The Real World of Public Relations & How You Can Be Successful!

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Alease Michelle, Alease Michelle, Personal Branding CoachPersonal Branding Coachwww.aleasemichelle.comwww.aleasemichelle.com

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Who is this course for:3

Today4

PR Defined & Why is it important What PR is Not The Benefits of PR How public relations is different from /

connected to advertising Duties of PR

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https://www.youtube.com/watch?v=QW3smAWJJPw

PR Defined 6

Public relations plays a vital role in delivering the fashion message to

consumers through media coverage.

$25,000 – $4 million /monthNovember 2010 | By Tim Dyson

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Public Relations is…

Sources of Unbiased Information

Goal is to influences public opinion and control public image

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Why Is Public Relations Important? Shapes public opinion

Delivers a positive message

Deals with crisis control

Public opinion affects a fashion

company’s success or failure

Complexity of public relations

No image = bad image

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The Benefits of Public Relations Reinforcing who you are and

what you do.

Lets people know you exist

Publicizing a specific project or event

Enhancing your company’s image and reputation

Go to person – Expert in your industry

Impressing clients and investors

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Name a fashion product that you would not purchase do to the

brand’s image. Explain your answer.

Question 11

What PR is Not12

PR is not MARKETING action or business of promoting and

selling products or services

PR is not ADVERTISING activity or profession of producing

advertisements for commercial products or services

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PR – WIN/WIN Partnership

1. Journalists has too much to do and not enough time to do

it

2. PR person steps in and offer assistance by providing

journalists with ideas, information, interviews

3. Journalists chooses – use as is or reworks it

4. No cost to the PR person

5. Journalists has a story and more time

DUTIES OF A DUTIES OF A PR PR 16

• Write and distribute press releases

• Speech writing

• Write pitches (less formal than press releases) about a firm and send

them directly to journalists

• Create and execute special events designed for public outreach and

media relations

• Conduct market research on the firm or the firm’s messaging

• Expansion of business contacts via personal networking or attendance

and sponsoring at events

• Copy writing and blogging for the web (internal or external sites)

• Crisis public relations strategies

• Social media promotions and responses to negative opinions online

CAREER CAREER TITLES TITLES 17

• MARKETING COORDINATOR

• ACCOUNT MANAGER

• EMAIL MARKETING COORDINATOR

• ASSOCIATE BRAND MANAGER

• ASSOCIATE MARKETING ANALYST

• ASSOCIATE MARKETING INTERACTIVE MANAGER

• ASSTISTANT PUBLIC RELATIONS

• COMMUNICATIONS SPECIALIST

• DIGITAL AND SOCIAL MEDIA DIRECTOR

• E-COMMERCE MARKETING COORDINATOR

• PR & SOCIAL MEDIA MANAGER