Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better.
History02It was true when the first Starbucks opened in 1971, and its just as true today. From just a narrow shop front, Starbucks offered some of the worlds finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.
02203In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. In 1983 he had a vision to bring the Italian coffeehouse tradition back to the United States.He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.
304From the beginning, Starbucks set out to be a different kind of company.Their mission to inspire and nurture the human spirit one person, one cup, and one neighbourhood at a time.
Today, with more than 17.000 stores in 50 countries, 8,870 Companyowned 8,139 Licensed stores Starbucks is the premier roaster and retailer of specialty coffee in the world.05506Theyve always believed in serving the best coffee possible. It's their goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices.
607Processes and Equipment Sorting Roasting Blending
708There are three critical steps in processing the beans: sifting and sorting, roasting, andblending
809The first stage of roasting dries the beans
Roasting: 910The beans are then transported to the blending machines using pneumatic conveyors. Next, blending is done to mix the roasted coffee beans and create distinct coffee favors.
Blending: 1011Source: ColomboPage News Desk, Sri Lanka.After blending, the beans are thenpneumatic conveyors. Beans will be which allows the gases to escape, without the beans being exposed to the damaging air. Finally, the packaged coffee is placed in boxes that are 4x2x2 ft and palletized into pallets with dimensions,4x4x4 ft.
Handcrafted Beverages: Freshbrewed coffee, hot and iced espresso beverages, coffee and noncoffee blended beverages.Merchandise: Coffeeand teabrewing equipment, mugs and accessories, packaged goods, music, books and gift items.Fresh Food: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cupStarbucks Ice Cream: Superpremium coffee and coffeefree flavors.1213Material Handling System EquipmentMaterial handling systems increase efficiency of material flow, reduce material handling costs, improve facility utilization, improve safety and working conditions, facilitate manufacturing process, and increase productivity.
15Marketing StrategyThe Starbucks Corporation and its successful marketing strategies are definitely something that anyone interested in business can learn about.