connecting mums is our business

babies are expensive!

$20,000 first 2 years

our business model

advertiserswanting to

connect withmums

mums(18-40 years)

wanting to save money

free pay$$$

online advertising 2012 spend

$3.04 billion

mobile advertising

2013 spend

$99.6 million

$20billion

2007 with 100,000members for

$ 4 million?

$45 millionwith 55,000 members

stellar growth

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 11 Jan 12 Apr 12 Jul 12

1,964 3,643 7,667

12,608

18,169

23,345 27,977

33,322

39,931

46%growth

500,000page views

47,000members

2,000

40

35,000highly engaged mums

active advertisers

we’re national!

objective:current: 47,000 100,000

in 6 months

leadership team

• founder/ceo

• evangelist

belinda jennings

• advertising

• sales

adrienne brown

• innovation

• strategist

gabriel domenzain

where to from here?

diverse revenue streams

targetedadvertising

displayonline directory

premium membership

webinarsbulk buying

community panel

data collectionproduct sampling

$440 to $100,000/yr avg cost $20,000 $29.95/yr

1. sales & marketing

2. online community panel

3. r & d

$300,000investment

success is child’s play

proven market

recurring revenue

national footprint

scalable model

respected brand

47,000 loyal members

competitors = likely acquirers