IoD Woman in Leadership Digital Transformation March 2016

LEADING FOR THE FUTURE All Rights ReservedNiall McKeownIonologydigital transformation consultancy

how come

Double Business in 18 MonthsCase Study #1

Zero to 2,000,000 in one year

50,000 contributors on private innovation applicationCase Study #2

3,000,000 funding & sales in 37 countries in 18 months

Case Study #3

heres how

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DIGITISING SERVICES2016

DIGITALLY TRANSFORMED SERVICES2020

DOING DIGITAL0

WHAT IS DIGITAL TRANSFORMATION?DigitalTransformation

The word digital is a synonym for the pace of change thats occurring in todays world, driven by the rapid adoption of technology.How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods. DigitalTransformationWHAT IS DIGITAL TRANSFORMATION?

5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION

= DIGITAL TRANSFORMATION

Strategy creates competitive advantagePeople and a culture of innovation sustains itTechnology & Communications is the means by which it is delivered

DOING DIGITALDIGITAL INNOVATORS

6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights Reserved

1DOING DIGITALStrategy is set by leaders that use their best intuition and experienceDIGITAL INNOVATORSStrategy is set using empirical evidence, web analytics and creating the best value proposition for the organisation by experienced leaders


6 CHARACTERISTICS OF A DIGITAL INNOVATOR All Rights ReservedDOING DIGITALDIGITAL INNOVATORS

2Looks to see what technology is available for their organisation to use.Business and marketing strategy contains no mention of technology. It assumes that the technology will be there when required. The focus on diagnosis.

Strategy comes from identifying one or two critical issues in the situation the pivotal points that can multiply the effectiveness of effort then focusing and concentrating action and resources on them

6 CHARACTERISTICS OF A DIGITAL INNOVATOR

Strategy Kernel

Diagnosis

CoherentAction

GuidingPolicy

Incoherent Action6 CHARACTERISTICS OF A DIGITAL INNOVATOR

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3DIGITAL INNOVATORSLeaders unite strategy with technology and communicationsDOING DIGITALIT has a completely separate function from communications6 CHARACTERISTICS OF A DIGITAL INNOVATOR

DIGITALTRANSFORMATION

COMMUNICATION

TECHNOLOGY

LEADERSHIPTechnology SupportRapidSolutionBuilders

Marketing TacticsCommunications Leadership

Short Term ManagementLeading StepChange

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4DIGITAL INNOVATORSUnderstand the importance of Innovation and have clear business processes to foster itDOING DIGITALHave an ideas box or respond to good ideas in an adhoc way6 CHARACTERISTICS OF A DIGITAL INNOVATOR

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21c6 CHARACTERISTICS OF A DIGITAL INNOVATOR

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We are the _______ in ______ for _____ because we do _______ better than anyone elseUNIQUE VALUE PROPOSITION6 CHARACTERISTICS OF A DIGITAL INNOVATOR


5DIGITAL INNOVATORSAlign their business to take advantage of cultural change driven by the rapid adoption of technologyDOING DIGITALWill only change their business structure and organisational alignment when forced to do so

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6DIGITAL INNOVATORSCan clearly articulate the current state and the desired change state of their organisationDOING DIGITALBusiness represents its current state and responds to change when confronted6 CHARACTERISTICS OF A DIGITAL INNOVATOR

Customer VolumeHow Customer Perceives Your BusinessLens Lock [ UK/Toursim]

56Where are we now?Where can we go?IONOLOGY STRATEGY QUADRANT

GROWTH PROFILESTimeGrowth



Innovation













Apple (AAPL) and Samsung continue to soak up all the industry's profits, McCourt says. Apple claimed 87.4% of phone earnings before interest and taxes in the fourth quarter, he said. Samsung took in 32.2% of industry profits. Because their combined earnings were higher than the industry's total earnings as a result of many vendors losing money in Q4, Apple and Samsung mathematically accounted for more than 100% of the industry's earnings.

A year ago, Apple accounted for 77.8% of mobile phone industry profits, followed by Samsung with 26.1%, McCourt said.

http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html

LEADING FOR THE FUTURE All Rights ReservedNiall McKeownIonologyCEO

Leadership & Management

IoD Woman in Leadership Digital Transformation March 2016