, Pitch
