Date: July 2010

How To Be A Fashion 2.0 Diva In 6 Easy StepsSource: 4Fashionistas Blog Post - Barbara Elizabeth Rudd

The Fashion Industry Is Among the Last to Grasp and Embrace Web 2.0 – the Social Web

Content Push To push content, web 2.0

marketers use blogs, podcasts, webinars and RSS. 

User-Created Material Components of user-created

material are the forum, wiki, video and user review.

Connecting People Connecting people is the final

web 2.0 tool.  This part involves the social network, community, the virtual world and collaboration.

Key Elements Of Web 2.0

Fashion 2.0 Is All About the Adaptation of Web 2.0 Tools Into the Fashion World 

Photo: AP

So … Where Do You Begin? 

The Following Are 6 Steps That Will Get You Started

LISTEN

Research

Target

Engage

Share

Analyze

Keep in Mind Web sites should be usable, useful and desirable

Relationships are built on interactions

Work towards creating a positive experience.

And ... Voilà, You’re on Your Way to Becoming an Amazing Fashion 2.0 Marketing Maven!

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Blog: www.4Fashionistas.wordpress.comTwitter: @4FashionistasFacebook: www.facebook.com/pages/4Fashionistas/136826893011331

ENGAGE | RESPOND | DELIVER