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What is KidNimble?
“Yelp for kids’ programs” KidNimble brings parents the best information about kids’
activities and programs around the world.
“LinkedIn for parents” KidNimble creates connections between parents and
providers and facilitates a sharing of experiences.
The Problem:
What Is KidNimble?
Parents: struggle to find reliable
information about extracurricular programs.
Program Providers: are looking for better ways to find kids to participate in their programs and services.
There is currently NO SINGLE PLACE where parents can connect with each other to find and share information
about great programs
The Solution:KidNimble is a one-stop solution where:
Parents can find programs and connect with other parents for advice and insights; and Programs can connect with the parents most likely to be interested in their offerings.
What Is KidNimble?
Who is KidNimble?
Who is KidNimble?Experience Our team has been here before. The KidNimble editorial team is led by Drew Kristofik, who built an award-winning kids’ activity space, GoCityKids, which was acquired in 2006 by Viacom. Her team has worked together for over 10 years editing parent-focused content for GoCityKids, ParentsConnect and Mommy Poppins and counts a published author among its ranks!
KidNimble Helps Parents:
Connections to local parents
Comprehensive database Accurate, edited content
What Is KidNimble?
KidNimble Helps Providers:
Analytics and Competitor Information – coming soon!
Free Listing +
Targeted Marketing Options
Do-it-yourself Editing Tools
+ Professional Editorial
Advice
What Is KidNimble?
KidNimble is Connecting with Parents…
2014 - New Providers
Dashboard2013 - Site
Launched
By year’s end:
• 2k UVs/month • 1k FB followers • 4k Twitter followers
By year’s end:
• 4k user visits/month • 7k FB followers • 5k Twitter followers
What Is KidNimble?
New for 2015
Coming soon: Analytics in Vendor Dashboard Slideshows for Program Listings Session information Mobile App
“Engagement” initiatives to connect parents with programs #TheresACampForThat campaign #Camp4That Twitter chat Mondays Noon (EST) in Feb.
What Is KidNimble?
Non-logged in and new visitors see a geo-located super-banner that focuses new KidNimble visitors on featured programs (paid option).
Navigating KidNimble.com
Welcome Page – Super Banner
Scrolling down the Welcome Page, non-logged in visitors see additional program suggestions (paid option). These same images appear in the Featured Carousel on the Logged In Home Pages of KN Parents.
Navigating KidNimble.com
Welcome Page – Featured Programs
Highlighted for You
Local programs in user-selected
categories (paid option)
Featured Carousel
Geo-located programs targeted to specific
interests (paid option)
Navigating KidNimble.com
Logged In Home Page
User Information
Connections &
Network News Feed
Program Page – Key Features
Map
Image or Logo Location Info & Key Program Facts
Program Description & Links to Your Website
KidNimble Verified Seal (paid option)
Links to Your Social Media (paid)
Program updates & user reviews appear here and in user newsfeeds
Navigating KidNimble.com
Navigating KidNimble.com
Business PortalKid Nimble’s Business Portal provides program directors with a single, free interface where they can:
• Edit their listings • Connect with parents
directly • Manage their account • Promote their
programs to new parents
Business Portal
Edit Your Listing
• Add program descriptions
• Upload photos • Select multiple
categories • Include your URL • Include links to your
social media accounts (paid option)
Navigating KidNimble.com
FREE for All ProgramsEdit your listing via our Program Portal – photos, descriptions, URL
✔
Post to program followers – Program updates that appear on your Listing page and also in user newsfeeds
✔
Business Resource Center – information to help you make the most of your KidNimble presence
✔
Program updates
appear here and in user newsfeeds
Membership Options
Nimble Membership - $15/month All the benefits of Free plus:
Highlighted home page image - one state
✔
Analytics – via Dashboard. Coming soon
✔
Add Social Media links to listing page
✔
Highlighted home page
image
Social media links
Membership Options
Nimbler Membership - $30/month All the benefits of Free + Nimble
plus::Inclusion in One Parent Newsletter
✔
KidNimble Editorial Team Consultations
✔
Super-sized banner in welcome page in one state
✔
Membership Options
Editorial Team Consultations –
KidNimble Verified Seal
Our Newsletter goes out to parents who’ve opted
in to our KN site
We spotlight programs to parents in your local
area.
Highlighted for You
Featured Carousel
Membership Options
Nimblest Membership - $40/month
All the benefits of Free + Nimble+ Nimbler plus::
Featured placement on home page (one state)
✔
One Business Spotlight Blog Post ✔
One Dedicated Email Newsletter ✔
One Podcast Interview ✔
Nimble Parent Podcasts – available on iTunes &
KidNimble.com
Our Podcast (free on iTunes) features
interviews with program directors and
innovative companies!
Membership Options Summary
Free Nimble $15/month
Nimbler $30/month
Nimblest $40/month
Edit your listing via our Program Portal ✔ ✔ ✔ ✔
Post to program followers ✔ ✔ ✔ ✔
Business Resource Center ✔ ✔ ✔ ✔
Highlighted home page image (one state) ✔ ✔ ✔
Analytics (coming soon) ✔ ✔ ✔
Add Social Media links to listing page ✔ ✔ ✔
Inclusion in One Parent Newsletter ✔ ✔
KidNimble Editorial Team Consultations ✔ ✔
Super-sized banner in welcome page in one state ✔ ✔
Featured placement on home page (one state) ✔
One Business Spotlight Blog Post ✔
One Dedicated Email Newsletter ✔
One Podcast Interview ✔
Membership Options
Contact us
Darius Goore – [email protected] Drew Kristofik – [email protected]
Who is KidNimble?
Visit the site KidNimble.com