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6 Actionable Steps to Build
Trust with Employees
David Grossman
ABC, APR, Fellow PRSA
Founder & CEO @ThoughtPartner © 2015 The Grossman Group
ABOUT THE AUTHOR
© 2015 The Grossman Group
David Grossman, ABC, APR, Fellow PRSA helps leaders drive productivity and get the results they want through authentic and courageous leadership communication, a sought-after
speaker and advisor to Fortune 500 leaders. A two-time author, David is CEO of The
Grossman Group, an award-winning Chicago-based strategic leadership development and
internal communication consultancy; clients include: DuPont Pioneer, Eastman Chemical
Company, Lockheed Martin, McDonald’s, Motel 6 and Tyco, to name a few.
A frequent media source for his expert commentary and analysis on employee and
leadership issues, David was recently featured on “NBC Nightly News,” CBS MoneyWatch,
WSJ.com, TODAY.com, in the Chicago Tribune and the LA Times.
He’s the author of the highly-acclaimed books, “You Can’t NOT Communicate: Proven Communication Solutions That Power the Fortune 100,” and its follow-up, “You Can’t NOT
Communicate 2.” His latest book, “No Cape Needed: The Simplest, Smartest, Fastest Steps
To Improve How You Communicate By Leaps and Bounds” is out now.
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#1. Recognize that
Building Trust Takes
Hard Work
Trust must be earned.
It comes from conscious effort to:
• Walk your talk
• Keep your promises
• Align your behavior with your
values.
© 2015 The Grossman Group
Once trust is lost, it can be very difficult to recover.
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#2 Be Honest and
Supportive
Understand what
employees need to
know and communicate
facts while being
considerate of their effort
and sensitive to their
feelings.
Showing support and
understanding for your
team members, even
when mistakes are
made.
© 2015 The Grossman Group
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#3 Commit to Follow
Though
Don’t commit to something if there is a
chance that you won’t be able to
deliver.
© 2015 The Grossman Group
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#4. Be
Consistent
Consistently doing what
you say you’ll do builds
trust over time – it can’t
be something you do
only occasionally.
Keeping commitments
must be the essence of
your behavior.
© 2015 The Grossman Group
@ThoughtPartner
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#5 Model the
Behavior You Seek
Nothing speaks more loudly about
the culture of an organization than
the leader’s behavior, which
influences employee action and
has the potential to drive their
results.
Give credit when people do great
work and you’ll set the stage for an
appreciative culture.
© 2015 The Grossman Group
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#6 Build in
Accountability
Let employees see you as credible
and they will follow your lead. You can
encourage honest dialogue and foster
accountability by building in processes
that become part of the culture.
© 2015 The Grossman Group
9 © 2014 The Grossman Group
Want to learn more about how to
be an effective leader? Click below to download this FREE eBook!
Learn the
Seven Deadly
Sins of Leadership &
how to avoid
them.
Invite David to Speak to Your
Organization or Team
Sought after speaker to leading organizations and forums:
• What to Do When You CAN’T NOT Communicate
• Turning Strategy Into Action
• Top 10 Mistakes Communicators Make
• How to Think Like a CEO
• Cutting to Win
• 21st Century Communications: Successful Strategies to
Deliver Authentic Communication
• Tackling “Email Overload” On A Global Scale
• The Power of Internal Branding: The Communicator’s Secret Weapon
• The Power of Storytelling
• Communication Training for Leaders at all Levels
POPULAR KEYNOTES & TRAININGS INLUDE:
*All keynotes and corporate trainings are customized to meet unique business needs
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LET’S STAY
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IN TOUCH
12 © 2015 The Grossman Group
David Grossman, Founder &
CEO, The Grossman Group
www.yourthoughtpartner.com
• Chicago-based boutique consultancy focused on internal and
leadership communications, and training
• The Grossman Group approach works to inspire and engage
employees while helping organizations promote diversity and inclusion as part of their overall strategic employee communications planning.
• Strategic business partners first, communication counselors second
About us
Your thoughtpartner. Always. We’re there for your everyday and your defining moments.
13
David Grossman, ABC, APR, Fellow PRSA
Founder & CEO
312 N. May St. Suite 101
Chicago, Illinois 60607
312.850.8200
www.yourthoughtpartner.com/about-david
Some of our client partners …
© 2015 The Grossman Group @ThoughtPartner
Some of our client partners …
