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A brief view of EventSlice and the story of how it
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The new way to find and book events
..and an experience in frustration
Planning an event is emotional…
EventSlice: Makes it easy… & fun
Event Services & Venues
(supply)
End Users (demand)
More access to clients Increased visibility Online marketing &
booking Automatic payment
More places & professionals Save time & hassle More information up
front Book securely online
Helps solve needs for both sides
Supply
Demand Raise awareness Generate trust Scale
Provide choice Use networks Scale
How we’re building the business
Subscription Fees $100/yr venues $50/yr service providers
Premium Charges Search feature Email feature Exclusive promo White label (build booking transaction into customer web site)
Transaction fee1% on transactions to end user
How EventSlice makes money
US Event Market >$350B
Venue $300B Music &Lighting $ 25B Photography
$ 9B Catering $ 8B Floral $ 7B Equipment $ 2B Misc.
$ 1B Event Planning $ 6B
Market opportunity is huge
The business potential is here
Total US Event Market Potential >$3.5B
Mkt Share Revenue@ 0.1% $
3.5M @ 1.0% $ 35.4M @ 2.0% $ 70.8M @ 5.0% $ 176.9M @10.0% $ 353.8M
…just from US events market
Early penetration in Austin
Next Targets: Dallas, Houston, Las Vegas
Venue 28 Music &Lighting 9 Photography 2 Catering 7 Floral 2 Equipment 7 Misc. 9 Event Planning 10
Brian Simmons CEO
- 7 years @ start ups architecting IT products & solutions- 13 years in tech space
Kris Bushover CTO
- 7 years @ high growth start up building, deploying & scaling entire IT stack- 17 years in tech space
An experienced team to do it
Ted NitkaVP Marketing/Sales
- 5 years @ start up creating, marketing, selling & scaling new products- 22 years sales & marketing; 13 years in tech space
Karla Palma Director, Customer Success
- 2 years event planning & promotions- 13 years branding & ensuring customer success
59 venues110 services
3,391 users Organic traffi c 10 events booked $0 spend
Austin focus WOM and social
marketing <$1,000 spend (social
promoted posts, business reply card printing, etc)
Early successes proves viability
Just a few ‘supply’ examples
Now.. It’s time to expand our reach
Expand Listings Beyond Austin Build ‘trust’ in marketplace
Focus on Bookings Kick off event planning Build ‘in network’ transactions
PlatformExpanded listing functionalityScheduling solutionCRM lite functionality
Others have shown this worksVertical Marketplaces
Professional Listings
Venue Listings
Booking Engine
Payment Engine
It’s not like we’re alone
Back Up
Revenue model shows potential
Total US Event Market Potential >$3.5B
…just from US events market
Venues/Profession
als
Booking %
Annual Revenu
e
500/500 1% $100K
5K/5K 5% $1.6M
25K/25K 10% $12.7M
50K/50K 10% $25.5M