Why the hell…

People don’t buy what you do.They buy why you do it!

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

IMPULSE FIRSTMOMENT OF TRUTH

SECONDMOMENT OF TRUTH

FIRST MEETING RELATIONSHIP

ZERO MOMENT OF TRUTHBefore the meeting

If you are not visible at the Zero Moment of Truth you might not have that meeting.

Influences & inspires others

Delivers unique and relevant content

Creates your own competitive advantage…

http://www.TopPersonalBranding.com