Km masterclass part6 km & innovation ha20140530sls

KM 6 – KM and Idea / Innovation Management

Introduction to KM and Idea / Innovation Management

Shared concepts and specific perspectives

Open Innovation and more

Masterclass KM – SlideShare contribution, June 2014

http://de.slideshare.net/HoferAlfeisJ/presentations

Dr.-Ing. Josef Hofer-Alfeis

Consulting on Knowledge & Innovation Management

[email protected]

Design: Ron Hofer

http://de.slideshare.net/HoferAlfeisJ/presentations

mailto:[email protected]



Dr.-Ing. Josef Hofer-Alfeis, 2013 - 2

KM Masterclass – Preface

The Masterclass Knowledge Management (KM) is

a set of six presentations describing and

explaining KM via definitions, concepts,

instruments and many practical examples, insights,

stories and exercises as well as links and

references.

The material is the result of 25 years of research,

consulting of challenging clients, discussions with

appreciated peers and communities as well as ten

years of lecturing on KM at various universities in

Germany and Austria including discussions with

many inspiring students, e.g.:

Zeppelin University, Friedrichshafen

University of the German Army, Munich

University of Applied Science, Munich

University of Applied Sciences for Economics

and Management, Munich

Donau University Krems, Austria

University Augsburg

Contents:

KM 1 – Knowledge and KM

KM 2 – KM Processes 1

KM 3 – Soc.-t. KM Systems 1 / Processes 2

KM 4 – Socio-technical KM-Systems 2

KM 5 – Plan & Control Knowledge & KM

KM 6 – KM and Idea / Innovation Mngt.

Any questions, remarks and ideas for

modification or improvement are appreciated –

please contact me, see slide „contact“ at the end

of the presentations.

Munich, May 2014, Josef Hofer-Alfeis



Focus: Shared concepts and specific perspectives

Focus: Open Innovation and more

Agenda

delicious tags: InnovationMngt openinnovation

http://delicious.com/hoferalfeisj/InnovationMngt

http://delicious.com/hoferalfeisj/openinnovation


Incremental versus radical / disruptive innovation

Improved imaging and integration of

various approaches source: Siemens PhotoNews, 04/2010

electro-mechanical

wedge brake – a

totally different

approach source: Siemens AG, 2006



source: Oliver Gassmann, http://www.inknowaction.com/blog/?p=802 2011

Globalization: 85 % of new R&D centers starting in China or India

80 % of innovation results are re-combination of world-wide existing knowledge, which has

to be opened up

Open Innovation and intellectual property (IP) rights are central

source: JHA consulting

effective KM is an excellent basis for innovation

innovation managers can improve their work by

a specific KM program

in large enterprises rich synergies can be

leveraged between the „Intellectual Capital

Management“ partners: KM, Idea/InnoM,

IP Mngt. and Standards & Regulations, e.g. via

a joint business process landscape

uJoint issues for KM, Idea and Innovation Management (1)

combination of the

new and existing source: only in Russia*

* http://www.powershow.com/view/2640e7-YzRjO/Only_in_Russia_powerpoint_ppt_presentation

http://www.inknowaction.com/blog/?p=802

http://www.powershow.com/view/2640e7-YzRjO/Only_in_Russia_powerpoint_ppt_presentation





How can we enter new (knowledge) areas more systematically?

Which suggestions, idea and knowledge sources stimulate the right ideas?

Which think or search corridors are guiding best?

How to drive the right change of view or perspective?

How can we describe best the „new“?

Is this really a new idea or a re-invention?

What do we know about the context of the idea?

Where is this knowledge?

Who should join to make out of an idea / invention

an innovation, i.e. go-to-market with new customer value?

uJoint issues for KM, Idea and Innovation Management (2)

Graphic: Igor Kopelnitsky


locally / personally „new“ knowledge via knowledge sharing, e.g.

learning in a seminar from the lecturer

learning from other organizational units, e.g. by good practice sharing

learning from the world, e.g. via benchmarking

generally new knowledge via knowledge development, e.g.

research & development (hypotheses … experiment … reflection … abstraction …)

creating combined and networked knowledge via expert networking... idea and insight

combination … joint problem solving …

… issues for Intellectual Property Management

uNew knowledge – „new“ is relative


Back when innovation related only to products, it was easier for companies to manage. One group of

employees designed the product and passed it on to another group who sold it. But the broader

boundaries of innovation have complicated things for company managers responsible for delivering

innovations to the marketplace.

Implementing an innovation today may require making major organisational changes. For

example, implementing an innovative service* could mean making changes to employee training

programmes and company procedures. A business model innovation entails getting everyone to

understand the new way of making money, or, if this is not possible, setting up a new business unit.

To understand what sort of organisational changes are required for an innovation, a manager first

needs to understand what sort of challenge the innovation is going to pose. There are three

categories of challenge – the customer, technology, and business model. Understanding which

category the innovation falls into is the key to understanding what steps the company needs to take

next.

*Apple has sold hundreds of millions of iPods since introducing them in 2001. But, he says, that

success is not because the iPod is an innovative product as there are many similar devices. The real

point behind the iPod is the service that allows the customer to easily download music and the

business model that allows both Apple and the music industry to make money from those

downloads.

Innovation: No longer simple Source: INSEAD Knowledge - A practical guide to managing innovation ---- by Robert Goldsmith





Agenda





Leadership, Collaboration … Knowledge & Innovation Culture

uthe socio-technical KM system adapted to Innovation Management (1)

Human

Organization Infrastructure/Techniques

Idea & Knowledge Marketplaces

• real spaces (offices, buildings, …)

• virtual spaces (collaboration & document mgt. platforms)

• Information sources and services

IdeaM/

InnoM

Support

Organi-

zation

Processes

Provide Idea Concept

Drive Innovation*

Human & organizational

Idea & Knowledge Sources

• Individuals and Teams

• Communities and Organizations

• Innovation Partners

New Knowledge

preliminary Ideas – Ideas – Idea Concepts –

Knowledge / Content – IP Assets

* Go-to-market with new customer value


Leadership – defined and communicated innovation

strategy, e.g. think / search corridors – example

starting point : business-relevant mega trends

consulting

experience: often

not known

example EADS, 2007 – we are looking

for innovation in following areas …

Mobility, e.g. virtual airport guidance

Environment, e.g. helicopter air

noise reduction

Security, e.g. passenger screening


Leadership – professional

forecast: example SIEMENS

http://www.siemens.com/innovation/en/publications/

Pictures of the Future




Leadership: Innovation Radar, Siemens AG / Germany 2012

Analysis of customer needs, development potentials and new areas source: Wir in Deutschland 2012-10


uKM 4: Knowledge … Innovation Culture: Key elements

and focusing on innovation – examples

Management responsibility:

Meaning: values – strategies – rules

management example …

appreciation ...

trust & openness vs.

security & knowledge risks

care & collaboration vs.

internal competition

quality & failure vs.

(short-time) success

curiosity & innovation vs.

performance & routine

joint innovation strategy | decentralizing | free space |

encouraging passion, ideas … experiments …

challenging the status quo …

officially appointing Innovation Mngt. role,

organization, CoP ( ROCHE example), … single

point of idea entry …

…open forums … social networking internal /

external … autonomous subject matter experts ...

employee feedback …

more ad hoc relationships, informal collaboration,

heterogenious / inter-disciplinary teams … lateral

thinkers …

more risk taking, failure tolerance (& learning) …

professional project mngt. for innovation projects, too

more readiness for change ... e.g. Make or buy vs.

Not invented here ... creativity (free space, time,

rooms, mood, … example XING: innovation week) ...

delicious HoferAlfeisJ – tags: Wissenskultur Organisation

personal creativity tips: just do it differently for one week …

http://delicious.com/hoferalfeisj/Wissenskultur

http://delicious.com/hoferalfeisj/Organisation


KM 4/5: KM State & Needs Analysis - revisited:

balance check for knowledge & innovation culture – example

?

?

?

Dr.-Ing. Josef Hofer-Alfeis, 2013 - 17 source: http://de.slideshare.net/ahemre/cartoons-34913910?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest

http://de.slideshare.net/ahemre/cartoons-34913910?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest





Leader as Curator of the Innovation Culture Conference Keynote - Frontend of Innovation May 2013, Boston, http://www.iirusa.com/feiusa/home.xml?registration=Q82VBFA&utm_source=SilverpopMailing&utm_medium=email&utm_campaign=M2504%20em4%20%281%29&utm_content=

Innovation is not just for small, entrepreneurial firms. Even an almost 150 year old organization can be nimble when the right leader creates the right environment for success. When Denise Morrison took the helm at Campbell in 2011, she asked the global leadership team how the company could act faster and make bolder moves. She also looked outside the company at other highly innovative firms. As a result, Denise implemented a process at Campbell she calls "disciplined creativity." She also added courage to the company's core values, which she says gives people permission to try different things and to think "outside the can." In this new environment, Campbell introduced some 35 new products in fiscal year 2012, significantly more than in each of the past three years. The company has also broadened its range of products in international markets which it currently does business, as well as in new developing markets.

Denise Morrison, President & CEO, Campbell Soup Company

http://www.iirusa.com/feiusa/home.xml?registration=Q82VBFA&utm_source=SilverpopMailing&utm_medium=email&utm_campaign=M2504 em4 (1)&utm_content





Innovation: Google's four key focus points Source: Brainovation – Innovation and Expertice Advice to grow your business, 2013 November 26, 75th Edition

Collaboration

Open Information

Clear, Compelling and

Audacious* Goals *mutig

Permission to Fail

Collaboration requires a childlike creativity

and curiosity. Solutions from collaboration will

come from non-traditional sources. Chris

noted examples from the New York Times

about skills learned from video game playing (http://www.well.blogs.nytimes.com/2013/03/05/video-

games-may-aid-children-with-dyslexia;

http://www.nytimes.com/2013/09/05/technology/a-

multitasking-video-game-makes-old-brains-act-

younger.html).

The collaborative learning through the

website Foldit (http://fold.it) have led to rapid

solving of medical science problems.

Open Information assists businesses since there is tremendous power in

open data and sharing of data. Chris cited an example from Edmonton,

Alberta where they reduced traffic accidents in certain locations by 40% due

to the sharing of open data. He used the November 2013 typhoon in the

Philippines and June 2013 Alberta floods as examples and Google's people

finder tool to reconnect families. Chris reminded the audience that GPS

data and weather forecasting were formerly heavily guarded government

and military information - but now almost everyone has immediate 24-hour

access to the same information.

Clear, compelling & audacious goals allow people to have freedom.

Google has minimal ambiguity of goals from the executive level down and

makes them very public. He cited Google's Project Loon in New Zealand

(http://www.google.com/loon/) as an example of audacious goals - the

launching of stratospheric weather balloons to allow for Internet access in

remote areas of New Zealand's south island.

Big goals also attract the best talent. Chris challenged the lunchtime

participants to set their own moonshot - much like John F. Kennedy did.

Using Conference Board of Canada data - he reminded the participants that

only 10% of Canadian firms are focused on Radical Innovation.

Canadians need to give themselves permission to fail. As Chris compared

Silicon Valley business culture to Canadian, Silicon Valley sees failure as a

boy scout badge of honour. Google itself has sunset 70 products in the last

12 months.

http://r20.rs6.net/tn.jsp?f=001JxN5Y_51yh2EfNXNraBnIv0XQdYuqSeuQIid8S0nNTGgXrlZV6UJLr0PGJuqF8_IgsuF0Hnei4v2q5nZLdkUY4rroJ57mwoyXhaXSGnawjZO9ZMqVFvMVLEKOY7KqoHrwt-rElek5vXUAJh-KNkc2ztF6c5XAhj-sksrlqpNr_OnLIJjaWlfUPyNF0IXR3XUXG2P86z3x176xmHqg_YAUROD86ItRluQxRT9Xd4y918v_VoJcCZFBJcxSeczh0R35z_Ndj_crHqA2dSLsguDrm7Sww8XCbuKWlT2NoNf5MiWnLdvUNbPNJgkexQFylvNCghEJiFzRlaOLLRwmaJPo0xXlxWmxXrUVY3_f9xgQJTQnfVsWjakxHczq7j8Y0WI4KgpmWitSqApM_woXKpP5AKrVG3TaMuwvTqeS4kNIPH-4G64CeGAP4LGmv3eFrK8&c=BppBR8d-yaO4Qv3KwuxoB0RQELwKESycAUuGrzJwAdjYacz5dL-eQQ==&ch=Rbs-dN-aBKmgsh4VRiuC3AZG8Y6aSTs-eng-eWRseueMAsMwXF6Iag==













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http://r20.rs6.net/tn.jsp?f=001JxN5Y_51yh2EfNXNraBnIv0XQdYuqSeuQIid8S0nNTGgXrlZV6UJLr0PGJuqF8_I2f55C6bKC8lEK5BvMaCXBiMJ4S-NNetjeVxFEVlPcuw3v-mnNQdxmZSL8TxrCzu56aFowYZIdzoka0cDx1kcfi85zLfGy4IeySp9xUHmHSlbQXb20dnyq6qc-eErwm2rm__kQeL9Z5q-c1RiwvYKTF6FK7j6lgaZ9eyQ6HJ6pd7nLhVowq5SEn2CrnnfBZPdHkc72UGO2cTMQcDSB7JH80sh_6vZeWJqoudVzflWc6b0DIzdVM7Due116AX4WcKLUcBC6QbKry2RZ-a8FA2pvB_NX-g8VlWI&c=BppBR8d-yaO4Qv3KwuxoB0RQELwKESycAUuGrzJwAdjYacz5dL-eQQ==&ch=Rbs-dN-aBKmgsh4VRiuC3AZG8Y6aSTs-eng-eWRseueMAsMwXF6Iag==

http://r20.rs6.net/tn.jsp?f=001JxN5Y_51yh2EfNXNraBnIv0XQdYuqSeuQIid8S0nNTGgXrlZV6UJLr0PGJuqF8_I9skfJBUo5y8ulDIqj2s5i-EAD-kd-mEi4LCv4eB0xj1MXv8fb8mM86tHipQA8B6-nJIz8i164yan_j-WG3W_OXspPD2ZdwxR1Y-_wRg2fed8IJmJ9iS8vrDvre_c0ZzkVaLY6EPELMEjwj5Krqn4cdr0sUfev2K8AWzN6hamBYtsrWudlFWOqfBs23qzPXboCTbAtvoXg0KZUBTob_-ZM6QN9pMhLmwuvLtJVMe3Cml-PtDJvIavT_ZTKGiKHHctHpj7DrhR4IqL3fEO3kPegietn6DRYzP3lMtdKz1ebBA=&c=BppBR8d-yaO4Qv3KwuxoB0RQELwKESycAUuGrzJwAdjYacz5dL-eQQ==&ch=Rbs-dN-aBKmgsh4VRiuC3AZG8Y6aSTs-eng-eWRseueMAsMwXF6Iag==


...1. Eureka myth … 2. Breed myth … 6. Lone Creator myth … 7. Brainstorming myth

Business creativity – what then are the true components?

According to Teresa Amabile, director of research at Harvard, creativity is really

driven by four separate components:

domain expertise

a defined creativity methodology

people willing to engage

company acceptance of new ideas

Where these components overlap is where real creativity happens.

10 Myths About Creativity You Need to Stop Believing Now http://www.entrepreneur.com/article/229600#ixzz2niViZ3mt 2013/12

http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409

http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409

http://www.entrepreneur.com/article/229600#ixzz2niViZ3mt




People who live abroad (not just vor vacancies) are more creative;

and the more time they spend away from home, the more creative they become.

Fully immerse yourself in local experience, in particular language.

Bi-lingual and tri-lingual people are more creative, in general.

How to stimulate creativity? Go live abroad source: http://knowledge.INSEAD.edu/ William Maddux, INSEAD 2006.06

http://knowledge.insead.edu/


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http://strat-staging.com/content.aspx?page=data-analysis






http://knowledge.insead.edu/innovation/the-worlds-most-innovative-countries-the-global-innovation-index-2013-2525?goback=.gde_41615_member_255211671























People’s competence and motivations.

knowledgeable in their disciplines, with good creative problem-solving skills, intrinsically motivated.

creative thinking as essential element of leadership, especially when bringing about change.

How challenges are understood and goals set.

analyse challenges from different perspectives, empower staff with a clear sense of ownership of the challenges.

Direct responsibility for meeting new and complex challenges greatly motivates staff.

Diversity and networks among staff and with the outside world.

create teams and networks that emphasize diversity and cross-pollination of ideas, connect staff with people outside the

organization through innovation networks that link people from different worlds and that broker new ideas.

Rapid prototyping of new ideas.

90 per cent of successful innovations fail the first time they are tried - have processes that rapidly implement, test,

evaluate, revise and re-implement ideas in order to refine them.

A system for retaining ideas with potential.

maintain a variety of half-baked and failed ideas that might be of use in a different application.

Core business and innovation [management] processes.

have specific processes to help them define and redefine challenges, collect ideas from unusual sources, find

unobvious solutions, encourage creative thinking, and test and revise ideas before discarding them. Build all these

elements into core operations.

The organizational environment.

managers actively model innovative thinking, recognize innovators and encourage staff to network and to take time to

think. Moreover, systems, processes and rewards are consistent with the focus on innovation.

Innovation Strategy / Framework ? Lessons from other inno-

vative organizations - requirements to nurture innovation Quelle: km4dev Diskussion 2/2012 und http://www.ifad.org/pub/policy/innovation/e.pdf

http://www.ifad.org/pub/policy/innovation/e.pdf


Leadership, Collaboration … Knowledge & Innovation Culture

uthe socio-technical KM system adapted to Innovation Management (2)

Idea & Knowledge Marketplaces

• real spaces (offices, buildings, …)

• virtual spaces (collaboration & document mgt. platforms)

• Information sources and services

IdeaM/

InnoM

Support

Organi-

zation

Processes

Provide Idea Concept

Drive Innovation*

Human & organizational

Idea & Knowledge Sources

• Individuals and Teams

• Communities and Organizations

• Innovation Partners New Knowledge

preliminary Ideas – Ideas – Idea Concepts –

Knowledge / Content – IP Assets

* Go-to-market with new customer value

Human

Organization Infrastructure/Techniques


Idea & Knowledge Sources – examples

inventors … chief scientist … expert career

example NASA: innovation ambassadors

ad hoc relationships … emergent

communities … new product teams

support social networking

support expertise localization, e.g.

via activity streams, …

excellent information services

big data / knowledge mining, e.g. analyzing

product lifecycle data, see e.g. www.pumacy.de/aktuelles/wissensschatz_produktlebenszyklus.html Jan 2013

openness to any knowledge source in the

world

support „information capability“

Source: http://www.siemens.com/press/en/events/2013/corporate/2013-

12-erfinder.php May 2014

http://www.pumacy.de/aktuelles/wissensschatz_produktlebenszyklus.html

http://www.siemens.com/press/en/events/2013/corporate/2013-12-erfinder.php







The US National Aeronautics & Space Administration's (NASA) Innovation

Ambassador program is designed to allow some of its most talented scientists

and engineers work at several of America's leading innovative external

research and development organizations.

During assignments of up to one year, the NASA ambassadors will share their own

expertise while learning about innovative products, processes and business models.

After returning to NASA, the ambassadors are encouraged to share new ideas with

co-workers and implement innovations within their organizations.

Click here to read the complete article "NASA Selects Innovation Ambassadors" -

http://www.knowledgebusiness.com/knowledgebusiness/Templates/ReadKnowledgeLibrary.aspx?siteId=1&m

enuItemId=33&contentHeaderId=6322

NASA Selects Innovation Ambassadors Quelle: The KNOW Network Alert, No. 224 - September 1, 2009

http://www.knowledgebusiness.com/knowledgebusiness/Templates/ReadKnowledgeLibrary.aspx?siteId=1&menuItemId=33&contentHeaderId=6322

http://www.knowledgebusiness.com/knowledgebusiness/Templates/ReadKnowledgeLibrary.aspx?siteId=1&menuItemId=33&contentHeaderId=6322


I find it really helpful to understand the networks people interact in to understand and improve innovation. In social

network analysis there are a number of issues relating to innovation, for example:

Networks tend to mature towards becomming more and more homogeneous, which is great for stability. But

heterogeneous networks are much better for innovation, because people who are similar will only come up

with similar ideas. If you understand your network, you know whether it needs more stability or more innovation.

Boundary spanners in networks are people who connect different parts of the networks and are crucial for

carrying ideas from one domain to annother. By identifying and strengthening them you can increase

innovativeness of the network.

In general innovation is more likely to happen at the fringes of a network than at the center. People or

organizations that sit at the center of a specific network have little contact to other domains so less new ideas

enter. Actors at the fringes of one network might be connected to one or more other networks and thus be

boundary spanners. If you want to support innovation, make sure you give the people at the fringes (e.g. people in

the field) a chance to bring their ideas home to the center.

Weak links are typically important for innovation: Your strong links are e.g. with close friends, colleagues,

family: You have heard their ideas and stories a thousand times. New ideas come from people you meet

occasionally. So if you want to encourage innovation, facilitate that people develop and foster more weak links.

These are just some hints how thinking in terms of networks helps you understand the messy processes of

innovation better. I normally use a process of network mapping (Net-Map: http://netmap.wordpress.com) to better

understand these networks and allow participants to discuss what they need to do to foster innovativeness without

loosing stability in their network.

Social networks and Innovation Quelle: [km4dev-l] RE: ideas and resources for promoting innovation, Eva Schiffer [[email protected]], Nov. 2010

http://netmap.wordpress.com/


KM 4: How does TechnoWeb 2.0 work?

Everybody may initiate or join a network

Personalized dashboard

(incl. activity stream of joined networks) Network pages, with member list,

partner network list, activity stream

Public profile pages of

each user (incl. activity steam) with news and RSS-feeds

Urgent request + Tag/Technology page

+ Search page

+ integration of

Sharepoints,wikis, blogs...

Open to all Siemens

employees

• connect people via activity streams

• make emergent communities visible

and facilitate their work


The main idea of TechnoWeb 2.0 : identify implicit

knowledge via the activity stream of the experts

Brain

Face 2 Face

Voice

pers. E-mails

pers. Desktop

Proj. E-mails

Blogs, Microblogs, Wikis,

CRM, CM, Intranet

Internet, publications

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, Gerhard Käfer


Innovation Management – defined integrated

processes: Provide Idea Concept … Drive Innovation

Idea Mgt./ Idea Concept Provision

Markets Technology Competition Customers Partners Internal etc.

input for ideas

Idea Mgt./Idea Mgt. System Provision: Analyze / Define / Implement Idea Sources Landscape, Plan Processes Innovation Partners Landscape & Innovation Environment

Think Corridors Idea Sources Network of Partners innovation-friendly Environment …

*The Milestone at the exit of Idea Management ensures quality alignment of all innovation ideas across all Groups

Idea I

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PLM SCM CRM

Support Process

Strategy Strategy

Management Process

Qualified Idea Concept

Qual. mile-

stone*

Source: Siemens AG

PLM: Product Lifecycle Mgt.

SCM: Supply Chain Mgt.

CRM: Customer Relationship

Management


Example SIEMENS: 3i-Programm since 1997 source: SiemensWelt 2010-10, S. 1/3

>1,5 MM implemented ideas: 3,000 MM € savings

400 – 500 implemented proposals / work day

~100 implemented proposals per 100 employees annually

highest award paid: 150,000 €

Example K+S (Kali & Salz group, 12,000 employees) source: WM, Sonderausgabe Best Practices 2009/10, S. 12-13

Idea management process based on SAP Add-on

connected to online award shop (IPO-PrämienServices with >2000 awards)

on average 390 awards released monthly

Idea management / internal improvement proposal

programs: a special case? – examples

consulting experience:

synergies between idea

… innovation mngt. …

product development …

business development

processes


Harnessing Collaborative Technologies – Helping Funders

Work Together Better © GrantCraft 2013 http://collaboration.grantcraft.org/

Harnessing Collaborative

Technologies

Helping Funders Work Together Better

http://collaboration.grantcraft.org/

http://collaboration.grantcraft.org/


http://www.innovations-wissen.de/










Agenda





Learning from the world – examples

~1980: Nissan engineers drive for weeks cars in Europe to get to know the

“European car requirements and feeling”

investments in companies in other regions (e.g. Germany China) to learn

about customer needs, production technologies, market particularities, …

cross-Industry innovation – example:

Bayer MaterialScience „Creative Center“: 2-day workshops with 12 participants

from different industries trend scouting, knowledge sharing, solution

transformation (example BERNINA: attenuation approach from violin maker)

Lead User approach: learning with challenging customer, e.g. Unilever, Webasto

Learning from customers for customers – example HENCKEL www.womensnet.de

Community „Womensnet“ (>100k „prosuments“ sharing beauty ideas and styling tips)

idea pool … impact on product portfolio … online surveys … trend scouting …

testventer (try & evaluate new products)

http://www.womensnet.de/


uOpen innovation – invite the world to co-create

traditional innovation process

open innovation source: Chesbrough, 2003

• internal and external input for innovation

• open system – shorter processes

• less structured – less focused

Origins of the best ideas


Although open innovation was not a new concept at Kraft Foods, the company was looking to focus

their open innovation efforts. Moving from a single private submission form where the public could freely

submit any idea on anything with Innovate with Kraft (IWK), to a focused platform, the Kraft Foods

Collaboration Kitchen (http://www.kraftbrands.com/innovatewithkraft/default.aspx) is a major shift in their

open innovation strategy. The new portal manages ideas from the public on new products, solutions and

technologies with specific topics in mind predetermined internally. With KFCK, the company's strategy

focuses on solving specific needs or questions defined by Kraft employees, known as 'briefs', and

inviting the public to contribute their ideas on those topics.

Kraft Food Collaboration Kitchen for Open Innovation Quelle: http://blog.brightidea.com/innovation_work/2012/05/kraft-doubles-down-on-open-innovation.html

http://www.kraftbrands.com/innovatewithkraft/default.aspx

http://blog.brightidea.com/innovation_work/2012/05/kraft-doubles-down-on-open-innovation.html




















invitation to co-create

in the community

Dr.-Ing. Josef Hofer-Alfeis, 2013 - 46 Dr.-Ing. Josef Hofer-Alfeis, 2011 - 46

http://www.hypeinnovation.com/


http://interior-ideacontest.bmwgroup-cocreationlab.com/







Open Innovation marketplaces “e-broker”, e.g. http://www.innocentive.com/

Innocentive provides companies access to a pool of around 260,000 solvers from across the world. 60 percent of the solvers are outside the U.S., and 61 percent have a masters degree or a post-doc. To

build this highly educated and eclectic community, Innocentive

partnered with research institutions and universities across the world. Currently, however, the trend is to

create more custom crowds instead of just large ones.

Sometimes, that means going back to within the proverbial ‘four walls’

of the company.

http://www.innocentive.com/


example – brainstorm challenge


http://www.fellowforce.com/



Does open innovation really work? Do companies get the expected

outcomes? Are they satisfied with their open innovation investments? http://www.iao.fraunhofer.de/images/iao-news/studie_managing_open-innovation.pdf Sept 2013

• 78% of firms in our sample report practicing open innovation

• No firms in our sample report abandoning their practice of open innovation

• 71% report that top management support for open innovation is increasing in their firm

• 82% report that, compared to three years ago, open innovation is practiced more intensively

• Customer co-creation, informal networking, and university grants are the three leading inbound

practices in 2011. Crowdsourcing and open innovation intermediary services are rated lowest in

importance

• Establishing new partnerships, exploring new technological trends and identifying new business

opportunities are the leading strategic reasons to engage in open innovation

• The typical large firm in our sample spends US$ 2 million annually on open innovation, and

employees 20 full time equivalent people to do the work

• Open innovation is not much formalized yet, and cultural norms are as important for open innovation

as formal practices

• The biggest challenges in managing open innovation are within the firm. The change process from

closed to open innovation is rated as the most difficult task

• Firms are not satisfied with their current open innovation metrics, though they are more satisfied with

their overall open innovation performance to date

http://www.iao.fraunhofer.de/images/iao-news/studie_managing_open-innovation.pdf







Introduction to KM and Idea / Innovation Mngt.

Shared concepts and specific perspectives

Open Innovation and more

Summary & discussion


Contact

Dr.-Ing. Josef Hofer-Alfeis

Consulting for Knowledge and Innovation Management

Josef-Sterr-Str. 4, 81377 München, Germany

T +49 89 85661623

M +49 173 9775943

Email [email protected]

Skype JHofer-Alfeis

BrainGuide http://www.brainguide.de/dr-ing-josef-hofer-alfeis/persondetail,1,,,,,69354.html

XING https://www.xing.com/profile/Josef_HoferAlfeis

Public Maven profile: http://www.maven.co/profile/5Anc2u3D

Twitter HoferAlfeisJ

Bookmarking http://del.icio.us/HoferAlfeisJ

Facebook http://www.facebook.com/profile.php?id=1800807835#!/

yasni http://person.yasni.de/josef-hofer-alfeis-17021.htm

Partner

Competence Center

Knowledge | Innovation | Intellectual Capital Mgt.

Amontis Consulting AG Kurfürsten Anlage 34

D-69115 Heidelberg

www.amontis.com




http://www.brainguide.de/dr-ing-josef-hofer-alfeis/persondetail,1,,,,,69354.html









https://www.xing.com/profile/Josef_HoferAlfeis

http://www.maven.co/profile/5Anc2u3D

http://del.icio.us/HoferAlfeisJ


http://www.facebook.com/profile.php?id=1800807835

http://person.yasni.de/josef-hofer-alfeis-17021.htm







http://www.amontis.com/


Recommended KM Sources Dr.-Ing. Josef Hofer-Alfeis, 2014

BOOKS:

Hofer-Alfeis, J.: Entwicklung und Umsetzung einer Wissensstrategie. In: Pircher, R. (Hrsg.): Wissensmanagement, Wissenstransfer, Wissensnetzwerke - Konzepte, Methoden und Erfahrungen. Publicis Publishing Books, new edition 2013

Boisot, Max H.: Managing Knowledge Assets – Securing competitive advantage in the information economy. New York: Oxford University Press, 1998, ISBN: 0-19-829607-X

Learning to fly: practical knowledge management from leading and learning organisations – Nov 2004, Chris Collison, Geoff Parcell, ISBN: 1841125091

Doz, Yves, et al: From Global to Metanational. Harvard Business School Press, 2001. ISBN: 0-87584-870-2

Davenport, T. H., Probst, G.: Knowledge Management Case Book. Publicis Corp. Publishing ,2002. ISBN: 3895781819

Auer, T.: ABC der Wissensgesellschaft, Doculine-Verlag D-72766 Reutlingen, ISBN 978-3-9810595-4-0

LINKS:

www.knowledgebusiness.com www.apqc.org/membership-knowledge-management www.pwm.at www.c-o-k.de/index.htm www.xing.com/net/pri3b94dax/knowledgemanagement/ www.xing.com/net/wm www.wissenmanagen.net/ www.cogneon.de www.eknowledgecenter.com Bookmark services from JHA:

JHAs 30 InnoLinks (regularily updated) http://delicious.com/hoferalfeisj/jhas-30-innolinks Important discussion forums for KM & Innovations Mngt. (selction):

http://delicious.com/hoferalfeisj/top_-_innom_-_wm_-_foren

JOURNALS:

Wissensmanagement (Fokus Anwenndung, Beratung, Anbieter)

Journal of Knowledge Management (Fokus Forschung; englisch)

KM Review (Fokus Anwendung; englisch) http://www.melcrum.com/products/journals/kmr.shtml

COMMUNITIES OF PRACTICE / BODIES:

WIMIP – Community der KM Practitioners https://www.xing.com/net/wimip

Ges. für WM (GfWM); mit WM-Stammtischen zum Erfahrungsaustausch in vielen Städten, z.B. gfwm-regional München: http://www.gfwm.de/group/121

BITKOM ArbKreis Knowledge Management, organisiert die jährl. KnowTech-Konferenz

PAPERS, BOOK CONTRIBUTIONS, PRESENTATIONS FROM JHA:

Improving Knowledge Management for Service Organizations, Munich Re, Communities Meeting, Hohenkammer 2014

Wissensmanagement mit Twitter, gfwm-Knowl-edgeCamp, Karlsruhe, 2012, and more http://de.slideshare.net/HoferAlfeisJ/wissensmanagement-mit-twitter?from=new_upload_email

Hofer-Alfeis, J.: Wissensmanagement und Personalmanagement - Synergien, Projektbeispiele und Erfahrungen - In: KnowTech Konferenzband 2011, www.knowtech.net

~: Firmeninterne Vernetzung und Zusammenarbeit der Innovations-Manager und –Haupttreiber. Und: Wissensvernetzung von Firmen und externen Forschern/Interessierten für Technologie-Innovation – „Technologie-Innovations-Communities“ gfwm-KnowledgeCamp, Potsdam, 17.9.2011, http://knowledgecamp.mixxt.org/networks/files/folder.10675

Hofer-Alfeis, J., et al: D-A-CH Wissensmanagement Glossar ... - In: KnowTech Konferenzband 2009, www.knowtech.net

Hofer-Alfeis, J.: The Leaving Expert Debriefing to fight the retirement wave of the ageing workforce. Int. J. Human Resources Development and Management, Vol. 9, Nos. 2/3, 2009

~: Lässt sich der wirtschaftliche Erfolg von Wissensmanagement überhaupt nachweisen? Keynote zum Workshop " WIEM 2009 - Messen, Bewerten und Benchmarken des wirtschaftlichen Erfolgs von WM, WM2009, Solothurn

~: Das virtuelle Aktivitätstal bei sozialen Netzwerken - Diagnose und Therapie - In: KnowTech Konferenzband 2008, www.knowtech.net

~: KM solutions for the Leaving Expert issue. JOURNAL OF KNOWLEDGE MANAGEMENT j VOL. 12 NO. 4 2008, pp. 44-54,

~: Was leistet WM? Wissensmanagement, Heft 1/2008, S. 38-39;

~, Keindl, K.: Die Prozess-Systematik im Unternehmenseinsatz. Wissensmanagement, Heft 2/2008, S. 38-39

~, Keindl, K. und BITKOM Ak KEM: BITKOM Leitfaden WM-Prozess-Systematik, 2007, http://www.bitkom.org/de/publikationen/38337_45785.aspx

~: Wissensmanagement im prozess-orientierten Unternehmen. Beitrag in: KnowTech Konferenzband 2006, www.knowtech.net

~: Mehrwert und Zukunft von Wissensmgt. liegen im trans-disziplinären Vorgehen. In: KnowTech Konferenzband 2005, www.knowtech.net

~: Effective Integration of KM into the Business Starts with a Top-down Knowledge Strategy. J. of Universal Comput. Science, vol. 9, no. 7 2003, 719-728

http://www.knowledgebusiness.com/

http://www.apqc.org/membership-knowledge-management





http://www.pwm.at/

http://www.c-o-k.de/index.htm





http://www.eknowledgecenter.com/


http://www.xing.com/net/wm

http://www.wissenmanagen.net/

http://www.cogneon.de/


http://delicious.com/hoferalfeisj/jhas-30-innolinks














http://www.melcrum.com/products/journals/kmr.shtml

http://www.melcrum.com/products/journals/kmr.shtml

https://www.xing.com/net/wimip

http://www.gfwm.de/group/121

http://de.slideshare.net/HoferAlfeisJ/wissensmanagement-mit-twitter?from=new_upload_email





http://www.knowtech.net/

http://knowledgecamp.mixxt.org/networks/files/folder.10675

http://knowledgecamp.mixxt.org/networks/files/folder.10675



http://www.bitkom.org/de/publikationen/38337_45785.aspx




Analysis of KM / InnoM state and needs via interviews with key people and design

of an inter-disciplinary KM / InnoM program

Moderation of developing a knowledge strategy with the business strategy by the

management team

Support of KM strategy definition, KM implementation and controlling

Systematic and transparent design of expert career systems based on a

knowledge strategy

Support with specific KM / InnoM instruments – examples:

Debriefing of teams or leaving experts

Development and improvement of communities of practice and other social networks

Coaching by development of an individual knowledge strategy / KM program

Dr.-Ing. Josef Hofer-Alfeis:

Consulting Offerings for KM and Innovation Mngt. (InnoM)

Leadership & Management

Km masterclass part6 km & innovation ha20140530sls