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Twinkler makes sharing moments with friends easy
Sharing made easy
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The Team Top grad from top universities passionate about start-ups and technology
T!e F"#t-$d D%&
Arnaud Drizard
Ecole Polytechnique HEC Paris London School of Economics Rocket Internet – Nigeria Schlumberger – UK Rothschild – France Geeky Entrepreneur, Passionate about design & UX/UI (10 years of drawing classes) Web & Mobile Apps Dev: HTML5 & CSS3, Java, Javascript, Obj. C Proficient with Photoshop & Illustrator
T!e B'(k-$d D%&
Jules Marcilhacy
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Ecole des Mines de Paris McKinsey & Cie – Brussels Peugeot Citroën – Shanghai Ambitious, Coder, Took less time to become a geek than to visit 5 continents
HTML5 & CSS3, PHP, MySQL, Symfony2
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Our Vision
People love spending time together on evenings, weekends or holidays. They love it so much they even live together.
And we love this too.
But what we don’t like is people fighting over little details. We want them to focus on the essential:
ENJOY LIFE WITH THE PEOPLE YOU LOVE
The Problem
People often lack…
Communication
Tools
Organization
What if we had the answer to these problems at all time with us?
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- Which hotel do we choose ?
- Whose car do we use ?
- Who leaves earlier ?
- I paid the bill, how do we split?
- How do I pay you back ?
- Who keeps track of expenses ?
- When do we leave?
- Where do we go?
- Who wants to do what ?
We provide them with the simplest way to share moments
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• To-dos & Shopping lists • User-friendly group chat
Create an event
Invite your friends
Track Expenses Pay back your Friends Plan
• Free mobile bank transfer • Ultra-simple expense sharing platform
Whenever, Wherever
… with everyone
• iOS & Android apps • Responsive website • Email reminders • Notification system
• Friends • Family • Flatmates • Colleagues
Twinkler 3 killer features for unique moments with friends
Beautiful planning
Simple Expense Sharing
Free and Instant Payback
Payback your friends instantly and for free: • E-Wallet and mobile bank transfer offer new way to move money:
send money in one click with just the recipient’s email address • Integration with Google Wallet: user-friendly, fast and secured
New technologies, new usages, new opportunities
Will you still pay back your friends with coins & notes in 2014? Do you still communicate with post-it notes on the fridge?
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Synchronise, anywhere and with anybody: • Stay connected whenever, wherever • Automatic synchronisationbetween platform to have everything
exactly when you need it
Use your existing accounts: • Find your friends easily within your Facebook friends or your Gmail
contacts • Load your events directly from Facebook with the Event API
S-MONEY
PING IT (BARCLAYS)
Peer-to-peer payments: outsourced Building partnerships with financial services
VENMO DWOLLA GOOGLE WALLET
Value proposition: a win-win partnership
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FINANCIAL SERVICES
User Acquision: • We bring more users to grow
their business
User Education: • We teach our users how to use
mobile payments and incentivise them to use these solutions for local purchases
Technological Resources: • Financial services have the
technology to offer peer-to-peer payments at no cost
• The only cost is developping an API to integrate their technology into our platform
Financial Services are enthusiastic about this partnership: S-Money agreed to take on the development costs of integrating their services into Twinkler
Examples of potential partners:
Free payment solution
Traffic generation
P2P payments: since 2011, they reshape people’s relationship to money Venmo: processed $200 millions in 2012 Dwolla: now processing $50 millions per month Google Wallet: going global
P2P Payments, Communication & Collaboration: 2013 hottest topics on the start-up scene
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Communication: people can and do share more and more content WeChat: 400M registered users – 50M to 300M in 2012 (+600%) Path: 9M active users in May – now adding 1M users a week MessageMe: 1M users after 7 days – 5M after 75 days
Collaboration: mobile devices and 3G enable all-time synchronisation Evernote: 34M registered users – 1.4M paying (CR: 4%) Doodle: 15M active users – +50% in 2012 Wunderlist: 3.5M users
User Acquisition: our strong and viral identity ensures an important organic uplift
1 User
1 Event
5 New Users
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Organic traction: an event from one of our user bring us many more users!
Partnerships Featured Downloads
§ Parnterships with P2P payment services for mutual communication
§ Referrals on partner
websites
§ Student events/contests
§ Purchased downloads on the iTunes Store and Google Play
§ Purchased recomendations/tests from Tech blogs
§ Student & university clubs mailing lists (>10 000)
§ Community Management:
- Facebook/Twitter posts - Blog posts
Newsletters & Social Media
Online marketing: cheap and lean strategies to reach a wide audience
User Retention A social eco-system to retain every customer
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Cross-platform Integration
Peer pressure
§ Proven results: Wunderlist, Evernote
§ Single payment Business model encouraging once-payers to keep using Twinkler
§ Registered people pushing to use Twinkler as they paid it
§ People living in flatshares using the app on a daily basis pushing to use it on week-ends
§ Mailings on strategic dates (week-ends, holidays)
§ Monthly emails with global balance, expense summary and pending to-dos
Reminders & Notifications
Integration in Social Networks to accelerate and simplify the user-education bring Twinkler closer to its users
Try-and-buy Business Model: Free for 6 months - 3€/year after
Free access to Twinkler for 6 months Test it, like it, keep it!
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Annual fee of 3€ afterwards Steady annual revenue No commission fee from iTunes or Google Play No fear of trying
NUMBER OF USERS (x 1 000)
REVENUE (k€) 0
5 75 200
20 200 600
500
2014 S1
2014 S2
2015 S1
2015 S2
Very low development cost for a SCALABLE business: - Low IT development costs - Most development skills within the founding team - No wariable costs on payments
Action Plan
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NOW JULY 13 August 13 October 13 December 14
Graduation ----------------- Kick-off
Product Built --------------------
2nd financing round
-------------------- Business Building
MVP launching -------------------
Beta Version -------------------- With online
payback -------------------- Market test $ $
Development Team
Front-end Dev. Arnaud
Back-end Dev. Jules
Mobile App release
-------------------
www.twinkler.co
With 50k€ and challenging mentoring we build an amazing product and confirm the traction
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Mentoring & Guidance Structure & Network
Funding: 50k€ will provide us a 10 month autonomy (before round 2)
Recurring Costs Amount per month
Cost of life 3 000 €
Office rent 500 €
Bank 70 €
Accounting fees 200€
Servers 70€
Soft (github, xero, ...) 40€
Total 3880 € x 10 = 38 800 €
Other costs Amount
Lawyers 2 000 €
Marketing 6 000 €
Other investments (domain names, stationery…) 500 €
Total 8 500 €
What we look for:
Contact us
Arnaud Drizard Jules Marcilhacy
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Email: [email protected]
Skype:
arnauddrizard
Mobile: +33 6 98 90 78 51
Email: [email protected]
Skype:
julesmarcil
Mobile: +33 6 76 32 62 88
