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Creating Your
Six Word
Culture StoryJoe Tye, CEO and Head Coach
Values Coach Inc.
Copyright © 2015, Values Coach
Inc.
Culture eats strategy for
lunch* – but in the best
of organizations they
share the meal together
Click here for more slide show on
12 Reasons Culture Eats Strategy for Lunch
Can you tell your organization’s culture story in just 6 words?
An exercise
adapted from…
www.CulturalBlueprint.co
m
I borrowed this concept from the book Six- Word Memoirs
One of my very favorites
“Cursed with Cancer
Blessed with Friends”9 year old Hannah Davies
This guy built a career – and made a
fortune – with a six-word story
Precisely 6 words – not 5 and not 7
Like writing a sonnet or a haiku, the
structure gives discipline to the
process
A six-word culture story is NOT a
laundry list of attributes:
Committed HelpfulCaring SupportiveResponsive Friendly
A six-word story is NOT an
advertising jingle:
Beautiful people serving beautiful
customers with joy
Southwest Airlines can
do it…
Southwest Airlines Motto
Servant’s Heart, Warrior Spirit, Fun-Loving Attitude
13
Because of this culture, Southwest
Airlines might be the only airline
that can credibly run this ad >>>>>
Cypress Semiconductor
can do it…
Cypress Semiconductor Motto
The Marine Corps of Silicon Valley
One of their core values is “We don’t tolerate losing” and their CEO wrote this book
17
Cypress Semiconductor almost never
makes hiring mistakes because they
are so clear about who they are and
what they stand for
This is a great small group exercise
19
A sample of 6-word culture
descriptions from recent
leadership retreats conducted by
Values Coach…
20
Sometimes the 6 word culture
stories almost make you want
to quit your job and go word
for that organization >>>>>
21
We love customers
and each other
22
We are ALWAYS
here for you
23
Fellowship & fun
while working hard
24
Sometimes the 6 word culture
stories make you wonder how
the organization can even stay
in business >>>>>
25
We have lost that
loving feeling
26
Multiple priorities,
limited resources,
great expectations
27
Disjointed depts
working against
each other
28
Isolated silos
Caste system
Bitch buddies
29
Negativity reigns
while circling the
drain
30
We’re entitled,
hating it,
and staying
31
Beatings will
continue until
morale improves
32
We often see the most positive
and most negative six-word culture
stories come from people in the
same organization!
34
Your six-word culture story
can be both descriptive
and prescriptive
From an entrepreneurial small business
We’re tough
We’re focused
We win
36
At Values Coach we have put a lot of
thought and research into what
constitutes a great culture…
37
You will have a great culture if you
have these three qualities – if you
can tell your culture story with these
6 words >>>>>
Emotionally Positive
Self Empowered
Fully Engaged
The Florence Challenge is a structured process for gaining employee commitment to a culture of ownership
It is helping hospitals and other organizations promote a more positive and productive culture all across the country
Palmetto Health South Carolina
Maine Medical CenterPortland Maine
Midland Memorial HospitalMidland, Texas
Steele Memorial Medical CenterSalmon, Idaho
Grinnell Regional Medical CenterGrinnell, Iowa
Kalispell Regional HealthcareKalispell, Montana
What if everyone where you
work were more emotionally
positive, self empowered, and
fully engaged?
Would you do a better job of
serving customers and
patients?
Would you do a better job of
supporting coworkers?
Would people be happier and
more productive – and go
home in better spirits?
Culture doesn’t change
unless and until people
change
The Florence Prescription is a blueprint
for fostering a culture of ownership –
and it’s just $5 per book at:
www.TheFlorenceChallenge.com
You can download the Certificate of commitment and other free resources at the Challenge Website
Make an event of the signing
