The trailer begins with a green screen from the MPAA. The websites of the company are shown on the screen. This gives the audience he chance to visit the websites if they want to find out more information about why the film has received a certain age rating and what is in the film that makes the film of this certain age rating. All professional film companies use these screens at the beginning of the film to make the audience aware of the age rating and shows the professionalism behind the creation of the film. The green background and white text is centred and capitalized to show the importance behind this screen as age ratings are used to protect younger viewers.

The first title that is of relevance to the film begins with a Vignette effect on the screen which shows the audience that the main focus of this is to make the audience pay attention to the text that is on the screen rather than what is going on around the text. All of the text is capitalized to signify the importance behind the text. The text informs the audience that the “producer” of “Paranormal Activity”, “Insidious” and “The Purge” has created this film. This shows the audience that the producer is specialized in creating box-office hit horror films which makes the audience aware that this film is going to follow in the same footsteps which makes the audience excited to find out what this film is going to have in common and what is going to be different from the other films.

Again, this title has a Vignette effect around the background which is the colour black. The colour black connotes death which is a convention of horror. This makes the audience link the title with the trailer as the deep black colours that are used shows the audience that this is going to be a trailer for a horror film. The background of this title is slightly different to the last title as along the left hand side it appears to have some kind of spillage dripping from the top to the bottom of the screen and along the right hand side it appears that something is growing in from the side. These little hints have been used to convey horror as the story behind these is still unknown. This makes the audience feel obliged to watch the film as they will want to find out the moral and message behind this. The title “This Summer” is used to show the audience that the time period that the film will be released is from June-August being the summer months and suggests to the audience that they will need to do some kind of research online to find out when the film is going to be released. Making the audience do more research is a very good way of marketing the film as a lot more people will be searching for the film making the online popularity of the film rapidly increase.

The background of this title is exactly the same to the last title, showing the audience the clear link between the titles. The text is centred along with the Vignette effect around the text which shows the audience that the title the most important part and that the audience should pay attention to what the title is saying as it has some relevance to the storyline. “Once you see them all” gives the audience an insight into what they should expect from the storyline as it shows the audience .

The last titles are the trailer coming to and end and informing theaudience about what the film is called. Leaving the title of the film until one of the very last titles leaves the audience questioning the title of the film so that they can go away and find out more information about the film. The word “Sinister” is the highlighted word and the letter “2” is behind the word. This lets the audience know that this film is a sequel to the first film. Fans of this film will automatically be interested as they will know what happened in the first film and will want to know what happens in this film such as does the story continue or does the storyline change. The background is the same as the previous oneswith the Vignette effect to highlight the importance of the title. The last title is a list of producers and websites that are to do with the film. The audience may be able to recognize some of the producers and want to watch the film as they know that the producers have created amazing films in the past.