Future of being active

Gijsbregt Brouwer EuropeActive - Berlin - June 16th, 2014

Creating sports experiences in a world that talks back

Disruption

!

When will internet video overtake TV?

“That already happened.” -

Eric Scmidt, CEO Google

1 on 1

   1 to many

Many to many

Facts

Social networks world wide

0

300

600

900

1200

Facebook Whatsapp Google+ Linkedin Twitter Instagram Tumblr Pinterest Vine

40

70108

200243

277300

450

1230

Use of smartphone

Use of smartphone2010

82%

18%

2014

37%

63%

Mobile Desktop

Number of users of Runkeeper

0

8,75

17,5

26,25

35

2008 2009 2010 2011 2012 2013 now

30

23

9

6

2

00

All running apps combined

Far more than 100M downloads

Pump it

Mobile revolution

Trends 2nd decade 21st century

Tracking

"Sharing"

Fenced off

Smart real estate

Smart everything

Everything connected

All senses touched

Realtime world

Realtime world

Online = personal

Offline = personal

Define personal?

Outside is the new inside

“More people in the club”?

Trends SPORTNEXT 2014

Transparant athlete

Transparant athlete

Yoga & broga

Desportification of sports

Performance Fitness

Wellness Lifestyle

Desportification of sports

Mind as the final frontier

Mind as the final frontier

Robots are coming

Robots are coming

Customer journey 2020

Engaging in activities

!

Before

Body scan

Before

Brain scan

Before

Gene scan

Before

print shoes & gear

Before

print shoe & gear

Before

Analysis of training

Before

Someone to train with

Before

Smart watch

During

Smart wear

During

Smart helmet

During

real time body feedback

During

real time body feedback

During

real time hydro feedback

During

ghosting

During

social & geo feedback

During

bio feedback

During

cheering

During

Screens everywhere

During

real time music

During

Gaming

During

Video

After

Track

After

Competition

After

Rewards

After

Bio analysis

After

smart recovery

Be personal

Be conceptual

Be flexible

Be connected

Be different

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