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Q1 Results, April 27, 2011 Keith McLoughlin, President and CEO Jonas Samuelson, CFO & COO Peter Nyquist, SVP IR

Electrolux Interim Report Q1 2011 Presentation

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Highlights of the first quarter of 2011. Net sales amounted to SEK 23,436m (25,133) and income for the period was SEK 457m (911), or SEK 1.61 (3.20) per share. Net sales increased by 1% in comparable currencies.

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Page 1: Electrolux Interim Report Q1 2011 Presentation

Q1 Results, April 27, 2011Keith McLoughlin,President and CEOJonas Samuelson, CFO & COOPeter Nyquist, SVP IR

Page 2: Electrolux Interim Report Q1 2011 Presentation

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Q1 Highlights

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10 Net sales increased by 1% in comparable currencies– Growth in major markets

EBIT of SEK 696m– Raw-material headwinds– Price pressure– Cost measures– Mix improvement

Price increases going forward(SEKm) Q1 2011 Q1 2010

Sales 23,436 25,133

EBIT* 696 1,326

Margin 3.0% 5.3%

2010

EBIT (SEKm) Margin (%)

2011

*) EBIT excluding items affecting comparability

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Q1 Operating cash flow

Operating cash flow amounted to SEK -1.3 billion

Q1 seasonally weakest quarter

Lower operating income

Higher tax payments

Continued favorable development of net operating working capital– Receivables positive, collection from high sales in November-December

Outlays for the ongoing restructuring and cost-cutting programs amounted to approximately SEK -220m

Investments during the first quarter mainly referred to new products

Page 4: Electrolux Interim Report Q1 2011 Presentation

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Consumer DurablesMajor Appliances Europe, Middle East & Africa

Lower sales as a result of lower volumes and pricesLower EBIT– Lower volumes– Price pressure– Higher raw-material costs

Mix improvement– The AEG launch continues

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EBIT (SEKm) Margin (%)

(SEKm) Q1 2011 Q1 2010

Sales 7,656 8,921

EBIT 311 499

Margin 4.1% 5.6%

2010 2011

Page 5: Electrolux Interim Report Q1 2011 Presentation

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Quarterly comparison, year over year

-15%

-10%

-5%

0%

5%

10%

Increased growth in Eastern Europe

E. Europe

W. Europe

2006 2007 2008 2009

6%

-4%

Q1

10%

-5%

Q4

5%

-1%

Q3

5%

1%

Q2

14%

1%

Q1

7%

5%

Q4

6%

1%

Q3

9%

1%

Q2

1%

4%

Q1

5%

-4%

Q2 Q3

-5%

4%

Q4

-8%

-15%

Q1

-9%

-31%

Q2

-9%

-30%

Q3

-4%

-26%

Q4

-2%

-17%

Q1

1%

-7%

2010

Q2

0%

1%

Q3

0%

5%

Q4

0%

13%

Q1

-2%

13%

2011

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Page 7: Electrolux Interim Report Q1 2011 Presentation

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Consumer DurablesMajor Appliances North America

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6 Market growth Higher net sales in comparable currenciesEBIT declined to SEK -71m– Price pressure– Higher raw-material costs

Improved mixPrice increases from April 4– 3-5%

2010

EBIT (SEKm) Margin (%)

2011

(SEKm) Q1 2011 Q1 2010

Sales 6,728 7,305

EBIT -71 299

Margin -1.1% 4.1%

Page 8: Electrolux Interim Report Q1 2011 Presentation

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Quarterly comparison, year-over-year

-20%-15%-10%

-5%0%5%

10%15%

88

North America grew by 1% in Q1

2006 2007 2008Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

2009Q2 Q3 Q4 Q1

2010Q2 Q3 Q4 Q1

2011

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Consumer DurablesMajor Appliances Latin America

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2010

EBIT (SEKm) Margin (%)

2011

(SEKm) Q1 2011 Q1 2010

Sales 3,998 3,796

EBIT 139 206

Margin 3.5% 5.4%

Market growth in Brazil and in rest of Latin AmericaEBIT declined to SEK 139m– Negative customer mix due to

consolidation of retailers– Increased raw-material costs

Price increases going forward

Page 10: Electrolux Interim Report Q1 2011 Presentation

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Consumer DurablesMajor Appliances Asia/Pacific

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2010

EBIT (SEKm) Margin (%)

2011

(SEKm) Q1 2011 Q1 2010

Sales 1,746 1,666

EBIT 174 145

Margin 10.0% 8.7%

Market growth in Australia and improved EBIT– Positive currency impact– Improved efficiency– Increased raw-material costs– Increased price pressure

Southeast Asia and China– Market-share gain in strong

markets

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Consumer DurablesSmall Appliances

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2010

EBIT (SEKm) Margin (%)

2011

(SEKm) Q1 2011 Q1 2010

Sales 1,930 1,936

EBIT 114 211

Margin 5.9% 10.9%

Separately reported from Q1 2011 and onwardsHigher salesLower EBIT– Increased sourcing costs– Currency headwind– Higher raw-material costs

Good market acceptance for previous launches

Page 12: Electrolux Interim Report Q1 2011 Presentation

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Professional ProductsFood-service & Laundry products

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EBIT (SEKm) Margin (%)

2011

(SEKm) Q1 2011 Q1 2010

Sales 1,378 1,501

EBIT 177 91

Margin 12.8% 6.1%

Lower sales but improved EBIT for Food-service– Positive effect of SEK 50m

related to a divestment – Higher share of own-

manufactured products– Price increases– Improved capacity utilization

Higher sales and EBIT for Laundry products– Higher volumes– Price increases

Page 13: Electrolux Interim Report Q1 2011 Presentation

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Q2 and FY 2011In accordance with forward-looking statements in the CEO letter

Q2

Volumes

Price

Mix

Raw-material costs

2011 FY

Higher

Positive

Slightly negative

Comment

Costs from Global Operations SEK 125m

Manufacturing footprint savings

Higher

SEK 125m

Higher

H2 higher

Positive

Higher

SEK 500m

SEK 500m

Tough comparables in US in Q2

Price increases in US, price pressure in Europe in Q2

Continued mix improvement from product launches2011: SEK 2 billion cost increase compared to 2010

Approximately evenly distributed between quarters

Approximately evenly distributed between quarters

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Factors affecting forward-looking statements

Factors affecting forward-looking statementsThis presentation contains “forward-looking” statements within the meaning of the US Private Securities Litigation Reform Act of 1995. Such statements include, among others, the financial goals and targets of Electrolux for future periods and future business and financial plans. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially due to a variety of factors. These factors include, but may not be limited to the following: consumer demand and market conditions in the geographical areas and industries in which Electrolux operates, effects of currency fluctuations, competitive pressures to reduce prices, significant loss of business from major retailers, the success in developing new products and marketing initiatives, developments in product liability litigation, progress in achieving operational and capital efficiency goals, the success in identifying growth opportunities and acquisition candidates and the integration of these opportunities with existing businesses, progress in achieving structural and supply-chain reorganization goals.