Beijing • Shanghai • Guangzhou • Shenzhen • Tokyo •

Silicon Valley • Hong Kong

www.iresearchchina.com

Quarterly Report on China Search Ads

Q1 2012

GMV Decreased a Little, but Still in up Track

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China search advertising GMV rose 68.4% YoY, to 5.5 bn. RMB in Q1 2012

Note: Revenue of search advertising refers to the total revenue of search engine operators, but revenue of channel agents is excluded.

Source: The data is estimated according to the financial statement published by each enterprise, interviews related to the industry, and

iResearch statistical forecast model. It is for your reference only.

The Market are more concentrated

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Market share of Baidu rose to 77.6% while Google China fell to 17.8%.

Search Advertising Landscape in China didn’t change significantly in Q1 2012.

Source: The data above is calculated based on comprehensive financial statements published by various enterprises, experts interviews, and

iResearch statistical model . Market revenue is defined as the total revenue of all operators.

Note: The total revenue of China search engines in 11Q4 is 5.79 billion yuan. Note: The total revenue of China search engines in 12Q1 is 5.50

billion yuan.

Legal Notices

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The report is produced by iResearch Co., Ltd. All sentences, charts, tables and etc. in this

report are under the protection of relative law and constitution on property rights in

Peoples‘ Republic of China. The report may be used for informational purposes only. Without

iResearch‘s written authorization, any organization or individual is not allowed to use the

information in this report for any business purpose. Some sentences and statistics in this

report are collected from public publications and their copyrights are owned by the original

publishers. Without written authorizations from the original publisher and iResearch, no part of

this report may be used for any business purpose.

Statistics related to operators‘ revenue and market prediction are mainly obtained through

interview, marketing survey, secondary sources and etc., some of which have not been

confirmed by the related operators. In addition, statistics resulting from sample research in this

report are influenced by sample structure. Due to the limitation of research method, limited

sample and research sample, part of the result may not precisely reflect the situation.

Customers should use this report as only a reference material in making business decisions.

iResearch does not guarantee the accuracy of all statistics in this report.

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