W H O L E B U S I N E S S L E A D E R S H I P B Y D E S I G N

C R E AT I V O L U T I O NB Y C O U R T N E Y F E I D E R

B U S I N E S S T O D AY ?W H A T I S B E I N G R E - D E S I G N E D I N

C R E AT I V I T Y B U S I N E S S ?W H A T D O E S

H A V E T O D O W I T H

C R E AT I V E D E P T H ?H O W D O Y O U D E T E R M I N E

C R E AT I V E T Y P E ?H O W D O Y O U D E T E R M I N E

C R E AT I V I T Y ?W H Y I S I T I M P O R TA N T T O D E V O T E T I M E + P R A C T I C E T O

F U T U R I S T I C T H I N K I N G ?H O W D O E S P R A C T I C E D C R E A T I V I T Y I N F L U E N C E

W H AT A R E T H E

THE ARTIST :: noticeably creative, sometimes pigeonholed

THE INVENTOR :: great at designing a product to improve the world

THE ENTREPRENEUR :: great at putting creativity into a business infrastructure

THE THOUGHT LEADER :: a forward thinker who is in the front of the room, helping forecast the future

THE POLY-CREATIVE :: what issues do you think your organization is facing?

5 C R E AT I V E T Y P E S ?

A G R O U P T E A M ?H O W D O E S C R E A T I V I T Y A F F E C T

O R

W H AT I S A

SUPERPOWER :: what you do better than anyone in the world?

WHAT’S WILTING :: what needs improvement or renovation?

ENGAGEMENT :: what is most unique way you connect?

ARTISTRY :: what sort of future will you design + achieve?

TROUBLES :: what issues do you think your organization is facing?

S . W. E . A . T ?R E V I E W

S U P E R L E A D E R ?W H A T C R E A T I V E E L E M E N T S B U I L D A C R E A T I V E

( OR SUPER TEAM )

F O C U S E D C R E AT I V I T Y ?H O W C A N I N D I V I D U A L L E A D E R S L E V E R A G E

shatter creative prohibition.

seek psychological safety.

re-define personal differentiators.

record creativity + notice patterns.

create a personal leadership strategy and action plan.

give yourself support. get support in return.

C R E AT I V O L U T I O N ?H O W C A N O R G A N I Z A T I O N S E X P E R I E N C E + B E N E F I T F R O M

1. DISRUPT OR BE DISRUPTED: resetting strategy and messaging from an “old” to a “new” model which benefits bottom line and psychological safety.

2. NO COMPETITION MESSAGING: engaging for a brand overhaul + supported agency services to better connect with internal teams and audiences.

3. BRING CREATIVE/CREATIVITY IN-HOUSE: connecting for help from inside, shifting culture and shaping future (teaching teams to fish).

4. CREATE NEW LEADERS: design special support with mentorship and coaching for rising young talent and unique leaders.

“I think it’s terribly dangerous for an artist to fulfill other people’s expectations.”

– D AV I D B O W I E –

M O R E .

C O U R T N E Y F E I D E R . C O M