Social Entrepreneur

Justine Lee

Founder of Soule Apperal

Introduction to the Social Entrepreneur

Justine Lee, 21, who was moved by his encounter with children in rural China who travel across mountainous terrain barefoot to reach their schools. He and his team mates won the top prize at the SIF’s inaugural Young Social Entrepreneurs programme in 2010 for their business plan: to buy and deliver a pair of shoes to a village child in Lincang, China for every pair of flip flops sold by Soule.

Introduction to the Social Entrepreneurs

Justine lives by the personal motto – “Find a need and meet it. Find a hurt and heal it”.Touched by the plight of needy children during a humanitarian trip to rural China three years ago, Justine, at the young age of 16 years, was inspired to start a social entrepreneurial business that provides shoes for needy children

Impacts

Justine and his friends raised money by giving tuition in their spare time. The money raised enabled them to travel to Malaysia in search of footwear suppliers. Despite repeated rejections, he and his friends persevered, and finally convinced a supplier to support their cause.

Their concept of “Buy One, Give One” donates a pair of shoes to a needy child in China, for every pair of footwear sold

History Justine, at the young age of 16 years, was inspired to start a social entrepreneurial business that provides shoes for needy children.

He started his first business venture: selling erasers bearing prints of various country flags, commonly known.

He remember his little red coin pouch filling up quickly with erasers won from my opponents, which he then sold at a full profit of 10 cents apiece – an irresistible price compared to what was being charged at his school’s bookshop.

THE END

TEAM Names: Pin Kiat , Jeffrey , Jian An , Tiong Wei

http://sg.finance.yahoo.com/photos/singapore-9-social-enterprise-slideshow/justine-lee-photo-1342606794.html

http://shine.nyc.sg/lee-fu-de-justine/