“Every day, we go to work hoping to do two things: share great coffee with our friends

and help make the world a little better.”

History

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It was true when the first Starbucks opened in 1971, and it’s just as true today. From just a narrow shop front,

Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring

tradition of the early coffee traders.

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• In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store.

• In 1983 he had a vision to bring the Italian coffeehouse tradition back to the United States.

• He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.

04

From the beginning, Starbucks set out to be a different kind of company.

Their mission to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time.

Today, with more than 17.000 stores in 50 countries, 8,870 Company‐owned 8,139 Licensed stores

Starbucks is the premier roaster and retailer of specialty coffee in the world.

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They’ve always believed in serving the best coffee possible. It's their goal for all of our coffee to be

grown under the highest standards of quality, using ethical sourcing practices.

07Processes and Equipment

• Sorting• Roasting• Blending

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There are three critical steps in processingthe beans: sifting and sorting, roasting, and

blending

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The first stage of roasting dries thebeans

Roasting:

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The beans are then transported to the blendingmachines using pneumatic conveyors. Next,

blending is done to mix the roasted coffee beansand create distinct coffee favors.

Blending:

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Source: ColomboPage News Desk, Sri Lanka.

After blending, the beans are thenpneumatic conveyors. Beans will be which allows the gases to escape, without the beans being exposed to the damaging air. Finally, the packaged coffee is placed in boxes that are 4x2x2 ft

and palletized into pallets with dimensions,4x4x4 ft.

Packaging:

12Other Products• Handcrafted Beverages:

Fresh‐brewed coffee, hot and iced espressobeverages, coffee andnon‐coffee blendedbeverages.

• Merchandise: Coffee‐ andtea‐brewing equipment, mugs and accessories, packaged goods, music, books and gift items.

• Fresh Food: Bakedpastries, sandwiches, salads, oatmeal, yogurtparfaits and fruit cup

• Starbucks Ice Cream: Super‐premium coffee and coffee‐free flavors.

13Material Handling System Equipment

Material handlingsystems increaseefficiency of materialflow, reduce materialhandling costs, improvefacility utilization, improve safety andworking conditions, facilitate manufacturingprocess, and increaseproductivity.

15Marketing Strategy

The Starbucks Corporation and its successful marketing strategies are definitely something that

anyone interested in business can learn about.

16Customer Saticfaction

Innovation 17

Brand Marketing 18