uuIuuuuuIuuuuuuuusuuuugIuuuuuuuuIu

media r*xfi"'expres$

ll u ll ll u ll u u ll u ll ll ll ll u ll u u u u

Agenda

uIuuul t t tuuuuu

@stBgdd?t'Jt

I l t

Background of CCME - Chairman and CEO

Sales and Marketing - CMO

Network Coverage and Technology - COO

Financial Highlights - CFO

CME Corporate Strategy - Chairman and CEO

rcruffiffnd

uuuuuuuuuuuuuuuuuuuuAgenda

uuuuguguuuuE@,4"$?d;

ut l

Background of CCME - Chairman and CEO

F Sales and Marketing - CMO

) Network Coverage and Technology - COO

) Financial Highlights - CFO

> CME Corporate Strategy - Chairman and CEO

2 rcilffi'ffiffHpg

uu u u u ll u u u u u u llu u u u u u u uu u uuulluuuuuu uExecutive Summary @t39dd?e3€

CCME is the market leader in television advertising on inter-city and airport expressbuses in China. The annual passenger flow is over 1 billion

Founded in 2003, CCME is now one of the top ten outdoor media companies and one ofthe top one hundred media companies in China

CCME was listed on AMEX in 2009 and transfer its listing status to the NASDAQGlobal Selected Market in Tune 2010

Inter-ciry bus

L5,260

10,053

CAGR

,o,ru, 22,339 nsvo

55 z1oto

1-6'1270/o

Airportbus

Jun-10

0nillion)$120

$100

$80

$60

$40

$20

$-'1,L2

2006 2007 2008 2009 Jun-10

2006 2007x Revenue ($ million)

3 Net Profit ($ million)

2008 2009 1H'10

CAGR = 1490/o

CAGR = 2080/o# of Buses --r- # ofBus Operators * # ofRegions

3

uuuuuu u u u u uu uu u uuu u u uuuuuuuuuuuuultMission and Goal @ g9$? ;

Provide excellent travelling experience to business travelers and tourists

Allow each passenger to receive advertisers' messages in an easy manner

. Provide right target demographics and effective sales channels to advertisers

' To be the largest new media company in China; to allow all the passengers hear

CCME's voice in all transportation means

' Enhance the value of CCME, innovate and develop diversified and multi-dimension

media platforms, in order to provide an economic yet effective media platform, and

become the best new media group in China

rcilffi'Fe#ffEffi

r i l r . r u uu u u u u u u uu u u u u u u u u u u l lu l l uu uuuu uInvestment Highlights @ E{iii,a'*a

out-of-home media is the second larges.[ m-edia platform in China. l t is rapidly growrngand CAGR is expected to be over 201/o in the nelxt three years

. ' "

The market leader for television advert ising on inter-city and airporl express buses inChina; dominant market posit ion

Provide advertisements and entertainment programs that enhance media effectiveness

strong advert ising agency and direct sales channel covers 16 municipal i t ies orprovrnces - Over 30 advert ising agencies and over 500 advert isers ^

t:Slgwledged by various multipre international brands and large nationar bandsover the vears

stable and sustainable growth during the track record and in the future

Effective execution capability of the management team

uuuuuu u u u u uu uu u uuuuuuuuuuuuuuuuuuuCompetitive Advantages @S .ii$?.,,

Media Company ffi*i,'x s.i."""j.rt FOCUS t iililEFlE it iH *[

Network Platform Inter-city Bus

AirpoltBus

lntra-cityBus

Subway Airlines Airports Building Home TV

Cost - CPM as o/o ofLocal TV CPM -3% -50% "r0%-20% -207, '10% -10% -55% 100%

Rate Card ($'000, 30sec, monthly,Beiiine)

$49 $491 $247

Opelating Malgin(TTM as of Jun-10)

62% -4.6% -22.1,% -8.6%

With non-adPrograms (Y/N) Y Y Y Y Y N N N

Ave. ContactDuration (min) 150 60 30 30 150 80 2 Various

No. of Passengels(milliony'day)

2.7 0.2 25 15 'l 1, 250-300 Broadest

Level of Captivity H H M M H M M H

Souh.e: Canpa V tstinat!

6 rcilffi'ffiilnmfilr -''

Otganizational Chart

u u u u u u u u u u u u ll u u uuull llI media a*nr 'i express

Internal Audit(Chende XIAO)

Vice GM

Board

GM(Zheng CHENG)

cFoWeiiiLIN)

FinancialController (Finance)(Zhuofeng ZHEN)

Ac€ountingDepartment

Vice GMVice GM (Admin.)(t Jeisheng LU)

(Techmology)(Biaoxing CIIEN)

(Mark,:ting)(]inlong DU)

Vice GM(Customer Ser:vice

& Purchase)flian YU)

Customel'J:i::'x.1!'-: service

Department

No*h China PurchasingSales Office Depa*ment

South & 5WChina Sales

Office

Admin.Department

HRDepartment

CEO Office

ProductionDepa*m€nt

PlanningDepa*ment

EngineeringDepartrneni

reroffiffnffi

uuuuuuuuuuuuuuuuuuuuGrowth Strategy @;Bi$?H;

Further expand the network coverage through both organic growth and dcquisitions

Provide diversified media products: increase embedded advertisement and developother fypes of products

Extend advertising media plafforms: improve airport express media network andestablish tour buses media network

Improve customer services and technical support to enhance customer loyalty

Further strengthen relationship with bus opelators

Promote international management standard, development an elite managementteam

Enhance corporate core value

uuuuuuuuuuuuAgenda

uu u uuuuuuuuu uuuuuuuuuu@8i$?ri;

,} Background of CCME - Chairman and CEO

) Network Coverage and Technology - COO

)' Financial Highlights - CFO

> CME Corporate Strategy - Chairman and CEO

,} Sales and Marketing - CMO

9 rcilffi'ffiEHruffi

uuu uuu u u u uuu uu u u u u u uu u uu u uu uu uEEullBusiness Overvrew I media rtrr'"

express

r CCME operates an advertising media network targeting the havellingpopulation

Network Target Audience

Inter-city Buses. Connecting tier 1, 2,

and 3 cities. Average journey time

around 2.5 hours

Airport Express Buses. Connecting airport and

the cities. Average journey time

around t hour

Average age 30 ,male is themajorityFor business or tourism purposeMid-to-high income group

PMEB group (Professional,Management, Executives,Businessman) is majorityHigh education levelHigh income and consumptionlevel group

rwryffitrnd

uuu u u u u u uu uu u u u u u uuuuuuu uuuuuul l l luuAd Format @ts 3i$?H5

r We provide three formats: regular ad, embedded ad, theme ad

Regular Ad. Broadcast Frequency: 10 minutes advertisement

time slots after every 30 minutes program. Ad slot: 5, 10, 15,30,60 seconds. 20.5 minutes regular ad sold every month

Embedded Ad. Broadcast Frequency: blended in the 30 minutesprogram broadcast

. Type: chamel ent i t lemenl, special jo intent i t lement, screen switching ent i t lement, studiobackground entitlement

. Ad slot: 5, 10, 15, 30, 60 seconds

.6.7 minutes embedded ad sold every montha

Theme Ad-Broadcast Frequency: Broadcast once the busengine startsAd slot: 60 seconds5 minutes theme ad sold every month

By multiple adformats, weProvide multipleproduct selectionsProvide tailor-madeproducts andservlcesImprove mediareach and adawarenessIncrease tevenuewhile ensuring the30 minutesbroadcasting ofnon-ad program

11 rcilffiffiedAtrAFg

u u u u u u u u u u u u u u u u u ll u u ll u u ll u u ll u u ll ll ll ll uSales Model @ si$?a-J3

r Our sales model is to not only develop and maintain agent channel, butalso actively develop our direct sales channel

. Develop clients thatdo regiornl mediabuy, such as AierOphthalmology ,Haier and ChinaTelecom provincialsubsidiaries

. Sell 21 minutesadvertising timeevpnr n.rnnth

i;;;;; Ii+-:"*:1 i

Sales Team. 113 salesmen are stationed in 14

sales center as of June 2010. Provide service to agencies,

m€anwhile actively seeking directaovefflsefs

"".:tdf;hr,*-.""P;1"+1""{$s+o*"

+zhou&*g"n".

Develop clients whodo national mediabuy, such as Industrybank, Micoe, AlibabaSell 11.2 minutesadvertising,timeevery monrn

Sales Agencies. Over 30 agencies as of june 2010,2-4

agencies in each region. Ihe average vear in co-operdtion is

.z.5 years. All aggncies are major regional

aovertrsmg compames. Annual media purchase contract,

monthly settlementSerwe agents e.g., feedback onbroadcasting monitoringVisit each asent 2-3 times

uuuu u u u u uuuu u u u u u ll u u u u llu u uu q uuuuuuAdvertisers @ml8i$?aH'

r Our advertisers are national brands mainly in F&B, telecom and apparelsectors

Advertisers (Selected) Top Ten AdvertisersRar-rk 2009 1H', 10

Brand Sector Ad minutes Brand Sector Ad minutes1 CMCC Telecom 40.28 China

Telecom Telecom 60

2 Coke cola F&B 36.33 cMcc Telecom 58.53 Unit?resent F&B 36.08 Coke cola F&B 52.5

4 ChinaTelecoli Telecom 36.08 Unit-present T&B 5L.75

5 Pepsi F&B 33.33 Pepsi F&B 496 Master Kong F&B 27.42 Eratat Appalel 47

7 Eratat Apparel 20.25 Xiduoduo F&B 39.5

8 Xiduoduo F&B 18.00 Master Kong F&B9 GuJingcong F&B 17.83 CuJingcong F&B 29.5

10 Rejiaman Health careDroducts

L7.33 Seven wolf Apparel 28.5

3nr*

€}3,",€*E@iiif,s.f

etm#)*t

SIEMENS

9"{"Sgi@ft*rli xqns

(+a

OnE

@HFAcHl

ffiff#tqru

Ot'tclffisffim

EY:t*A*.1

ecztdeee

@

Advertiser's VoicePepsl;ChinaMediaExpIess@byitslargescaleinte1-citybusnetwoIk,whichishighly helpful to our sales exparsion.

CMCC: China MediaExpress' network penetrate large target audience precisely. It fits our products very well.Leaozo: ChinaMediaExpress' media cost is much lower than traditional media, which is the main reason that we chose CME

L3 Iremffiffnd

u u u ll u u u u u ullu u u u g u u u u ll u u u u u u s u u llu ll uMedia Advantages I media rrrr"

rexpress

r High media reach and ad awareness

> Media reach of inter-citv bus TV is 1.28 times of ftaditional TV and 2.18 times ofintra-city bus TV

> Media reach of airport bus TY is 90%, i.e.,90% of surveyed passengeis claimedthat they watch advertisements on airport bus TV in the previous month

> Take China Mobile for example, 82% ol suweyed passengers claimed that theywatch China Mobile's advertisements on CME airport bui TV in the one morrih

r LowCPM

> CME's CPM of 15 seconds ad timeslot on inter-city buses is $0.5 (-RMB3.5) in first half 2010, which is -3% ofCPM of local TV station

Source: CTR research; managetnenl estimate

CME airport shuttle

L4 remffitrnd

u uu u u u u u u u u u u u u u u u g u u u lt u u u u u u lturruuAgenda @ Big?Hs

,} Background of CCME - Chairman and CEO

P Sales and Marketing - CMO

)> Financial Highlights - CFO

F CVIE Corporate Strategy - Chairman and CEO

Network Coverage and Technology - COO

15 rcilffi,F$kfEHnffi

u u u u u uu u u u u u u u ll uuuuuuInter-city Bus Network @ i:. t.',,i,.': r,s,, *,

# of inter-cify buses Established national inter-city busmedia network

J, zoozW::iY"l zooa

I zoosf_l zoro

6ao/^

CP,GY?20,161 22,239

15,26010,053

Jun-10

# of regions covered

CAGR=4I

Irrrr- lt)

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u u u u u u uuu u u u u u uuuu u uuuuuuuultuuuAirport Shuttle Bus Network @ gl$'.agg

# of airport shuttle buses

Jan'10 Feh'I0 Nlor'l0 .\pr'I0 NIaS'IO Jun'ltt

# of regions covered

Jan'10 Feb'10 Mar'10 Apr'10 Vay'10 fun'10 @ Expanded in Sept 2010

expandin airport shuttle busmedia network

As of June 2010

rcilrc'ffitrnHeffi

u u u u u u u u u u u lt u u u u u u u u u u u u uln [[[[[[FBus Operator Co-operation Model @B:8i$?ffii

CopyrightProsram

r Copyright programs andself-made programs toimprove our credibility

lF th ! jif.

;q4t J14,

r Long-termrelationship

10,0008,0006,0004,0002,000

0

# of buses bv vears of co-opg!44e48,010

4,562

602 524

5 Yeals 4Yeals 3 Yearc 2Y€ars lYear <:L Year

# of bus op,C!4telqbyfe4lq of co-operation

0

5 Yearc 4 Years 3 Yearc 2Yearc l Year <1 Year

2520

1050

21,6,721

10

Economic Benefits

I To provide stablesupplementary income to busoperators

ComfortableEnvironment

r Various popularentertainment programshelps to attract passengers

rcnrcffiffinaffi

uuuuuTechnology Advantages @Ei$?aJ;

Startup withVehicle

MemoryPlaying

MandatoryCommercialBreaks

InvalidationRemoteController

USBPasswordProtection

Tl-Ie video port is directly comectedwith the power switch of electrical doorlock on each bus, and the programmingstarts when the bus engine is tumed on.

When d1e bus enters the service and thebus dnver turns the engine ofl the videowill stop playing. The program andadvertisement will resume as soon as theengine is tuined on again to ensurecontlnulry,

Each advertising time slot isprogrammed duougll a passwordprotected electronic chip.

The broadcasting system is anaulomdted -) -tem whicl l docs nol dl lo!.the ddver to manually tum it off or fast-forward when adveftisements are shown.

A11 programs and advertisementsuploaded in the broadcasting system aresafely plotected by a unique password.

xD7 filiriilddtillrll

FIE'friEfiTEEsESI

-" \.a /-+

@ rlF

"-{;<r/

;i-l

,rt I

hI

th

l l

|l {titSidl|;}alts#f}t&i fi[frfi+&tlr6ll{lf

19 flreilffi'ffiffinru@ffi

uuguulruuuuuuguCustomer Service @S"olAi;

. Daily on-sitemonitoring

. Monitoring dataprovided by third-party institution(CTR): CTR providesad broadcastingmonitoring report tocustomers on the 10thof every month.Industry standardsampling approach toensure valid results

B0 engineering staffsare stationed at 16operation centersacross the nation

Upload programsmanually; piloting thewireless uploadingtechnology, in order to

FAchieve real-timeprogram update

Flmprove efficiency

FSave labor cost.800/400 hot lines, website feedback

. Professional after sales service staffs

20 Ireffirffiffaffi

UUUUUUUI,IUUU

Agenda

u u u u u u u u u I u u lt lt u uu'r@ !ldrii.'.'

uE

) Background of CCME - Chairman and CEO

) Sales and Marketing - CMO

,} Network Coverage and Technology - COO

) Financial Highlights - CFO

> CME Corporate Strategy - Chairman and CEO

rcilfiffi'f'-%trnEeffi

uugguuul luuuul lEEuCCME Historical Income Statements @mt8fi$?H:

WTEEEEEE63.0

37.9

(i0%o

(2.8)

35.1

37.9

)6 '

120/rt

95.9

63.0

660/0

(6.4)

56.6

59.8

47.7

130/o "lo/o

I='tol I"- ' " I

IL;oo/o I

I60/o I

I1290/o I

6-lo/o

58%

590/o

:-*t

98,0

68.7

70%

(6.2)

62.5

64.5

46.7

Jt]0/o 6%

15s"/"1I'1920/o I

*^l22(ir/rl

1"890/o

L79o/o

-1980/o

37.8

(;2%

(1.e)

27.6

23.7

75.7

I o.rr..r.r""

I Gross Profit

I cros" tr't*gin

I operating Expenses

I op."utirlg Income

Iru,-o[*.r rr,"o*.

Iu.,lut**i'

22 rero'ffiEreEuxg

u I u l l u u u u l l u l l u I t t I t r utrrr

CCME Historical Balance Sheets @a"Farc'

Cnsh mul Ctsh Equk'tlents

Accttttrrt s Rcceirable

Tottl Cut'etrt Assets

Tottl Assets

Liabilities

(:tt 'r'ertt Litlt ilit ies

tqq

6.1

36.1

49.7

7.8-t4.7

35.0

49.7

57.2'

12.6

70.o83.0

28.6

35.3

47.7

83.0

139.3

20.7

1.63.4

188.7

/ . / .J

37.7

150.9I rnt"t Litttitities 1fShareholders'Equity 1r l

ITotal Liabi l i t ies and Shareholders' Equity .-__'*-

. --- ' ' - ,188.7

ro'ffiEfEAurtr

uuuuuuultuuuuEuuCCME Key Financials

uuuuluul l tuu Htuutuuu@L3e$?ss3

r CCME has exhibited strong revenue growth and profitability

$100.0

$80.0

$60.0

$40.0

$20.0

$0.0

Net Revenue ($ million) Net Income ($ million)

$4L.7

2008 2009 1H'10 2010 E

$100.0

$80.0

$60.0

$40.0

$20.0

$0.0

$26.2

1H'09 1H',10

$46.7

$15.7

aA reruffiErenF$

u uu u u u u u u uuu u u u u uuuuuu uu uuuu uIurruuIncome Statement Analysis - Revenue @lsi$?a'ii'

Revenue Breakdown by Revenue Breakdown byBus Type Channel

1000/o

90o/o

80%

700/o

60%

50%

4U/o

300/o

200/o

l0o/o

oo/o

Inter-city Buses

I Airport Express Buses

2007 2008 2009 1H10AgentSales

I Dfuect Sales

Revenue Breakdown byAd Format

700%

9ln/o

80%

7On/o

5lo/a

500/o

4Do/o

300/o

200/o

100/o

Oo/o

100%

900/o

800/o

700/o

600/o

50o/o

40n/o

300/o

mok

100/o

0o/o

2007 2008

Regr:lar AdI Theme Ad

2009 1H10

I EmbeddedAd

reru'ffiff4d

uuur,t u u u u u u u u u u u u u u u u u u u u u tt rt u u uuuIncome Statement Analysis - Revenue @r39$?K$

Average Monthly Revenue($ million) & YoY Growth

15.0

10.0

qjt

2007

ll ll

Inter-citv Bus Media

c*9PfiLz.9

2009 1H'10

Average Monthly Sales ($ million) +Growth

2007"

150%

5.0

"100%

50%

0%

2008 1H'10

26 IreroffiffKFg

u uu q u u u u rt u u u u u u u u uu u u u u u uuu u uuurruuIncome Statement Analysis - Revenue @8,.Fau

Revenue Driver I -# of Buses (End of Period)

Inter-city Bus Media

2007 2008 2009 1H'10# of buses ('000 units)

-*- # of regions

Revenue Driver 2 -Ad Rate per Minute per Bus ($)

$19 $20

$19 $20

$2.5 $2.4a-..*

Revenue Driver 3 -Ad Minutes Sold @nd of reriod)

25

20

15105

20151050

t5

20

1510

02007 2008

+Regular Ad

-FTheme Ad

2009 1H'10+-Embedded Ad

2007 2008+Regulai Ad..r-Theme Ad

2009 1H',10+-Embedded Ad

500400300200100

Airport Express Bus Media

1H',10# of buses (units)

1H'10

^ Embedded Ad

1H'10

^ Embedded Ad

400

300

200

100

0

20t5

1050

. Regular Ada Thene Ad

o Regular Adt Theme AdiF # of re

remffiffnd

u uu u u u u u l t u u u u u u u uuu u l lu u l . u uu q H qqr

Income Statement Analysis - Profit Margin@i3'$?eT3

r CCME has enjoyed high margins

Gross Profit & Margin Operating Profit & Margin

$80.0

$60.0

968.7

2008 2009 1H'09 1H'10Gross Profit ($ million)

-.* Gross Margin (%)

90%

80y.

70%

607.

$80.0

$60.0

$40.0

$20.0

2008 2009 1H'09 1H'10Operating Profit ($ million)

* oPerating Margin (%)

r l ts

$40.0

$20.0

$0.0 $0.050%

lirF28

qqu quuq q qqqq uquuqquqqqqquu uquuurrr tu@isi$?H;Operating Cash Flow and Net Income

$50.0

$40.0

$30.0

$20.0

$10.0

$0.0

Operat ing Cash Flow and Net Income ($ mi l l ion)

$46.3$41"7

$27.4 fi26.2

$38.2

fi12.1$7.0

2007 2008

Operating Cash Flow

2009

I Net Income

,,q reffirffiffAFs

HHtsHHt H tHHtst t t tsqt tsqtsqt t tsrcEErqqcqt

CCME Capital Structure @t8e$?asi

Total Common Shares Outstanding: 34.3M

Chairrnan andInsiders

I Public Flow

* Founders may eam up to 7M Shares and 7M Sharcs if the adjusted net income in 2010 and 2011reached 83.5Mand 130.2 M. r eso ectiztelu.

30 reruffiff4d

u uuu u u u u u uuE u u u u uuuuu u l l u l r utsutsuutsrr

Comparison of Financials @l8idd?a$'

(For six months endedJune 30, 2010) CCME Focus Media Vision China Air Media

Revenue ($ million) 98.0 283.1 55.2 102.9

EBITDA ($ million) 64.5 60.1 (18.e) (14.3)

Net Income ($ million)

Net Income Margin

Diluted EPS ($)

46.7

1,.07

24.4

0.16

(104.8)

-190%

(1.28)

(11..2)

(0.17)

P/E (1H',10) 6.3x n/a n/a n/a

Sour.e: Matket Wdtch

3L reilro'ffiEFnsg

uuuuuuuuuuuuuuuuuuuuuuuuuu uuuuuuuu

@rst$auAgenda

) Background of CCME - Chairman and CEO

.} Sales and Marketing - CMO

F Network Coverage and Technology - COO

P Financial Highlights - CFO

) CVtf Corporate Strategy - Chairman and CEO

; tz rcilffi'ffiaff;A@ffi

u u tr lr u u u u u u u u u u u u u u u u u u u u u u E ll u ll u u u u

CME Corporate Strategy

BrandingStrategy

BusinessStrategy

ResourceSfrategy

@8eg?as€

To focus our resources and energy on building thebrand of China MediaExpress, and make ChinaMediaExpress the major brand name in the out-of-home media sector in China

To use express buses as our foundation to establish amore complete media chain business model. Toenhance China MediaExpress' value through verticaland horizontal approaches, and build CME into asales kind of media

To fully explore and utilize the media resources,policy and partners resources in sales, technologyand media plafform to improve corporation's overallstrength

J.' rcnffiffiSnruffiffi