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DIVISION J- DISTRICT 20 VPPR Training - 2014 TM Reghunath Nair ACB Vice President-Public Relations Change the way People see you

Toastmasters Vice President Public Relations - VPPR Training 2014

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Page 1: Toastmasters Vice President Public Relations - VPPR Training 2014

DIVISION J-DISTRICT 20

VPPR Training - 2014

TM Reghunath Nair ACB

Vice President-Public Relations

Change the way People see you

Page 2: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 2

DIVISION J-DISTRICT 20

VPPR Training - 2014

Create a Winning Caption for

YOUR VPPR Role

Ice Breaker

Page 3: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 3

DIVISION J-DISTRICT 20

VPPR Training - 2014

Why your club needs a VPPR?

What are the functions of VPPR?

When do you need a VPPR to perform?

Who will assist you?

How do you market your club?

Brain Storming

Page 4: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 4

DIVISION J-DISTRICT 20

VPPR Training - 2014

What is Public Relations?

Public Relations is about reputation - the result of what you do, what you say and what others say about you.

Aim of PR is earning understanding and support and influencing opinion and behavior.

Page 5: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB

DIVISION J-DISTRICT 20

VPPR Training - 2014

5

Branding- Which Brand?

Page 6: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 6

DIVISION J-DISTRICT 20

VPPR Training - 2014

Branding of TM and your club Attracting new memberships Keeping the members informed Member’s motivation Attracting sponsorship support Add excitement to meetings Make PR a daily routine job

Effective VPPR

Page 7: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 7

DIVISION J-DISTRICT 20

VPPR Training - 2014

Understand your target audience

Create and distribute Fliers Maintain a club website Know Toastmasters Create news letters Media campaigns Know your club

Responsibilities of a successful PR

Page 8: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 8

DIVISION J-DISTRICT 20

VPPR Training - 2014

Page 9: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 9

DIVISION J-DISTRICT 20

VPPR Training - 2014

Word of mouth Group mails Social media Local media News letters Other clubs Social groups Website

PR Channels

Page 10: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 10

DIVISION J-DISTRICT 20

VPPR Training - 2014

Connect with your club Pre-meeting campaigns

Post meeting reports

Highlight and recognize every achievement

Create a PR team within your club

Spread your news letters and fliers to all contacts of club members

Page 11: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 11

DIVISION J-DISTRICT 20

VPPR Training - 2014

Add all members in the moderated social media groups

Visibility in multiple social media groups

Encourage all members to like, tag and share the social media postings regularly

Motivate members to support in all PR activities.

Get references for sponsorships Get references to the local media.

Using your club effectively

Page 12: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 12

DIVISION J-DISTRICT 20

VPPR Training - 2014

http://www.freetoasthost.org Club Mission, Vision, Goals, Objectives Benefits of Joining Toastmasters How to Attend a Meeting How to Join Achievements and Recognition Special Club Events Educational Materials Forms and Administration Tools Calendar and Schedule of Events

Club Website

Page 13: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 13

DIVISION J-DISTRICT 20

VPPR Training - 2014

This presentation is uploaded on www.slideshare.net for you

Page 14: Toastmasters Vice President Public Relations - VPPR Training 2014

TM Reghunath Nair - ACB 14

DIVISION J-DISTRICT 20

VPPR Training - 2014

TM Reghunath Nair - ACB