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Atkins EnDULGE™
PRODUCt OVERViEW
satisfy your sweetest cravings. For taste – and for
indulgence-based products continue to be popular in the food and beverage market, due to the inability of consumers to compromise between health and enjoyment.
(Mintel 2008 Report, Healthy snacking – Us – Feb 08)
Go on... Endulge. Atkins advanced science means, anyone can lose weight without giving up taste. Put sweet sexy science to work for you and your
bottom line today. stock up on Atkins Endulge bars. And indulge your need to succeed.
• incredible taste appeal
• Clearly differentiated sub-brands (Endulge, Advantage®, Day Break®)
sales.Low in sugar.
Craveable taste - top notch nutrition.
Great taste + unbeatable consumer loyalty.
flavors and occasions.Atkins Endulge products fill gaps in
Loyalty – and sales – going up.**
• 52% brand loyalty
• Better than EAs, Zone or south Beach
** source: nielsen Panel Data,Q3 2008
* source: Mintel GnPD 2008
Low/no/Reduced sugar and Glycemic claims in the last year reflect the potential for growth within ‘healthier’ chocolate ranges.*
• Low/no/reduced sugar claims have grown 21%from 2006 to 2008 in Us food and beverage categories.*
Slim FastClif Zone Perfect
BalancePower Bar
Special KLuna EAS (carb control)
South Beach
68%
52%50%
45%42% 42% 39% 38%
26% 24%
Among the bar category, Chocolate, Nut and Caramel are among the top performers.†
† source: nielsen Period Ending 2/21/09
Atkins Endulge™ bars satisfy taste buds and bottom lines like nothing else. they taste just like your favorite candy bars, but there’s only 1 gram or less of sugar – which means no guilt. Just amazing taste, smart nutrition and lots and lots of profit.
And for this year, we’ve made Endulge even better:
• Great new packaging creates a unified look and feel
• Contemporary, premium appearance
• Billboard effect at shelf
• Easy to read benefit block eases navigation
A healthy alternative to candy bars with a more complete nutritional profile.
Milk Chocolate Crisp – this is sheer indulgence. Luxury milk chocolate bar embedded with soya crispies.
Yes, when it comes to snacking, you really can have it all.
Chocolate Caramel Peanut – this is sheer indulgence. Luxury milk chocolate bar embedded with peanut
caramel. Yes, when it comes to snacking, you really can have it all.
Chocolate Coconut Bar – Rich, moist coconut surrounded by a thick layer of chocolaty coating. it tastes
just like your favorite coconut candy bar, without one bite of regret. Coming soon!
ENDULGE BARS
FLAvoRS
MilkChocolate Crisp Chocolate Caramel Peanut
BAR FLAvoRS
Milk Chocolate Crisp
Chocolate Caramel Peanut
PRoTEIN
4 grams
3 grams
FIBER
6 grams
9 grams
SUGAR
1,5 grams
1,5 grams
NET CARBS
2 grams
2 grams
CALoRIES
140
135
ENDULGE BARS
atkins.com
Who are we?
the Atkins nutritional Approach is a powerful, long-term plan for weight loss and
weight management that works unlike any diet you’ve ever seen or tried. Atkins is a
totally different way to look at food - it will show you that eating the right foods can
actually change the way your body works - change you from a fat-storing to a fat-
burning machine. throw in some essential, yet fun, activity and you’re on your way
to the sexy results you’ve always wanted.
You’ll lose weight, you’ll maintain your optimal weight, you’ll feel better than ever -
vital, confident, in control, from now on. And that’s very sEXY.
When you eat too many carbohydrates (carbs), your body burns some of those
carbs for energy and stores the excess carbs as fat. When you eat fewer carbs -
especially white flour and sugar, your body begins burning fat as its primary fuel
source.
that’s how Atkins works - you learn to eat the right foods and change your body
from a carb-burning to a fat-burning machine.
SINGLES PER DISPLAy/Box/UNIT
15
15
DISPLAy/Box/UNIT EAN
5060074621551
5060074625603
SINGLE EAN
5060074621452
5060074625610
CASE EAN
5060074624286
5060074625597
UNITS PER CASE
2
2
ChocolateCaramel Peanut
Milk Chocolate Crisp
5 060074 625610
5 060074 621452
SINGLE EAN UNIT EAN
FoLLowS
FoLLowS
