Building the Experience Design studio at Foolproof (Tom Wood)

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Tom Wood's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

Text of Building the Experience Design studio at Foolproof (Tom Wood)

UXPA Ignite Managing Growth Awesome

Document File Name 00 Month 2014 9

London | Norwich | Singapore

UXPA IGNITE Building the Experience Design studio at Foolproof October 2014

Tom Wood Founding Partner

London | Norwich | Singapore

Design advice Design

Im in the wrong business

Design advice Design

Im in the wrong business

Whats wrong with being in the design advice business?

THE MASTURBATORS

DILEMMA

1. Write down a description of the thing you are building

2. Make sure everyone understands the change

3. Create a team 4. Protect the team from the rest of the

business 5. Protect the rest of the business from

the team 6. Rub out the dividing lines 7. Accept the casualties 8. Manage the narrative

Write down a description of the thing you are building

Make sure everyone understands the change

Create a team

Protect the team from the business

Rub out the dividing line

Accept the casualties

Image: Shutterstock

Manage the narrative

The last phase

The one thing we didnt plan for

Success