UNIQLO BRAND PROMOTIONDIGITAL COMMUNICATION

MADE BY: Mengying Xu

Costume includes people of all ages.1A very good quality fabrics and clothes. 2UNIQLO’S “S P A” BUSINESS MODEL3

CREATIVE IDEA OF EVENT

UNIQLO WORLD FASHION TOUR

This is a moving fashion party of Uniqlo, Uniqlo will have a special pavilionfor this event which will moving around the world all over the year, everymonth the event will move to a new city. In each stop, the event will last for3 days and have a di�erent item for di�erent cities.

12 locations of UNIQLO fashion tour

During the event days, there will have all kinds of activities in the pavilion.

Runway shows for new collections

Exhibitions about company cultureFashion party

There are also Uniqlo stores and bars in the pavilion, you can shopping and have a rest.

UNIQLO MOVING PAVILION

Pavilion: Build by abandoned containers

A second use of abandoned materials, every container has its own support structure,

it will be easier to install and removed the pavilion,make the event time saving and movable, shows the trend lightening.

The wall of some containers will be transform into sliding doors, depend on di�erent styles of the events, they can cut or connect spaces free.

MARKETING GOALS

Attract new potential costumers, expand the market.

To boost sales.

Find more opportunities for Uniqlo to cooperate withother fashion brands.

To build a more intimate relationship with costumer, let people know why they can chose Uniqlo.

CONCLUSIONS

The moving pavilion just like a word of Uniqlo, it shows the value and concept of the brand,

Costumer and visitors will become a traveler in the Uniqlo world.they can have fun here, relax here, shopping here,

the most important, they can know more about UNIQLO here.

Simple, comfortable and care is UNIQLO’s velue of fashion,the whole event will follow this value.