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Digital Transformation is the needed cultural change that will help to drive transformation at the business level. More and more companies are starting their journey, knowing that it's about people (and so HR) first but often with wrong assumptions that lead them in the right directions. This presentation covers 5 of the most frequent wrong assumptions.
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Pitfalls to avoid in Digital Transformation
Social Business Forum 2014
July 1-2 - Milan
Bertrand Duperrin
Director –
Digital Transformation & Social Business
Nextmodernity
http://www.nextmodernity.com
http://www.duperrin.com
Twitter.com/bduperrin
Hello !
What is Digital Transformation ?
Enterprise 2.0
Social Business= entreprise 2.0 + customer orientation
Digital transformation =Social Business + HR
Collaboration
SharingBusiness processes
Transparency
Customer orientatio
nInnovation
LOB Transformat
ion
P2PLearning
(Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting
digital talents, introducing new learning models
Digital transformation is what you need beforeyou start anything else
Acting, thinking, leading, designing…in a digital
fashion is a prerequisite to digitally transforming your business
Acculturation
#1 It’s about software and devices
90% of social initiatives
will failSource : Gartner
The factors leading to social business adoption
Source : MIT Sloan
Got a tablet ? So what ?
#2 Employees are hopeless at digital
Only one of them has a job ?
Jobless ?
Your employees are the internauts and customers
who put your business under pressure
Your employees know (at least) as much as you
about digital
They are not hopeless, they just don’t come as
they are
Nuggets in a room near you !
#3 It’s a matter of training
Learning ?
In digital too !
DISRUPTED !!
Jan 2014 : Decide to acculturate people
March 2014 : Program is ready. Focus on Twitter, FB and ESNs
April 2014 : 1st employees are trained
April 2015 : The last of you 100k employee is trained
Digital requires speed and scale
Living and sharing
experiences,
between peers, based on their own stories
Not a state but a dynamic and a mindset
#4 It’s internal or external
It’s a continuum
Symetry of attentions
Employees won’t give customers something
they didn’t receive from their company/manager
first
#5 It’s HR ONLY
HR, IT, Marketing all contribute to the
Customer Experience
HR IT
Customer
careMarketing R&D
Collaborate at the C-level first !
