Authority bloggingFor fun & profit

A tale of 2 bloggers

One fast

One slow

The slow one

• Didn't post often

• Didn't market

• Didn't succeed

The fast one

• Posted every day

• Daily hour marketing

• Succeeded

The truth about blogging: it's work!

How to win authority

Winning authority

• Show up

• Distinct POV

• Read & write

• Encourage comments - & respond

Distinct POV

• People can get "news" anywhere

• They want context, meaning, direction

Showing up

• Make a schedule

• Stick to it

• Repeat

Read/write

• You're writing already

• Reading keeps you engaged

• You become a filter & megaphone

• Helps your PageRank too

Encourage comments

• With time, commenters will provide valuable content - for free

• Decide on comment tone

• Moderate & respond

Writing

• Bible: Stunk & White, Elements of Style

• Make definite assertions

• Edit ruthlessly

• Style for the web

Elements of Style

The only writing book you NEED

Make definite assertions

• Clear

• Decisive

Edit

• Shorter is better

• Never use 3 syllables where 2 will do

• Omit needless words

Style for the web

• 1-2 sentence paragraphs

• Use bolding to break up sections

• Define a style

Business model

• Blogging only

• Blogging + services

• Blogging commercially

Blogging only

• Requires ~100,000+ unique viewers/mo

• Ad supported

Blogging + services

• Analysis

• Consulting

• Packaged goods

Blogging commercially

• Find a publisher - or let them find you!

• Pay per view best

• Can grow into writing & speaking

Authority blogging

• Consistent

• Concise

• Engaged

• Open

Good luck!You can do it.